In the first half of 2025 business results report, Prudential Vietnam recorded total compensation costs and other insurance benefits obtain 7,410 billion VND, up 8.5 % over the same period last year.
This figure accounts for more than 2.5 % , equivalent to ¼ of the total cost . Compensation and other insurance benefits of the whole industry reached more than 29,000 billion VND . Paying compensation and insurance benefits at high levels demonstrates the company's commitment to accompanying customers and sustainable reputation.
Insurance industry shows signs of recovery in the first half of 2025
The life insurance market is gradually recovering and regaining growth momentum in the first half of 2025. According to data from the Insurance Association of Vietnam (IAV), total life insurance premium revenue in the whole market in the first 6 months of the year exceeded 72,000 billion VND, up more than 2% over the same period last year, of which revenue from new exploitation fees reached more than 13,000 billion VND, up more than 8%.

Insurers are making constant efforts to adapt to new regulations while continuing to improve the customer experience. In this context, Prudential Vietnam continues to maintain stability, providing practical protection solutions that are suitable for the increasingly diverse needs of customers. Above all, the company has proactively complied with the new regulations ahead of schedule, invested significantly in the Agency Channel to promote sustainable and high-quality growth, and strengthened strategic partnerships with seven partner banks to prioritize sales quality.
In the first half of 2025, Prudential Vietnam recorded insurance premium revenue of VND 9,851 billion, in line with the industry's overall growth in the same period. The company's total assets as of the end of June 2025 reached VND 192,507 billion, of which total investment assets reached VND 173,182 billion, up 3% and the solvency margin ratio reached 206%. These figures show that Prudential Vietnam has a solid financial potential to fulfill its commitments to pay insurance benefits, ensuring financial security for customers.
In addition, the total value of unit-linked funds has grown by 11% compared to the end of June 2024, thereby reflecting customers' confidence in the investment-linked insurance products provided by Prudential.
New products bring peace of mind to customers
Not only stopping at ensuring a stable financial foundation, Prudential's products also accompany customers, helping them feel secure in the face of all life's fluctuations. Specifically, after only 3 months of launching, the Universal Life Insurance product P RU - Maximum Protection has quickly made its mark on the market and was honored at the Insurance Asia Awards 2025 with the award for New Insurance Product of the Year . This product is designed in accordance with the newly amended Law on Insurance Business and effective from January 1, 2023, and is developed based on in-depth surveys to closely meet the practical and diverse needs of the Vietnamese people.
In addition to business indicators, Prudential Vietnam also affirmed its position through a series of prestigious domestic and international awards in the first half of 2025.
At Insurance Asia Awards 2025, in addition to the "New Insurance Product of the Year" award, Prudential was also honored with the "Training & Development Initiative of the Year" award - an award that recognizes the success of the strategy to improve the operational, financial and human resource management capacity of the Prudential Agency Channel leadership team, thereby demonstrating that Prudential has long been considered the "cradle" of life insurance training, always pioneering in building comprehensive and methodical operating models.

The trust and companionship of customers over the past time has helped Prudential Vietnam continue to maintain its position in the Top 2 in the ranking of 10 prestigious Life Insurance Companies in 2025 announced by Vietnam Report. At the same time, Prudential also demonstrates the responsibility of a large enterprise when it is recognized as the Top 10 insurance companies with the largest tax contributions in Vietnam, in the 200VNtax list published by CafeF.
Prudential Vietnam Life Insurance Company Limited (Prudential) is a member of Prudential plc, a group providing life insurance, health insurance and asset management solutions in many markets including China, ASEAN, India and Africa. In the first half of 2025, Prudential Group achieved a 12% growth in New Business Profit using the Traditional Intrinsic Value (TEV) measurement method. This result reflects consistent development, focusing on quality growth and improving shareholder benefits. Based on the Group's strategic and investment steps, Prudential Vietnam will continue to accompany customers, step by step realizing the mission: "Bringing complete peace of mind to every Vietnamese family".
Source: https://baonghean.vn/prudential-ghi-nhan-tong-chi-phi-boi-thuong-va-cac-quyen-loi-bao-hiem-khac-dat-7-410-ty-dong-10306677.html
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