Promoting Vietnam's national brand at the world's largest furniture event

Vietnam National Brand Week at the High Point Market 2025 Furniture and Interior Exhibition introduced businesses and products achieving Vietnam National Brand - representing three core values: Quality - Innovation, creativity - Pioneering capacity.

Promoting Vietnam's national brand at the High Point Market 2025 Furniture and Interior Exhibition. (Source: moit.gov)

For the first time, Vietnam National Brand Week and Vietnam National Pavilion were held simultaneously at the High Point Market 2025 Furniture and Interior Exhibition - the world's largest interior event.

The event is part of the Vietnam National Brand Program and the National Trade Promotion Program organized by the Ministry of Industry and Trade in coordination with relevant units, taking place from October 24-29 in North Carolina (USA).

Two key activities were held simultaneously to promote the image of high-quality, creative and sustainable Vietnamese goods, and at the same time, strengthen the connection between Vietnamese enterprises and importers, distributors and consumers in the US - one of Vietnam's key markets and strategic partners.

Enhance the recognition of Vietnamese goods

Vietnam National Brand Week at the High Point Market 2025 Furniture and Interior Exhibition introduced businesses and products achieving Vietnam National Brand - representing three core values: Quality - Innovation, creativity - Pioneering capacity.

The highlight of the Week is the Vietnam National Brand Exhibition Area, with typical products of prestige and quality from Vietnam National Brand enterprises in the wood and furniture industry.

In addition to the exhibition activities, a multi-channel and synchronous communication campaign will be deployed, including: video clip presentations, banners, standees, leaflets, digital media and domestic press to widely spread the message and image of the Vietnamese National Brand to a wide range of international friends.

The week contributes to enhancing the recognition of Vietnamese goods in the high value-added product segment, conveying the image of a dynamic, creative and integrated Vietnam. At the same time, affirming the role of the Ministry of Industry and Trade in accompanying businesses in developing brands associated with expanding export markets.

With the Vietnam National Pavilion, this is an annual activity held at the High Point Market 2025 Fair - the world's largest furniture center, gathering more than 75,000 international trade visitors.

This year, the booth area has an exhibition area of ​​over 350 m², gathering more than 20 leading Vietnamese export enterprises in the fields of wooden furniture, interior design, handicrafts, rattan and interior decoration.

The products on display clearly demonstrate the trend of sustainable, environmentally friendly, multi-functional and modern minimalist design, meeting the technical standards and strict consumer tastes of the US market - where Vietnam is currently the second largest furniture supplier in the world.

Producing indoor and outdoor wooden furniture for export to the US, Japan, South Korea and the Middle East markets at Hiep Long Wooden Furniture Manufacturing Company, Binh Duong province. (Source: VNA)

Developing national brands associated with export promotion

According to data from the Ministry of Industry and Trade, in the first 6 months of 2025, Vietnam's wood and wood product exports increased by 8.9% over the same period last year. Exports of this product to the US market accounted for more than 55% of turnover, with an increase of 11.6%.

Vietnam's wood industry is currently the world's second largest source of furniture, with a high localization rate, demonstrating the increasingly strong production and design capacity of Vietnamese enterprises in the global supply chain.

Maintaining a presence at prestigious international fairs such as High Point Market helps Vietnamese businesses strengthen brand reputation, expand cooperation opportunities and increase sustainable export value.

The two activities at High Point Market 2025 are important steps in the strategy of developing the National Brand associated with export promotion, in line with the Vietnam Wood Industry Development Strategy to 2030.

From there, we aim to make Vietnam the world's leading wood processing and exporting center, affirming the image of a responsible, creative and deeply integrated manufacturing country.

Source: https://baoquocte.vn/quang-ba-thuong-hieu-quoc-gia-viet-nam-tai-su-kien-noi-that-lon-nhat-the-gioi-332862.html