Promoting and consuming agricultural products in the digital environment: More creative ways

(GLO)- In the context of increasingly developing e-commerce, the province and many communes and wards have focused on applying digital technology to promote and consume local products, especially agricultural products.

One of the approaches that many places are applying is to invite leaders of departments, branches and localities to directly participate in selling via livestream in combination with KOLs. This approach has strongly attracted consumers.

Special sales sessions

In May 2025, the Department of Industry and Trade coordinated with the Gia Lai Young Entrepreneurs Association and an e-commerce platform to organize two megalive sessions (large-scale online sales). Here, Mr. Pham Van Binh - former Deputy Director of the Department of Industry and Trade, directly talked with buyers and brand representatives.

As a result, 12,700 orders were closed, with a total value of 1.8 billion VND. This is considered a new experimental step, demonstrating the ability to expand output for local agricultural products using digital technology .

At the megalive sales session in May 2025, Mr. Pham Van Binh, former Deputy Director of the Department of Industry and Trade, directly interacted with buyers and brand representatives. Photo: Hai Yen

Previously, KOL (short for Key Opinion Leader, roughly translated as “key trend leader”) Sammy (real name Vo Van Man, living in Ho Chi Minh City) organized a livestream to sell 16 Gia Lai products on his TikTok channel. Each product was livestreamed for no more than 5 minutes.

The result was 1.4 million interactions, access, 29,000 views, generating over 390 orders. Many units and enterprises have been proactive in bringing products to e-commerce platforms and livestreaming products on sales channels. Typically: IPP Sachi Joint Stock Company in collaboration with CEO Tung BT, B'Re salt in collaboration with Thuoc Co Ba channel...

According to the report of the Department of Industry and Trade, in the first 9 months of 2025, enterprises and production establishments in the province participated in many promotional programs such as: OCOP product introduction booth at the Gia Lai Investment and Trade Promotion Conference (August 29) with more than 35 enterprises participating; participating in a series of large fairs and exhibitions inside and outside the province with total sales of hundreds of millions of VND. In particular, livestream sessions on the TikTok Shop platform helped consume 1,234 orders, earning more than 133 million VND.

Deputy Director of the Department of Industry and Trade Nguyen Dinh Kha affirmed: “Bringing local products to the digital environment is an inevitable direction. However, the current activities are still mainly associated with fairs and promotional conferences. To create a stronger spread, there needs to be a regular organization plan, linked to the practical needs of farmers and cooperatives.”

Local leaders accompany KOLs

The power of social media is evident when KOLs work together to promote products. In March 2025, KOL Bui Thi My Dan (born in 1990, from Gia Lai, currently living in Ho Chi Minh City) was invited to participate in a livestream to introduce the province's OCOP products. After the broadcast, she continued to promote Hoang Dong gai leaf cake on her personal channel, bringing in thousands of orders.

Ms. Dan shared: “Many agricultural products and specialties of Gia Lai are of high quality, but are not widely known. I want to contribute to promoting my hometown products so that they can be consumed more strongly on social networks.”

Not only stopping at individual activities, many localities also build community-based models. This model not only brings in sales, but also conveys a meaningful message: Officials accompany farmers, step out of the hall to touch reality, and directly connect products with consumers.

KOL Dan Bui of Xu Nau livestreams to sell OCOP products of the province. Photo: Hai Yen

In Gia Lai, many producers and cooperatives expressed their desire for more community-based programs. Ms. Nguyen Thi Anh, a coffee farmer in Ia Boong commune, shared: “If we have local leaders or KOLs to accompany us, we will be more confident in putting our products online, both expanding our output and preserving the value of our hometown’s agricultural products.”

Many experts believe that livestreaming with KOLs brings many benefits such as helping to quickly reach customers, creating a ripple effect, suitable for specialty and seasonal products. To widely deploy, the province needs a methodical strategy: Training online sales skills for farmers, connecting e-commerce platforms, shipping units and building local agricultural product brands.

In fact, a successful livestream can consume dozens of tons of agricultural products, while attracting businesses to support technology, capital and output. Bringing Gia Lai agricultural products to the digital space is not only a trend but also a solution to increase farmers' income, build local brands, and promote sustainable rural economy. When digital technology is associated with agricultural products, the story does not stop at sales, but also affirms the locality's ability to integrate and proactively innovate in the digital transformation period.

Source: https://baogialai.com.vn/quang-ba-tieu-thu-nong-san-tren-moi-truong-so-them-nhieu-cach-lam-sang-tao-post566473.html