Promote and boost agricultural products consumption

Son La has over 1 million hectares of agricultural land, of which nearly 85,000 hectares are devoted to fruit trees, with an output of about 451,779 tons of various fruits per year. Currently, many fruits, such as plums and mangoes, have entered the harvest season, and longans are coming soon. Departments, branches and localities have stepped up trade promotion, connecting agricultural product consumption in provinces and cities, contributing to promoting and bringing products closer to consumers.

Báo Sơn La•18/06/2025

Departure ceremony to bring Son La plums onto Vietnam Airlines flights and into the systems of Saigon Co.op, GO!, WinCommerce.

As an advisory unit for the Provincial People's Committee to organize activities to promote agricultural product consumption, the Provincial Investment, Trade and Tourism Promotion Center has proposed many solutions to expand the agricultural product consumption market nationwide. Coordinate with provinces and cities that have signed cooperation agreements such as Lao Cai, Thanh Hoa, Hai Phong... to bring Son La agricultural products into the supermarket system, retail stores and wholesale markets. Promote livestreams to sell on e-commerce platforms and social networks, helping farmers connect directly with consumers. The target is to consume 1,100 - 1,200 tons of agricultural products.

Customers visit products at the Son La Province Safe Agricultural Products and Food Week in Hanoi .

In addition, the Center also coordinates with organizations and localities to organize training on agricultural product preservation techniques for farmers; mobilize people to promote processing, such as drying and soft-drying fruits, diversifying products to meet market demand.

Since the beginning of the year, Son La province has organized two launching ceremonies to bring strawberries and plums onto Vietnam Airlines flights; organized a Consumption Promotion Week in Hanoi, with plums, rice, and many typical OCOP products of 12 districts, towns, and cities. Up to now, Son La agricultural products have been available on the shelves of supermarket chains such as BigC, Saigon Co.op and WinCommerce retail system...

Continuing to promote and boost agricultural product consumption, Son La province focuses on coordinating with northern provinces and cities such as Hai Phong and Hung Yen to organize booths to display and sell agricultural products and organize agricultural product weeks. The first is the agricultural product week scheduled to be held in Hai Phong city this coming August. Consumption promotion activities play a role in promoting and introducing Son La agricultural products to consumers nationwide and for export.