Gambling and betting ads are everywhere on Facebook near Tet

The phenomenon of subjects running advertisements, livestreaming disguised with gambling content, red and black and many other forms of betting has existed for a long time on Facebook social network but until now there is no direction to overcome. This problem appears not only in Vietnam but also in many other countries in the world .

Near the Lunar New Year, this form of advertising has "emerged" on many user accounts. Mr. Quang Huy (living in District 10, Ho Chi Minh City) said that he had turned off or reported the violating ads to the Facebook management company many times, but the unwanted content still appeared. "They only stopped for a while, then a short time later, they were all over my personal Facebook page again, I don't know how," Mr. Huy said indignantly.

Many gambling advertisements are still openly displayed, attracting thousands of views and comments from users.

Similar to Mr. Quang Huy's case, many users claim that they have never participated in or have a search history related to gambling, betting or games of a "red and black" nature, but are still "forced" to see ads on the main page of their Facebook account. In addition to being displayed everywhere, not being able to find a link for the ads to display, users also fall into the situation of unsuccessful violation reports, not being able to reduce the display density.

Phuong Anh (a student in Hanoi ) said that she had repeatedly pressed the "Report" button on advertisements with fraudulent or illegal content, but her Facebook still displayed them, even repeatedly for many days after, or the same content appeared on many different accounts.

"I reported the ad many times, but a few days later, the Facebook system responded that they would not remove the ad because they found no evidence of violation, even though it was gambling content," Phuong Anh shared.

According to a small-scale survey conducted by a domestic media unit with more than 1,300 participants at the end of 2023, up to 96% of respondents said they had seen Facebook displaying offensive gambling ads, of which the rate of frequent encounters was 81%. Only 4% said they were not bothered. These contents were run in the form of live streams from many different accounts, with information instructing users to access the website or download gambling applications to their devices. After the fake "live stream" ended, the video was removed from the fanpage to erase traces.

Talking to Thanh Nien , Mr. Nguyen Dang Quynh - CEO of Vitamin Vietnam Media and Entertainment Joint Stock Company said that with bad and toxic content on social networks, users should get into the habit of reporting bad content (Report) to the platform's management unit, and can also consider reporting to the authorities depending on the severity of the content.

"In addition, users should form the habit of blocking inaccurate information pages, and only follow reputable information pages licensed by the state such as newspapers, government information portals...", said Dang Quynh, who also admitted that he is a victim of uncontrolled gambling advertising and livestreaming on Facebook.

This issue has been widely reported but still blatantly appears to lure "prey" - people who believe in the gambling of the subjects behind it, causing many people to question whether Meta/Facebook really cares about this issue and tries to tighten regulations, or lets it slide because of the revenue from advertising regardless of content.

In the international market, at the end of December 2023, Agcom - the Italian media regulator said there was sufficient evidence to conclude that Meta had advertised (including indirectly) betting or gaming content related to money, appearing on many social media accounts managed by the company, including 5 Instagram accounts and 13 Facebook accounts, with 32 "sponsored content". Agcom also said that Mark Zuckerberg's social network did not comply with law enforcement when it only deleted 11 of the 18 violating accounts mentioned. For this violation, Meta was fined 6.4 million USD in Italy.

Source link: https://thanhnien.vn/quang-cao-co-bac-ca-do-nhan-nhan-facebook-dip-can-tet-185240117103218533.htm