SABECO accompanies Tien Phong Marathon on the journey to promote Vietnamese sports

Tien Phong Marathon is the oldest tournament in the Vietnamese sports industry. Over the past 66 years, the tournament has always been a top sports tournament, gathering the best athletes, and at the same time becoming a big festival with a series of events rich in humanity.

SABECO is proud to be a part of Tien Phong Marathon, accompanying the tournament for the past 5 years. With the goal of encouraging the spirit of sports training and promoting a healthy lifestyle, contributing to the development of domestic sports, SABECO wants to use the tournament to join hands to create a healthy and dynamic community, at the same time encourage the development of sports talents, and enhance the position of Vietnamese sports in the international arena.

SABECO and Tien Phong Marathon also share the same vision of inspiring and evoking national pride through sports activities and a series of political - economic - social - cultural - sports - tourism events, thereby promoting culture, tourism and boosting the local economy. SABECO's sustainable development strategy revolves around the 4C pillars, including Country, Culture, Conservation and Consumption, to contribute to building a prosperous Vietnam.

Booth of Saigon Beer - Alcohol - Beverage Corporation (SABECO) at Tien Phong Marathon 2025.

In Quang Tri, Tien Phong Marathon 2025 organized many humane activities, such as: Offering incense to commemorate heroic martyrs at Truong Son Cemetery, Road 9 Cemetery, Quang Tri Ancient Citadel; Flower lantern releasing ceremony on Thach Han River; Donating gratitude houses in Quang Tri province and especially the emotional flag raising ceremony on both banks of Hien Luong - Ben Hai.

Joining Tien Phong Marathon is part of SABECO’s commitment to sustainable development. Over the years, SABECO has always strived to join hands in preserving culture, promoting the beauty of the country and developing tourism, boosting the local economy where the company operates in production and business.

This is the reason why SABECO has become a reliable partner for the development of Vietnamese sports, while closely cooperating with the Ministry of Culture, Sports and Tourism, social organizations, and the community to make practical and meaningful contributions.

Thanh Hai - Trong Quan

Source: https://tienphong.vn/sabeco-dong-hanh-cung-tien-phong-marathon-tren-hanh-trinh-thuc-day-the-thao-viet-nam-post1729279.tpo