Ready to welcome the "golden season" of international tourists

Accommodation facilities, tourist areas, attractions, restaurants and hotels in Ninh Binh are rushing to complete preparations, ready to bring the best experience to tourists, welcoming the peak "golden season" of international visitors from October this year to April next year. With the dual title of UNESCO and high evaluations from international travel websites, Ninh Binh is affirming its position as a "Safe-Civilized-Attractive-Friendly" destination.

Tam Coc Golden Festival - a unique cultural feature that attracts tourists . Photo: Ngoc Linh

Diversify products to target international customers

As an ancient land, Ninh Binh currently has a system of tangible and intangible cultural heritages leading the country with nearly 5,000 relics of all kinds that have been inventoried, including 8 special national relics and 265 national relics. In the province, there are also 743 traditional festivals which are intangible heritages that attract tourists, including 33 national intangible cultural heritages.

In particular, Ninh Binh is the only locality in Vietnam and Southeast Asia that has a heritage recognized by UNESCO with the double title: "Trang An Landscape Complex - World Cultural and Natural Heritage" and "Practice of the Vietnamese Mother Goddess Worship" is listed as a representative intangible cultural heritage of humanity. In addition, Ninh Binh also possesses very rich and diverse natural resources with forests, hot mineral springs and about 90km of coastline...

With the above advantages, Ninh Binh has become a strong branded destination on the tourist map, highly appreciated by tourists and many international travel sites: Top 10 friendliest destinations in the world; Top 10 leading tourist destinations in Vietnam; Most attractive and friendliest destination in Asia; Cuc Phuong National Park has been recognized as Asia's leading national park for 6 consecutive years...

In the first 9 months of 2025, the whole province welcomed more than 16.7 million visitors, an increase of 27.94% over the same period (of which international visitors reached nearly 1.6 million); tourism revenue reached nearly 18 billion VND, an increase of 41.08% and reaching 99.42% of the yearly plan. It is expected that in 2025, the total number of visitors and tourists is estimated to reach 16.2 million, including over 2 million international visitors, with estimated revenue reaching 14,910 billion VND.

To achieve the tourism growth target by 2025, many tourism service businesses have proactively invested and innovated products, especially tourism products targeting international visitors with high spending ability.

Mr. Ha Huy Loi, Director of Ngoi Sao Enterprise, the unit managing and exploiting Thien Ha Cave Eco-tourism Area (Tay Hoa Lu Ward) and the unit awarded the VITA Green 2025 title, said: With its pristine, natural beauty, Thien Ha Cave is a tourist destination loved by many foreign tourists. Therefore, the Company has put into operation walking tours, countryside tours, experiencing Muong cultural space, and cooking dishes, attracting a large number of international visitors.

In the coming time, businesses will continue to review conditions to ensure security and safety, and at the same time add experiential activities such as: harvesting agricultural products, participating in traditional local crafts..., creating opportunities for diverse and rich experiences, avoiding monotony for tourists, while enhancing promotion and advertising of local cultural beauty, expanding the tourism market.

In addition to experiencing local cultural life, many restaurants and hotels also focus on food and beverage and resort services, improving quality and building according to VITA Green standards.

Ms. Le Thi Nga, Deputy Director of Duc Hung Transport and Trading Company Limited, Executive Director of Thanh Nga Luxury Restaurant (Yen Thang Ward) - the unit awarded the VITA Green title in 2025 shared: After nearly 30 years of development, Thanh Nga Luxury has become a pioneer in the field of cuisine, event organization and sustainable green tourism with the philosophy of "Clean from farm to table". The restaurant is oriented to operate according to the criteria of "VITA Green - Green tourism for health and community", considering organic cuisine and environmental protection as two core values.

Currently, Thanh Nga Luxury provides a comprehensive range of tourism products including: Organic cuisine, Thanh Nga Farm Tour - agricultural experience tourism, event organization with a capacity of 3,000 guests and outdoor party services. The goal is to help visitors not only eat well but also understand, feel and believe in the value of clean, sustainable products.

To welcome the peak season of international visitors, Thanh Nga Luxury has deployed infrastructure inspection, trained professional staff, designed a diverse menu combining traditional Vietnamese, Asian, European cuisine and organic set menu as highlights, and coordinated to promote the image of Thanh Nga Farm as a friendly, green destination rich in experiences in Ninh Binh.

International tourists experience cuisine at Thanh Nga Luxury Restaurant (Yen Thang ward). Photo: Ngoc Linh

Improve service quality and promote advertising

The whole Ninh Binh province has formed 50 tourist areas and spots, including a number of tourist areas invested at national scale such as: Trang An tourist area, Tam Chuc tourist area...

By July 1, 2025, the province will have 1,500 tourist accommodation establishments with nearly 20,000 standard bedrooms, 74 travel agencies and nearly 40,000 tourism workers. Tourism products are diversified based on the potential and advantages of the locality, including: cultural-historical-religious-spiritual tourism; natural landscape tourism; resort tourism, community tourism; entertainment and creative tourism; thematic tourism.

Specifically, new tourism products will be put into operation such as: spiritual cultural tours, learning at pagodas, temples, large churches (Quan Anh Ngoi Bridge, Luong Pagoda, Pham Phao Church (Hai Anh Commune); experiencing traditional bronze casting and trumpet making villages; meeting and chatting with artisans; learning to make puppets and control water puppets; cycling through rice fields and peaceful villages; visiting churches associated with the history of proselytizing and the development of Catholicism in Vietnam in general, Ninh Binh in particular; experiencing Hai Minh craft village; community support activities such as planting trees, picking up trash to keep the marine environment clean...; enjoying local cuisine prepared by the people themselves...

Ms. Duong Thi Thanh, Chairwoman of Ninh Binh Tourism Association, said: The number of international visitors to Ninh Binh is forecast to increase in the coming months from potential markets such as Korea, Malaysia, Thailand, the Philippines and European visitors.

Since the beginning of September, the Provincial Tourism Association has coordinated with the Vietnam Tourism Association to organize Famtrip programs for international travel companies; directed tourist areas, destinations, and businesses to actively invest and innovate products, focus on exploiting unique values, build tourism products with high cultural content, introduce regional cuisine and the uniqueness of each destination; strictly implement regulations on ensuring hygiene, environment, and food safety.

The units are urgently renovating and upgrading technical facilities; paying attention to training tourism staff to improve their foreign language skills to ensure the requirements of serving tourists safely and thoughtfully. At the same time, the Association is stepping up the work of promoting, advertising, and introducing tourism images on mass media...

With careful and synchronous preparation, Ninh Binh is ready for the peak "golden season", bringing quality, sustainable and unforgettable tourism experiences to international visitors.

Hong Van

Source: https://baoninhbinh.org.vn/san-sang-don-mua-vang-du-khach-quoc-te-251024084023455.html