On February 20, Korean media reported that famous Kpop girl group NewJeans and male idol Mingyu from Seventeen became the new advertising models for Calvin Klein.
Accordingly, NewJeans has signed an advertising contract with Calvin Klein and plans to model for the Spring Summer 2024 collection. The brand will introduce NewJeans and Mingyu to target its global fan base in their teens and twenties.
Calvin Klein is famous for investing heavily in promotional activities when working with many famous faces, the hottest fashion icons of this era. Recently, in the Fall Winter 2023 campaign, Calvin Klein's models are names that overwhelmed the public: Jennie (Blackpink), Jungkook (BTS), Kendall Jenner, Kid Cudi, Alexa Demi...
Currently, Korea has 2 global ambassadors for Calvin Klein, Jennie and Jungkook. In addition, many Korean stars have been advertising models for this brand such as HyunA, Kim Yoo Jung, Kwon Eunbi, Kim Do Yeon (Weki Meki), Minhyuk (BTOB), Joy (Red Velvet), Kazuha (LE SSERAFIM), Park Jae Chan (DKZ)...
NewJeans and Mingyu (Seventeen) are both artists of HYBE Group. Previously, two HYBE artists, Jungkook and Kazuha, modeled for Calvin Klein and received positive feedback.
NewJeans is the most famous 4th generation Kpop group today. The group is actively working as high-end fashion ambassadors, with each member becoming an ambassador for a famous brand (Hanni - Gucci, Minji - Chanel, Danielle - Burberry, Haerin - Dior, Hyein - Louis Vuitton).
In addition, the NewJeans group has representation and advertising model contracts with nearly 20 brands in many fields, including Levi's, Nike, Coca-Cole, McDonalds, iPhone, LG, Stonehenge, OiOi, Carin, Olens, ShinHan Bank, Musinsa shopping website, Hyundai Duty Free Store...
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