Shopee Mega Sale 11.11 - Accompanying sellers to accelerate at the end of the year

VTV.vn - Shopee launched the 11.11 Mega Sale campaign with a series of great promotions, aiming to promote consumption and accompany sellers to improve business efficiency.

Shopee Mega Sale 11.11 campaign atmosphere spreads across the platform

Mr. Tran Tuan Anh, CEO of Shopee Vietnam , shared: " Shopee Mega Sale 11.11 is a key campaign to stimulate consumption and growth in the final period of the year. Shopee's long-term goal is to become a pioneering platform in creating a comprehensive value chain for all parties from users, sellers to partners in the Shopee ecosystem. Therefore, in addition to large-scale incentives for buyers, Shopee also deploys many solutions to help sellers operate proactively, optimize resources to be ready to accelerate during the peak season. "

Promote shopping with a variety of promotions and entertainment

Only on November 11, Shopee launches Voucher Xtra with a 20% discount of up to VND 11 million for orders from VND 20 million, applicable to products labeled Voucher Xtra. In addition, shipping fee incentives are also applied throughout the campaign, helping users save costs and optimize the shopping experience. Notably, from November 4 to November 11, users can participate in the random gift box opening activity on the platform, with attractive rewards including 111 phones and thousands of Shopee Coins. The activity applies to all valid Shopee accounts according to the program's regulations.

In addition to promotions, Shopee also launched many entertainment-related activities, contributing to increasing engagement and shopping interest on the platform. From November 1, users can meet "Haha Family" through the new spin-off series "Haha Meal" broadcast at 8:00 p.m. every day on Shopee Video, bringing entertaining content close to viewers in the digital space. Next, the music and shopping party "Sao Live Dinh Chop" took place at 8:00 p.m. on November 10, bringing together famous artists such as Noo Phuoc Thinh, Karik, Anh Tu and host Neko Le, on a stage using 6D Hologram performance technology, creating a vivid entertainment experience right on the application.

Interactive activities continued to be promoted on November 11, the show "Sao Thi Sao" stirred up by Jun Pham, Duy Khanh and guest Isaac, bringing the audience relaxing moments, along with interactive activities and hunting for deals. Not stopping there, the Shopee Live livestream series will continue to be exciting with the participation of Miss Ngoc Chau, HannahOlala, Sam, Tuan Duong and Lucie... bringing the audience to a shopping journey associated with rich and diverse entertainment.

Shopee 11.11 program series combines shopping and entertainment, increases user interaction and creates growth momentum during the year-end peak season

Support business management for sellers, creating growth momentum

Within the framework of 11.11 and the peak shopping season at the end of the year, Shopee has increased the implementation of solutions to help sellers manage their businesses proactively and conveniently, while saving human resources and operating costs. Since October 2025, Shopee has been testing the "Seller Channel" application, a separate management platform that operates independently from the Shopee application. The developed application helps sellers proactively control all operations, from product management, order processing, customer care to monitoring operational efficiency. In the long term, the Shopee application will operate as a dedicated platform for buyers, while "Seller Channel" becomes a comprehensive business management center for the seller community.

The "Seller Channel" application helps sellers manage business management activities in one interface.

In parallel, Shopee is increasing the application of artificial intelligence (AI) to support sellers in improving marketing efficiency and product visibility on the platform. The AI ​​toolkit includes AI Image – automatically optimizing product images, and AICG Video – allowing AI-powered product images to be created directly on Shopee Video. As a result, sellers can simplify the content creation process, improve product presentation quality, and reach buyers in a more intuitive and engaging way.

Shopee also maintains a series of online seminars and training courses to support sellers in optimizing operations and updating new regulations from the management agency. Here, sellers have access to practical knowledge and direct answers about support services to optimize the buyer experience. At the same time, they improve their skills in operating Shopee Live and Shopee Video to increase revenue during peak periods.

These efforts help the seller community effectively exploit technology tools, increase productivity and create momentum during the busiest shopping season of the year, on the Shopee platform.