Da Nang positions the tourism market with unique products

Đà Nẵng định vị thị trường du lịch gắn với sản phẩm đặc trưng.

Da Nang positions the tourism market with unique products.

After merging with Quang Nam tourism, the structure of Da Nang's international tourist market has shifted significantly, requiring the city to reposition key markets to build appropriate attraction strategies and sustainable development.

By 2025, Da Nang aims to welcome approximately 7.6 million international visitors. Of which, Northeast Asia continues to be the largest market, accounting for more than 60% of total visitors. Southeast Asia, Europe - Australia - America, South Asia and the Middle East are emerging markets, creating a more diverse structure in terms of segments and spending potential.

Đà Nẵng định vị thị trường du lịch gắn với sản phẩm đặc trưng - Ảnh 1. — Da Nang aims to welcome about 7.6 million international visitors.

This structural expansion helps Da Nang tourism reduce its dependence on traditional markets, while expanding to middle and high-end groups. Along with exploiting new direct flights and upgrading tourism infrastructure, the city has the opportunity to raise its position on the international tourism map.

Đà Nẵng định vị thị trường du lịch gắn với sản phẩm đặc trưng - Ảnh 2. — Tourists enjoy Vietnamese handicrafts.

The current positioning strategy targets four market groups associated with typical products. Northeast Asian tourists focus on resort tourism, heritage exploration and golf. Southeast Asians prefer beach tourism, cuisine, and short-term experiences. Europe - Australia - America tend to stay long-term, learn about culture and history. South Asia - Middle East are interested in high-end resort, entertainment and MICE services.

Clearly positioning these markets helps Da Nang optimize its promotion activities and develop products suitable to the needs of each group of visitors, thereby improving the quality of tourists, extending their stay and increasing average spending. This is considered an important step to consolidate the image of Da Nang as a dynamic, friendly and classy international destination of Vietnam.

Source: https://vtv.vn/da-nang-dinh-vi-thi-truong-du-lich-gan-voi-san-pham-dac-trung-100251110173158906.htm