ADG 2025 Strategy Conference: Opening a new era of development

The conference brings together the Board of Directors and management teams nationwide. The event aims to unify the growth vision for the 2025-2035 period, standardize the governance and operation model, and announce long-term strategic focuses.

Vision 2035 – Towards a leading regional corporation

At the conference, ADG introduced the 2026-2035 Strategic Framework, aiming to become the leading Group in Southeast Asia in the field of Doors & Home Finishing and Green Industrial Materials, and pioneering in digital transformation and AI application in the construction and interior industry.

Three core growth pillars

Austdoor Group's new development strategy is built on three main pillars, ensuring sustainability and long-term scalability:

Doors & Home: Developing door solutions and completing smart homes.
Industry & Materials: Developing green aluminum, silicone and recycled materials – the industrial foundation for a sustainable future.
Solar Energy: Expanding into solar energy…

Mr. Duong Quoc Tuan - Chairman of the Board of Directors, General Director of Austdoor Group shares ADG's new strategic vision

Standardize management with Data First – Weekly Base – OGSM/OKR

One of the highlights of the conference was the unification of modern management models across the system. ADG identified three key tools to accelerate operations and improve productivity: Data First, Weekly Base, OGSM/OKR.

This approach helps ADG transform into a data-driven enterprise, shortening decision-making cycles and accelerating strategy execution.

Operational business model

The new business model workshop at the conference took place enthusiastically.

At the conference, ADG also deployed a new business model - UST (Unified Sales Taskforce) operating as a "business combat unit", aiming at sales, customer and growth targets, while creating a seamless connection between departments throughout the Group.

ADG Board of Directors representative shared:

"ADG's new era is a journey of convergence between data, people and goals. We focus on innovation and operational discipline, with the belief that unity will create new miracles for the Group."

The ADG 2025 Strategy Conference is not only an orientation event, but also an opportunity to spread the spirit of "Uniting - Creating Miracles" to all staff.

Representatives of SBU and BO blocks performed the strategic commitment ceremony and launched the new ADG Era.

About Austdoor Group (ADG):

Established in 2003, ADG is a pioneer in the field of door solutions, industrial materials and smart home finishing. With more than 22 years of development, ADG has constantly innovated - standardized - internationalized, pursuing the mission of "Creating safe - comfortable - sustainable living standards for every Vietnamese space."

Source: https://vtv.vn/hoi-nghi-chien-luoc-adg-2025-mo-ra-ky-nguyen-phat-trien-moi-100251110151946308.htm