SkyM: New generation resort icon, creating breakthrough momentum for Ha Long real estate market

Tourism "booms", Ha Long real estate returns to the "race"

In the first half of the year, Quang Ninh welcomed 12.1 million visitors, reaching 116% compared to the same period in 2024. Tourism revenue reached over VND 29,140 billion, reaching 131% compared to the same period. Ha Long maintained its position as the top tourist attraction center in the North, thanks to the advantages of heritage bays, developed tourism infrastructure and the emergence of new accommodation projects.

The tourism "boom" has led to a demand for high-quality accommodation. Coastal serviced apartment products, possessing flexible exploitation potential, have become the "destination" of investors. In this context, SkyM - a hotel-style apartment complex developed by BIM Land at Halong Marina, has emerged as one of the few most notable supplies in the market in the first half of 2025.

SkyM hotel-style apartment complex attracts investors as tourism and real estate in Ha Long are on the rise.

Less than 2 months after its introduction, the first two apartment buildings, S1 and S2, recorded a reservation rate of nearly 100%. To meet market demand, the investor announced building S3 many weeks earlier than planned. The positive reception for SkyM proves the large "compression" of the market, affirming that Ha Long real estate is ready to return to the race with other potential markets such as Da Nang and Nha Trang.

SkyM - New resort icon next to heritage bay

Located in the Halong Marina urban area - positioned as "the new CBD next to the heritage bay", SkyM consists of three 40-storey towers, only 2 hours drive from Noi Bai airport, more than 30 minutes from Van Don airport. From here, residents can easily connect to international ports and border gates, welcoming the rapidly increasing wave of tourists.

The pioneering project of hotel-style apartment model in Ha Long, integrating synchronous utilities with studio apartments accounting for 75%, optimizing space, allowing flexible exploitation as a luxury hotel. The highlight of SkyM is the view towards the natural wonder of the world Ha Long Bay, covering the whole Halong Marina urban area with 86 hectares of water surface and green trees thanks to the overflowing glass design and diagonal balcony.

SkyM offers more than 30 high-end amenities spread over three floors, fully meeting the needs of relaxation, health and community connection. Hotel-style entertainment and culinary experiences include: infinity pool, indoor four-season pool, jacuzzi, co-working, lounge, restaurant and cafe. The central landscape core brings green interwoven into every living space with a sky meditation garden, tea garden, gym and yoga yard, outdoor cinema area... Children have their own 250m² play area and water playground. “Low-touch” amenities – from the reception hall, automatic check-in system to pantry, 24/7 laundry – help operate the apartment flexibly, convenient for both short-term and long-term stays.

The heart of a comprehensive living - resort - investment ecosystem

SkyM fully inherits the high-class utility system at Halong Marina - one of the most well-planned and synchronous coastal urban areas in the North, becoming a strategic touch point in the accommodation - resort network of the entire area.

The ecosystem here is constantly being developed and supplemented, creating an international standard lifestyle with InterContinental Halong Bay Resort, Citadines Marina Halong, Lotte Mart Halong Shopping Center, sea square, walking street, night market and coastal entertainment and culinary complexes such as Cha Small Village, Bay Zone... All are within walking distance from SkyM, creating a clear competitive advantage in attracting short-term and long-term guests.

Events at Halong Marina attract tens of thousands of tourists every weekend, boosting the night-time economy and sharply increasing demand for accommodation in the area.

The results of the destination development strategy have contributed to the impressive occupancy rates at hotels, boutique hotels and serviced apartments around Halong Marina. Especially on weekends, the accommodation supply is constantly in a state of "sold out". Keeping up with the market, serviced apartment projects within the area are also being quickly put into operation, such as the ICON40 apartment tower, which will be put into operation this year.

These developments clearly demonstrate the investor's acumen and confidence in the potential of accommodation exploitation in Ha Long. This market is gradually overcoming seasonality, entering a period of stable and long-term growth. With outstanding advantages in location, scale and utility system, SkyM is expected to become the new focal point for the accommodation - resort - investment model in Halong Marina.

Sustainable investment channel, anticipating market breakthroughs

Not only focusing on developing living facilities and resort experiences, BIM Land also creates a professional operating and travel ecosystem around SkyM. The project brings together experienced partners in the region, ready to accompany owners in designing tourism products, operating flexible accommodation and optimizing apartment exploitation efficiency.

The distinct advantage of being developed on land with a long-term use period helps SkyM become one of the few products that can both ensure sustainable asset value and bring business efficiency equivalent to a high-class hotel, but with more flexibility in investment costs.

S3 – the last apartment building of SkyM just introduced has become the expected focus thanks to its unique advantages.

"While the tourism market is on a strong upswing, the coastal apartment fund is increasingly narrowing, SkyM is a rare project that converges three advantages: central location by the bay, flexible operation and optimal investment level compared to outstanding profit potential. SkyM is not only a timely investment opportunity, but also a sustainable choice, anticipating a new breakthrough era of the Ha Long resort real estate market", BIM Land representative emphasized.

Hoang Quynh

Source: https://baoquangninh.vn/skym-bieu-tuong-nghi-duong-the-he-moi-tao-da-but-pha-cho-thi-truong-bds-ha-long-3369958.html