Promoting agricultural exports to the EU

Vietnamese passion fruit is currently being intensively processed for export to the US and EU.

In there, export Most types of vegetables and fruits recorded strong growth from two to three digits compared to the same period in 2024. Passion fruit was the item with the largest export turnover to the EU in the first six months of 2025, reaching 58.59 million USD, an increase of 112.9% over the same period in 2024, accounting for 25.1% of the total export value of vegetables and fruits to this market.

In addition, mango exports reached 39.9 million USD, up 28.6% over the same period in 2024; pistachios reached 34.2 million USD, up 102.1%; pineapples reached 19.5 million USD, up 207.9%; coconuts reached 18.3 million USD, up 49.1%; dragon fruit reached 9.36 million USD, up 10.5%...

Vietnam is currently the 24th largest supplier of vegetables, flowers, tubers, fruits and processed products to the EU, reaching about 169.5 million USD, an increase of 37.8% over the same period in 2024.

Mr. Nguyen Thanh Binh - Chairman of the Vietnam Fruit and Vegetable Association said that the increase in exports to the EU is due to goods vegetables and fruits Vietnam is increasingly popular with EU consumers thanks to its improved quality. EU consumer demand is recovering strongly, while fruit production in some EU member markets has declined due to adverse weather.

Along with vegetables, seafood is an industry with great export potential to the EU, notably shrimp and tra fish products.

In the first six months of 2025, Vietnam's shrimp exports to the EU market reached more than 252 million USD, up 16% over the same period in 2024, accounting for 12% of the country's total shrimp export turnover. Some key markets in the bloc with notable growth rates are Germany up 24%, Belgium up 31%, and France up nearly 20%.

Regarding pangasius, by the end of July 2025, Vietnam's pangasius exports to the EU reached 104 million USD, up 5% over the same period in 2024. Of which, Spain, Belgium, and France all grew well, offsetting the decline in Germany and the Netherlands. In addition, other items such as rice, wooden furniture, rubber and rubber products... are also increasing exports to the EU thanks to high demand from this market.

Vietnamese agricultural counselor to the EU Tran Van Cong said: Every year, the EU spends about 1,100 billion euros on food and beverages, accounting for 21.4% of total household spending. This is also the world's largest consumer market for agricultural, forestry and fishery products, with about 340 billion USD/year, but Vietnam's market share is currently very low, about 2%. For example, with seafood, the EU imports about 55-60 billion USD every year and is the world's largest consumer market for seafood, with an average consumption per capita of 24.5 kg/year.

However, in 2024, the EU's imports from Vietnam will only reach 1.04 billion USD. For rice, the EU imports 1.7-2 million tons/year, but imports from Vietnam will only reach about 97.6 thousand tons; wood and wood products will reach 59 billion USD, imports from Vietnam will be about 500 million USD in 2024...

“To boost agricultural exports to the EU, it is necessary to strengthen the building of national brands and product labels, and increase the recognition of Vietnamese agricultural and food products in the EU market through deeper penetration and more diversified product types into channels and distribution chains in the EU,” Mr. Cong emphasized.

Meanwhile, according to the Vietnam Association of Seafood Exporters and Producers (VASEP), each year the EU issues about 180 new regulations or adjustments related to agricultural products, food and seafood. Ms. Phung Thi Kim Thu, shrimp market expert (VASEP) informed that to access the dense and constantly changing legal system of the EU, businesses can follow the AGRINFO information system - an EU-funded initiative - to introduce notable policy changes from the European side.

Accordingly, businesses can access and use AGRINFO at: https://agrinfo.eu with periodic updates; detailed instructions on new and complex regulations; open documents, interactive data from the RASFF and TRACES warning systems... Proactively updating policies is both a responsibility and creates a competitive advantage for businesses targeting the EU market.

Source: https://baoquangninh.vn/thuc-day-xuat-khau-nong-san-sang-eu-3383326.html