The influx of over 100 male and female contestants in 2023-2024 has created excitement in the reality TV market. However, no one can be sure of the fate of game shows when audience tastes are constantly changing.
From stopping production Brother, beautiful sister in 2025
After nearly a decade of being overwhelmed with a series of game show Similar to television shows, the appearances of "Beautiful Sister Riding the Waves," "Brother Says Hi," and "Brother Overcoming a Thousand Obstacles" have successfully captivated viewers.
Never before has the game show market had such a strong impact on the entertainment industry as it does now. In 2024, the hit show "Brotherhood of the Thorns" revived the careers of numerous artists who had almost disappeared from the scene. showbiz. Meanwhile, the hit song "Anh trai say hi" (Brother Says Hi) successfully propelled the group of "brothers who could never become famous singers" to stardom, with packed schedules of shows during Tet (Lunar New Year).
No matter how popular a game show is, most of them cannot escape the market rule of being popular only for one season. It was once considered by experts to be the show that revived the reality TV market for many years. overeating The game show, "Beautiful Woman Riding the Wind," failed to maintain its popularity.
From veteran singers like Phuong Thanh and Ngoc Anh to popular female stars like Toc Tien and Minh Hang, the second season of "Beautiful Sister" pales in comparison to the first season, in terms of audience interaction and discussion.
While the talent of the female contestants in season two and the show's investment are undeniable, viewers are starting to get tired of the same old thing. Season 2 of "Riding the Wind" follows a "sisterly support" approach, similar to "Brotherhood." The production team has inadvertently lost the appeal of an all-female show, something that viewers were particularly impressed with in season one.
At the year-end summary meeting, representatives of the production company of what is tentatively called the hottest show of 2024 announced the temporary suspension of "Brother and Sister." The company will focus on a new project whose rights have been acquired from abroad.
Learning from the setbacks of the second season of "Beautiful Sister," the producers have temporarily suspended exploiting the "Brotherhood" talent. This move both preserves the show's reputation and allows the company to fully utilize the potential of the 33 talented contestants.
A big fan of "Brotherhood of Thorns" shared with Tien Phong newspaper that they are not keen on watching season 2, if it happens. "Finding 30 male artists to participate is already difficult, surpassing the legacy of artists like People's Artist Tu Long, Bang Kieu, Soobin, BB Tran... is even more impossible. Viewers like me were so impressed with the cast of season one, it's not easy to accept another 33 talented individuals," this person said.
This viewer also believes that keeping the lineup of 33 talented artists intact is enough to sell concert tickets. In fact, if they learn from the model of foreign artists (typically Taylor Swift, a female singer who always surprises by bringing completely new songs to concerts), the guys would still help the producers make money, without taking risks or disregarding the potential dangers of making a second season.
"No show is as hot as this one." "Rap Viet?", a phrase that was accurate four years ago, but is now outdated.
Despite its popularity and its role as a springboard for underground rappers to become public figures, Rap Viet cannot escape the harsh realities of the game show market.
From being a game show that dominated the Top Trending charts when it first launched, Rap Viet's appeal gradually declined. Season four was even overshadowed by its own "homegrown" show, Anh trai say hi (Brother Says Hi). A limited pool of contestants and a cast of familiar coaches and judges caused Rap Viet to fall behind the Anh trai craze.
Looking back at the game show market from its inception, through its golden age and decline, no program has been able to sustain itself in the long run. Once glorious on television, programs like The Voice, Vietnam's Next Top Model (7 seasons), and comedy game shows like Challenge of the Comedians and Comedy Arena have gradually disappeared.
Recently, the producers of Dancing with the Stars experimented with bringing back the show that "took the 2010s by storm." Despite efforts to change the format and invite famous artists to participate, the game show has not truly become a sensation.
One expert commented that it's hard to blame the producers of Rap Viet, Chi Dep, or many other programs. They still ensure meticulous organization and visuals. However, the production team lacks the ability to control audience tastes, especially fans of entertainment shows who are always curious about new things.
But are knowledge-based game shows still going strong?
Slow and steady wins the race, a common sentiment when discussing the enduring appeal of knowledge-based game shows like "Who Wants to Be a Millionaire?" and "Road to Olympia."
With no (or very few) artists participating, Who Wants to Be a Millionaire has survived for 20 years. Meanwhile, a show entirely for college students is entering its 25th year.
Consistency in format and a good balance between entertainment and educational value are the saving graces of these two long-running television programs.
Currently, very few purely intellectual programs achieve this. Audiences still have a need to watch shows that supplement their knowledge, in addition to the stress-relieving benefits of entertainment.
Recently, VTV produced "Money Universe," described as the first reality show in Vietnam that combines financial education and entertainment for students.
The producers affirm that they are adhering to the mission outlined in the government 's plan to improve personal financial management skills. The program creates its own audience market with the idea of collaboration with... Bank The State, the State Securities Commission, the General Department of Taxation, Vietnam's oldest securities company, and leading industry experts.
The format of "Money Universe" revolves around how to earn, spend, save, invest, and preserve cash flow. This is also the first time viewers of a game show can learn financial management and personal spending skills through the contestants' competition.
According to TV presenter Duong Ngoc Trinh, representing the production unit, the game show strives to bring useful knowledge about currency to young people, contributing to changing their mindset.
The production team believes they are newcomers, not "up to par" to compete with Who Wants to Be a Millionaire or Road to Olympia. However, achieving Top 1 ratings nationwide, especially in Hanoi and Ho Chi Minh City during the 2 PM-5 PM time slot (data from Kantar Media), gives the program added motivation.
The first season of "Money Universe" concluded with the participation of 25,000 young people from 27 universities and colleges nationwide, showing that purely knowledge-based game shows still have their own appeal. It's too early to judge the program's success, but the data suggests that knowledge-based shows have their own unique path compared to entertainment game shows.
Source
Comment (0)