The fate of game shows

The arrival of more than 100 handsome men and women in 2023-2024 will create excitement for the reality TV market. However, no one is sure about the fate of game shows when audience tastes change constantly.

From stopping production Brother, Beautiful Sister in 2025

After nearly ten years of being overfed with a series of game show Similar to TV, the appearance of "Beautiful Sister Riding the Wind and Breaking the Waves", "Say Hi Brother" and "Say Hi Brother Overcoming a Thousand Challenges" successfully captivated the audience.

The game show market has never had such a strong impact on the entertainment industry as it does now. In 2024, the Anh trai chong gai fever revived the names of a series of artists who had almost disappeared from the map. showbiz. Meanwhile, Anh trai say hi successfully brought the group of "can't sing" brothers to fame, with a full schedule of shows during Tet.

No matter how hot a game show is, most of them cannot escape the market rule of being hot for only one season. Experts once considered it the show that revived the reality TV market for many years. overeating Game show, Pretty Sister Riding the Wind cannot maintain its popularity.

There is no denying the investment of Pretty Sister 2024, but in reality the show did not create as much buzz as the first season.

From veteran singers like Phuong Thanh, Ngoc Anh to female stars with many fans like Toc Tien, Minh Hang... Beautiful Sister season 2 is inferior to season 1 in terms of audience interaction and discussion.

There is no denying the talent of the beautiful sisters in season two and the investment of the program, but the audience is starting to get bored with the old "dish". The show "Dancing the Wind" season 2 follows the direction of "when the sister falls, I lift her up", the sisters help each other like the show "Anh Trai". The crew accidentally lost the appeal of the all-female show, which the audience was especially impressed with in season one.

At the year-end summary, the representative of the producer of the program temporarily called the hottest in 2024 announced the temporary suspension of production of Anh Trai and Chi Dep. This unit is focusing on a new project that has been copyrighted from abroad.

Learning from the failure of Beautiful Sister season 2, the producer temporarily stopped exploiting the resources of Brother. This is a move that both preserves the reputation of the program and helps the company fully exploit the potential of the 33 talents.

A big fan of Anh trai chong gai shared with Tien Phong that they are not keen on watching season 2, if there is one. "Finding 30 male artists to participate is already difficult, surpassing the shadows of People's Artist Tu Long, Bang Kieu, Soobin, BB Tran... is even more impossible. Audiences like me are too impressed with the cast of season one, it is not easy to accept 33 more talents," this person said.

This audience also believes that the 33-talented lineup should be kept intact, enough to sell concert tickets. In fact, if they learn from the model of foreign artists (typically Taylor Swift, a female singer who always surprises by bringing completely new songs to concerts), the brothers will still help the producer earn money, not take risks, regardless of the risk of making a second season.

63 Brothers exploded in 2024, but no one dared to confirm the appeal of the show's second season.

"Which show is hotter than "Vietnamese Rap?", a standard saying from four years ago, but outdated.

Although Vietnamese rap is hot and is a springboard for underground rappers to become public figures, it cannot escape the harsh rules of the game show market.

From the game show that dominated the Top Trending when it first debuted, Rap Viet's appeal has gradually decreased. The show's fourth season was even crushed by its own "homegrown chicken", Anh trai say hi. The limited pool of contestants, the familiar coaches and judges have made Rap Viet lag behind the Anh trai fever.

Looking back at the game show market from its inception, through its heyday and into decline, no program has been able to last long. Once a glorious time on television, a series of programs such as The Voice, Vietnam's Next Top Model (7 seasons), comedy game shows Thach thuc danh hai, Dau truong tieu lam have gradually disappeared.

Recently, the producers of Dancing with the Stars tried to bring back the show that "made waves in the 2010s". Despite efforts to change the format and invite famous artists to participate, the game show has not really exploded.

An expert said it is hard to blame the producers of Rap Viet, Chi Dep and many other shows. They still ensure neatness in organization and image. However, the crew is not capable of controlling the taste of the audience, especially the fans of entertainment shows who are always curious about new things.

But is the knowledge game show still alive?

Slow and steady is the general opinion of many people when talking about the persistence of knowledge-based game shows like Who Wants to Be a Millionaire and Road to Olympia.

Without (or with very few) artists participating, Who Wants to Be a Millionaire still lives on for 20 years. While the show, which is entirely for students, enters its 25th year.

Consistency in format, a moderate balance between entertainment and knowledge value is the salvation of two long-standing programs on television.

Nowadays, very few purely intellectual programs can do this. Audiences still need to watch shows that provide knowledge in addition to relieving stress from entertainment programs.

Recently, VTV produced Money Universe, described as the first reality show in Vietnam on financial education combined with entertainment for students.

There are not many game shows for young people, purely knowledge.

The producers affirmed that they adhere to the mission of the Government 's project on improving personal financial management skills. The program creates its own audience market with the idea of cooperation with Bank State, State Securities Commission, General Department of Taxation, oldest securities company in Vietnam and leading experts.

The format of the Universe of Money revolves around how to earn, spend, save, invest and preserve cash flow. This is also the first time that the audience watching the game show learns the ability to manage finances and personal spending through the competition process of the players.

Editor Duong Ngoc Trinh, representative of the unit responsible for producing the program, said that the game show strives to bring useful knowledge about money to young people, contributing to changing their thinking.

The production unit believes that they are new soldiers, not "good enough" to compete with Who Wants to Be a Millionaire, Road to Olympia. However, the achievement of Top 1 rating nationwide, especially in Hanoi and Ho Chi Minh City during the 2-5pm broadcast time slot (data from Kantar Media) gives the program more motivation.

The first season of Money Universe ended with the participation of 25,000 young people from 27 universities and colleges nationwide, showing that purely knowledge game shows still have their own appeal. It is too early to evaluate the success of the program, but the figures show that knowledge shows have their own way when compared to entertainment game shows.

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