Ho Chi Minh City Tourism Magazine cooperates to promote local culture

In recent times, the magazine has recognized the importance of indigenous culture in tourism development, so the unit has signed comprehensive cooperation and promoted culture and tourism with a number of localities such as: Binh Dinh, Quang Ngai, Quang Binh , Binh Thuan, Ben Tre, Khanh Hoa...

In early May 2024, the magazine signed a strategic cooperation agreement with Halotimes Limited Liability Company to promote Vietnamese culture and tourism . Accordingly, in the remaining 6 months of the year, the magazine will work and sign additional agreements with at least 16 key tourist provinces and cities to promote culture and contribute to preserving and promoting the traditional values of each locality. The unit will coordinate with localities to organize useful seminars and activities, aiming to preserve and promote traditional values in responsible tourism exploitation.

Vietnam has been honored many times by the World Travel Awards as a cultural destination in the region (from 2018-2020) and the world (2022). This shows that local culture is an important indicator for tourists choosing our country as a destination.

Cultural exploration also accounts for a high proportion of Vietnamese people's travel needs. According to a recent survey by Klook Travel Company, conducted across 12 countries in the Asia-Pacific region, 71% of Vietnamese Gen Z people are willing to invest in cultural travel experiences.

Many cultural stories are interwoven and conveyed through tours. Exploring local culture is becoming a trend for both domestic and foreign tourists.

The beauty of Lo Lo Chai village, Ha Giang.

The attraction of villages that still retain many original values of nature and culture is a golden resource in tourism exploitation. Remote villages such as Lo Lo Chai (Ha Giang), Y Ty (Lao Cai) or villages in the center of the country such as Duong Lam, Bat Trang (Hanoi), Thieng Lieng (Ho Chi Minh City) always have great appeal to tourists.

Ms. Nguyen Thi Thu Ha, Editor-in-Chief of Ho Chi Minh City Tourism Magazine expressed her opinion: “In the work of reflecting and exploiting information about culture and tourism as an assigned task, Ho Chi Minh City Tourism Magazine simultaneously recognizes the greater significance of those working in promotion. Therefore, we want to go deeper to join the local culture and tourism sector in contributing to preserving and promoting these valuable resources.”

Source: https://nhandan.vn/tap-chi-du-lich-thanh-pho-ho-chi-minh-hop-tac-quang-ba-van-hoa-dia-phuong-post809990.html