Being a generation with its own personality and lifestyle, GenZ's shopping habits also have many differences. In choosing food and drinks, this generation not only focuses on health factors but also cares about popular trends and personal style.
Gen Z must be healthy
No longer a "fast-food, quick-drinker," Gen Z is now gradually embracing a healthy lifestyle with a healthy diet. Vero and Decision Lab's Consumer Research Report shows that up to 64.3% of Gen Zers choose healthy eating for long-term health benefits.
Since the beginning of the year, a series of social networking sites, food influencers, and beauty bloggers have actively shared ways to detox and purify the body after Tet parties, and how to keep the body fresh every day despite the fear of weather or work pressure. Healthy lifestyle is no longer a trend but has become a positive lifestyle for young people.
However, while social networks inspire healthy and balanced living, Gen Z is also busy with deadlines, KPIs for the new year, or studying for final exams. With limited time for playing sports or mixing detox drinks to cool the body, netizens choose to detoxify their bodies with bottled drinks of natural origin, good for health such as Dr. Thanh Heat-clearing Tea.
“If last year, I often woke up late and went to work feeling lethargic after a night out with friends, now my day starts with jogging, having breakfast with healthy dishes, enjoying a bottle of Dr. Thanh Heat-clearing Tea to purify my body, helping me feel fresh every day and go to work with an excited mood,” Hoang Long, a supply and logistics specialist in Ho Chi Minh City, said with a smile.
Mr. Tran Hoang Vu, 25 years old, a technology shipper in Thu Duc City, said that his work day starts from 7:30 am to 6 pm, with the peak time being during the hot hours from 11 am to 1 pm.
“It’s only the beginning of the year and the weather is already incredibly hot, so I brought a thermal bag with a few bottles of Dr. Thanh Heat-clearing Tea to quench my thirst and purify my body, giving me a refreshing feeling when running around every day. This drink not only ensures food safety but is also good for my health thanks to its natural herbal extracts,” said Mr. Vu.
Healthy is not enough, it also has to be trendy
In early 2024, “beautiful and good” became a hot trend that took the spotlight on all social media platforms when it was enthusiastically responded by Vietnamese netizens. Not only stopping at being a cute way of calling, this trend also spread to the way young people purify their bodies to stay “fresh and beautiful” every day.
“In addition to hunting for sales on clothes and accessories, to refresh my body and prepare my visual for the upcoming summer to be “fresh and lovely” with videos and images that will be hot on Facebook and TikTok, I am purifying my body with green vegetables and fruits, playing more sports and especially using Dr. Thanh Heat-clearing Tea to keep myself fresh every day”, Huyen Trang, a Gen Z in Vung Tau excitedly said.
For Thao Linh (24 years old, working in the spa and beauty care industry), after the first days of the year, constantly gathering and partying with friends made her feel hot inside, her skin broke out due to partying with grilled dishes, spicy fried foods, and she lost confidence in her work.
“It is unacceptable to work in a beauty service and let yourself be lethargic and have bad skin, so I am trying to detoxify my body every day by turning on healthy mode. In addition to green foods, I also quickly detoxify my body every day with Dr. Thanh Heat-clearing Tea to quickly regain my "fresh and lovely" look and be more confident with my work,” Linh said.
As always, in any time, young people are always the first to catch up with the latest trends. In recent years, when healthy has become a lifestyle, natural drinks like Dr Thanh Heat-clearing Tea have also become a new trend, capturing the health care trend, helping young people purify their bodies to be "more beautiful and fresh" every day, giving each person more confidence and spreading more inspiration in work.
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