Vinpearl is the strongest brand in Southeast Asia according to Brand Finance ranking.

According to Brand Finance, Vinpearl has made a spectacular breakthrough, surpassing big names such as BCA (Indonesia) and Marina Bay Sands (Singapore), to become the strongest brand in Southeast Asia with a brand strength index (BSI) score of 97.5/100 and an AAA+ rating.

“The research shows that Vinpearl's outstanding performance is due to its ability to be accepted by customers in the high-end segment, strong brand awareness and solid reputation in Vietnam,” Brand Finance commented.

Not only making its mark on the rankings, 2025 also marked a series of outstanding achievements for Vinpearl, from successfully listing 1.8 billion shares on the Ho Chi Minh City Stock Exchange (HoSE) in May, entering the top 15 largest capitalization enterprises on the floor, to continuing to maintain the No. 1 position as the strongest brand in Vietnam with the highest BSI index, reaching 97.5/100.

Vinpearl listed on HOSE from May 2025 (Photo: Vinpearl).

These outstanding results are proof of Vinpearl's correct strategy in shifting from a traditional accommodation model to developing a comprehensive experience ecosystem.

Over the past year, Vinpearl has continuously expanded its entertainment, arts, education, nature, sports and health care sectors, and opened many new facilities across the country.

Investing heavily in these experiential pillars helps Vinpearl turn each destination into a “full-package experience complex”, attracting a diverse customer base while increasing the length of stay and customer engagement.

Expanding into many product lines takes Vinpearl beyond the framework of a resort brand, to become a leading Vietnamese brand in integrated tourism and entertainment experiences.

In addition, Vinpearl has continuously made its mark with large-scale, outstanding events such as Wonder Summer 2025 and the international music festival series 8Wonder Festival. 8Wonder Summer 2025 alone attracted more than 50,000 spectators, becoming a leading entertainment and music event.

8Wonder also launched the 8WONDER World Tour to make Vietnam a destination for top international superstars. The above mentioned marks continue to affirm Vinpearl's efforts in bringing "new emotional wonders" to customers, creating a foundation for the sustainable development of the Vietnamese cultural industry.

8Wonder Summer 2025 attracted more than 50,000 spectators (Photo: Vinpearl).

Along with that, Vinpearl also focuses on upgrading service quality by investing in River Safari (Nam Hoi An), Aquarium (Nha Trang) and cooperating with international hotel management groups such as Meliá, Marriott, thereby continuously improving service standards.

Expanding the ecosystem with new facilities such as Vinpearl Bac Ninh, Aquafield Ocean City or Vinpearl Golf Léman not only enriches the experience, but also strengthens Vinpearl's position as a leading multi-industry brand, ready to meet all the needs of relaxation, sports, entertainment and health care of customers nationwide.

Vinpearl Bac Ninh Hotel opens from July 2025 (Photo: Vinpearl).

The year 2025 marks a strong step forward in Vinpearl's international cooperation. The company continuously signs strategic cooperation agreements with global partners, expanding its network and affirming its role as a bridge between Vietnamese tourism and the world.

Typical examples include strategic cooperation with leading Korean tourism corporations to consolidate its position as a leading destination in Asia - Pacific; an agreement with Booking.com to expand the promotion of Vietnamese tourism and the brand's resort - entertainment ecosystem to the European market, especially the Italian-speaking customer group.

In particular, cooperation with 4 leading Russian travel corporations within the framework of high-level business forums aims to restore and strongly develop the key tourist market to Vietnam...

Vinpearl signed cooperation agreements with four leading Russian travel groups within the framework of high-level business forums (Photo: Vinpearl).

Rising to the top of Southeast Asia and maintaining the No. 1 position in Vietnam is strong evidence of Vinpearl's stature and outstanding mettle - a typical representative of Vietnamese enterprises in the international arena.

This achievement not only strengthens Vinpearl's position as an iconic destination, but also contributes to enhancing the national position, firmly placing the Vietnamese brand on the world brand map.

Source: https://dantri.com.vn/kinh-doanh/vinpearl-la-thuong-hieu-manh-nhat-dong-nam-a-theo-xep-hang-brand-finance-20251028181351324.htm