Removing difficulties in dragon fruit consumption

Since the "golden age" of dragon fruit around 2014, the whole province has an area of ​​over 30,000 hectares, the price at times was over 30,000 VND/kg, and it has become a source of wealth for the people of Lam Dong province.

After many fluctuations and fluctuations in market prices, up to now, the whole province has about 25,800 hectares of dragon fruit, with an output of 560,000 tons/year. Notably, despite the decrease in area, over the years, the province's dragon fruit has had a brand, protected by the Geographical Indication " Binh Thuan " for dragon fruit.

Ripe dragon fruit ready for harvest

The entire dragon fruit growing area in the province is granted a growing area code (MSVT) for export. In particular, dragon fruit products have been exported to 13 countries in the world such as: America, Canada, Europe, Middle East, India, Singapore, Japan, Korea, Southeast Asian countries and mainly China (accounting for over 80%)...

The question is why the dragon fruit industry of the province "owns" these strengths, but recently has encountered many difficulties in consumption, causing many gardeners and businesses to "call for help"? According to Mr. Ha Van Chien - Head of the Department of Cultivation and Plant Protection (TT & BVTV) of Lam Dong province: In recent years, due to the difficult situation of dragon fruit consumption, a part of the dragon fruit area has been converted by people to grow other crops, reducing the area and output. Along with that, most of the number of MSVT, packaging facilities (CSĐG) exporting dragon fruit have been transferred from the Plant Protection Department (now the TT & BVTV Department) to the locality (Department of Agriculture and Environment) for management.

Therefore, the information of owners, addresses... of local management agencies is still not complete to serve the management and supervision of MSVT and CSĐG exports. Meanwhile, currently, most of CSĐG dragon fruit exports operate in the form of leasing, renting warehouses and depend on the price of dragon fruit in the market, so management and supervision also face many difficulties.

Last week, at the working session of Mr. Nguyen Hoang Phuc - Deputy Director of the Department of Agriculture and Environment with the Binh Thuan Dragon Fruit Association (Lam Dong province), many enterprises and cooperatives (HTX) producing and consuming dragon fruit raised and proposed solutions to many difficulties and problems in dragon fruit consumption. Mr. Huynh Canh - Chairman of the Binh Thuan Dragon Fruit Association said: The dragon fruit industry still faces many challenges.

These are increasingly strict quarantine and traceability requirements, high transportation costs, as well as fierce competition from Thailand, Ecuador and China. This requires associations and businesses to constantly improve quality, diversify products and build strong brands. Along with that, the Ministry of Agriculture and Environment recently issued a Circular regulating decentralization and division of state management authority in the field of cultivation and plant protection. From July 1, 2025 to now, in the process of transitioning procedures, businesses are facing difficulties in exporting dragon fruit to Europe...

Present at the meeting, Mr. Tran Dinh Trung - Director of Thuan Tien Dragon Fruit Cooperative (Ham Liem Commune) shared: Authorizing export as well as supervising MSVT managed by the People's Committee of wards and communes encountered many difficulties. Therefore, enterprises and cooperatives proposed that the functional unit recalculate the issuance of new MSVT after merging administrative units; revoke MSVT for establishments and enterprises that do not export. At the same time, focus on producing dragon fruit according to GlobalGAP standards; promote trade promotion of dragon fruit markets domestically and internationally.

To remove difficulties and obstacles and find solutions to promote dragon fruit consumption in the province, Deputy Director of the Department of Agriculture and Environment of Lam Dong province Nguyen Hoang Phuc assigned the provincial Department of Information and Plant Protection to promptly review MSVT and CSĐG. On the other hand, he requested localities to promote the construction of a chain linking production to safe dragon fruit consumption. The purpose is to increase the value of agricultural products, meet diverse export markets...

Source: https://baolamdong.vn/thao-go-kho-khan-trong-tieu-thu-thanh-long-386483.html