Cooling equipment market in Ha Tinh "heats up"

In recent days, the weather in Ha Tinh has been hot, many shopping centers and electronics supermarkets have recorded an increase in the number of customers interested in cooling products. To stimulate consumption, in addition to attractive promotional policies, the establishments also apply many preferential installation and warranty service packages, meeting the maximum needs of customers.

Cooling products at Dien May Xanh recorded purchasing power increasing 2-5 times compared to normal days.

Mr. Le Duy Phong - manager of Dien May Xanh store (Tran Phu street, Ha Tinh city) informed: "In anticipation of the hot weather, Dien May Xanh supermarket has proactively increased the supply of refrigeration products. In the past 2 weeks, the purchasing power for these items has increased, in which, cooling fans consume an average of 15-20 products/day, 5 times higher than normal days; air conditioner fans consume 8-12 products/day, air conditioners from 15-20 sets/day... In addition, items such as refrigerators and water purifiers also recorded a purchasing power increase of 2-3 times compared to normal days".

According to Mr. Phong, currently, cooling products are supplied to the market with a variety of designs and price segments. In particular, air-conditioner fans are priced from 1.6 - 7.5 million VND; cooling fans from 270,000 VND to more than 4 million VND; air conditioners from 5 - 35 million VND... Based on customer needs, we will introduce suitable brands and prices. In addition, promotional programs, discounts of up to 20%, free installation, and transparent warranty policies at Dien May Xanh also help customers easily choose the right product, saving maximum costs. Currently, revenue from refrigeration products has increased by about 30-35% compared to the same period last year.

Air conditioner and cooling fan products are of interest to many customers at Hong Ha Shopping Center.

Hong Ha Shopping Center (Tran Phu Street, Ha Tinh City) is applying the program "Summer sale, huge discounts". Most cooling products at the center are discounted from 20-45%, many items recorded a 50-60% increase in purchasing power compared to normal days.

Mr. Nguyen Trung Thanh - Manager of Hong Ha Shopping Center shared: "This year, refrigeration products from major brands such as Casper, Daikin, Panasonic, LG... are still the priority choice of many people in Ha Tinh. Not only is there a variety of price segments, but the features and specifications of each product also help customers freely choose according to their needs. In addition, the 0% installment and 0 VND down payment program also contributes to stimulating consumer demand and increasing sales of these products."

Many incentive and discount programs are applied by electronics supermarkets to stimulate consumer demand.

Ms. Nguyen Thi Thu (Tran Phu Ward, Ha Tinh City) shared: “My family has 3 bedrooms but only has 2 air conditioners, so I need to install more for the remaining room. Going around the stores and electronics supermarkets, after considering the price, performance, and energy-saving features, I decided to choose a mid-range product with a price of more than 8 million VND. This price has been applied to summer promotion programs, thanks to that, I saved nearly 4 million VND compared to the original price”.

The hot season is considered the “golden time” for refrigeration stores and supermarkets to stimulate consumer demand for cooling products. Many business owners in Ha Tinh believe that purchasing power for these products will continue to increase sharply in the coming time.

The hot season is the "golden time" to stimulate consumption of cooling products.

“From April to September every year, the demand for cooling products increases, in which the peak period usually ranges from May to the end of June. To increase sales, we have proactively increased product supply by 2-3 times; at the same time, we continuously introduce and promote attractive discount programs to consumers. In the first days of May, sales of air conditioners, fans, etc. increased 5-6 times compared to normal days. These are positive signals showing that the market for purchasing refrigeration products is gradually becoming more vibrant" - Mr. Vo Chi Dai - Director of Mediamart Center, Ha Tinh branch shared.

Refrigeration products for the home are increasingly popular, contributing to improving the quality of life and ensuring health in hot weather conditions. To choose the right product, consumers need to carefully consider the features, price, warranty policy of each brand... In addition, it is necessary to choose reputable stores and supermarkets to ensure product quality as well as benefits when shopping.

Source: https://baohatinh.vn/thi-truong-thiet-bi-lam-mat-o-ha-tinh-tang-nhiet-post287319.html