Actively finding outlets for local products

Stimulating demand, changing business methods, creating output for products through promoting trade promotion activities inside and outside the province combined with e-commerce... are solutions that have been and are being implemented by businesses and production and business establishments in the province, thereby contributing to changing consumer awareness in choosing and using Vietnamese goods.

Customers shop at the Vietnamese goods market at Aeon Mall Binh Duong Canary

Seize the opportunity

Ms. Nguyen Thuy Hang, Director of the Center for Trade, Tourism and Industrial Development Promotion (Department of Industry and Trade), said that the industry and trade sector has organized a Vietnamese goods fair with the theme "Fruit Festival" at Aeon Mall Binh Duong Canary Trade Center in 2025. The industry and trade sector supports enterprises and production and trading establishments to introduce specialty fruits and typical agricultural products in the province to consumers, tourists and trade partners at Aeon Mall Binh Duong Canary. Thereby, orienting the connection, promotion and branding of OCOP products (Program "One Commune One Product"), products that have achieved the title of typical rural industrial products of Binh Duong province to domestic and foreign markets; creating conditions for agricultural product growers and suppliers in the province to meet and share experiences to improve productivity, product quality, competitiveness and meet domestic consumption and export needs.

In addition, organizing a Vietnamese goods market helps businesses and production establishments in the province approach domestic and foreign distribution units with great potential to form a long-term consumption chain; create a direct connection channel between farmers, cooperatives, businesses and consumers, helping to reduce intermediaries and increase income for producers. "This is also an opportunity for production units to raise consumer awareness, following a clean, safe model with traceable origins; aiming to build a production model associated with processing, preservation and consumption; ensuring products reach consumers with stable quality and reasonable prices," said Ms. Nguyen Thuy Hang.

Mr. Vu Minh Duong, Director of Phu My A Food Production and Trading Company Limited, said that the company specializes in producing spring rolls, sausages, banh chung, banh gio... from meat, sticky rice, and rice, supplying the market for many years. The company continuously participates in trade promotion programs to introduce products to many consumers. The raw materials used to make the products are carefully selected by the company, ensuring quality and trusted by many people. To develop products, the company has invested in modern equipment and technology, learned from production experience, linked with businesses and people to have a stable source of raw materials, creating safe products; at the same time, connecting widely for consumption inside and outside the province.

In recent years, along with perfecting products and building brands, Phu My A Food Production and Trading Company Limited has also promoted and expanded its consumption market nationwide. The company introduces its products through direct sales in the locality, through seminars, trade promotion fairs, and through e-commerce platforms. “We have registered to participate in all trade promotion events and programs organized by provincial departments, branches, and sectors. These are useful opportunities for us to introduce our products. In addition, the company's products are also connected, posted, and introduced on e-commerce websites for consumers to easily access and purchase. By combining many forms of sales, our products are increasingly trusted and chosen by many people. Compared to 2024, at this time our customers have increased 3 times,” Mr. Vu Minh Duong added.

Innovation in business practices

According to Mr. Nguyen Hong Quyet, Director of Kim Long Melon Cooperative, through trade promotion activities, training programs, promotional instructions, online sales, etc., businesses can learn, access, and promote products more, and product consumption efficiency is also improved. In addition to businesses and production and business establishments ensuring raw material sources and investing in producing high-quality products to meet the requirements of sales channels, the attention and support from functional agencies is extremely important and needs to be strengthened to create a close and sustainable connection between businesses and consumers. Production units in the area have gradually changed their thinking and have approaches to business forms suitable to the new situation, so business efficiency has been gradually improved.

Ms. Tang Thi Hang, Director of Hieu Hang Company Limited, said that every year the company participates in trade promotion programs organized by the provincial authorities. To increase the effectiveness of local product consumption, in addition to selling on traditional channels, directly at stores, participating in trade promotion, and introducing online, many enterprises, cooperatives, and production and business establishments also cooperate with specialty stores, convenience stores, and supermarkets in and outside the province. The company also boldly livestreams and exchanges cooperation to connect with customers and distributors in all localities.

“We hope that all levels and sectors will support enterprises and cooperatives to develop production and business in the direction of focusing on the domestic market, with the motto “Vietnamese people prioritize using Vietnamese goods” and “Vietnamese goods conquer Vietnamese consumers”; promote and advertise brands, honor high-quality products, agricultural products produced according to organic standards, and circular agriculture. Thereby contributing to positively impacting production, processing, and consumption in an ecological, sustainable, and high-tech direction,” Mr. Nguyen Van Tien, Director of Dan Tien Cooperative, suggested (to be continued).

Ms. Phan Thi Khanh Duyen, Deputy Director of the Department of Industry and Trade, said that in recent years, the department has implemented many solutions related to stimulating consumption, supporting production, business, developing the domestic market and consuming local products. In addition, the department has been and is continuing to coordinate with units to implement solutions on guidance, training, application of production technology, online sales skills, etc. so that enterprises and production and business establishments have the opportunity to learn from experience, thereby developing capacity and finding stable output for products.

TIEU MY - ANH TUAN

Source: https://baobinhduong.vn/tich-cuc-tim-dau-ra-cho-san-pham-dia-phuong-bai-1-a348256.html