TikTok Launches AI-Powered Video Platform for Advertisers

(CLO) TikTok announced on Thursday that its AI video creation platform called Symphony Creative Studios is now available globally to all advertisers.

Earlier this year at the TikTok World Product Conference, the social media platform announced a new creative content suite called “Symphony” that aims to help businesses, creators, and agencies customize engaging, high-quality content that aligns with their brand.

Photo: Reuters

The suite includes Symphony Creative Studios, Symphony Assistant, Symphony Digital Avatars, and TikTok Ads Manager. Symphony Creative Studios, which includes a virtual assistant, helps users automate tasks to create content on the platform.

The company says the app offers features like converting text to video and creating editable previews to perfect content, avatar creation, translation, and more on TikTok.

TikTok is the latest tech company to incorporate AI-powered features into its advertising efforts in a bid to attract more brands and marketers.

Earlier last month, TikTok announced it would lay off hundreds of employees across its global workforce, including a large number in Malaysia, to shift to using AI for tasks including content moderation.

Huy Hoang (TikTok, Reuters)

Source: https://www.congluan.vn/tiktok-ra-mat-nen-tang-tao-video-ai-de-thu-hut-cac-nha-quang-cao-post321396.html