Ho Chi Minh City Press Center in collaboration with Golden Communication Group will launch a special training program with the theme "Responsible Influencers - Doing Good Jobs in the Digital Age" for the digital content creator community (KOLs, KOCs, live broadcasters and short video makers).
The training program is scheduled to take place on June 13 at the Ho Chi Minh City Press Center, with the participation of about 100 people.
According to a representative of the Ho Chi Minh City Press Center, in the context of strong social network development, online influencers play an increasingly important role in guiding public opinion, influencing consumer behavior and brand trust.
However, the lack of legal knowledge, communication risk management skills and information verification can lead to negative consequences not only for individuals but also for the community. To overcome this situation, the training program provides content on the social role and responsibility of influencers in the digital age; basic regulations in Decree 147/2024/ND-CP on management, use of internet services and provision of information online.
The program also provides notes on national security, social order in internet and social network activities, handling regulations; regulations on online business, notes on genuine and fake goods, price listing, transparency. At the same time, it provides information on policies and tax obligations for those participating in profitable activities on social networks, issues to note; communication risk management skills and personal identity protection.
Source: https://www.sggp.org.vn/to-chuc-chuong-trinh-dao-tao-nguoi-anh-huong-co-trach-nhiem-lam-nghe-tu-te-trong-ky-nguyen-so-post797960.html
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