In this role, Coolmate will provide all the official apparel for the race. The company will offer specialized running shirts from its Coolmate Active line , notable for their lightweight, breathable, and quick-drying materials, ensuring athletes feel comfortable throughout the race. Partnering with the race is also part of Coolmate's strategy to support the Vietnamese sports community, a strategy it has pursued since 2023.
"We appreciate the partnership with dynamic domestic brands like Coolmate. This collaboration will contribute to creating a more professional, modern, and inspiring race than ever before," shared Ms. Nguyen Thuy Duong, Head of the Organizing Committee of VPBank Hanoi International Marathon 2025 .
"Coolmate believes that sports are not just about physical training, but also a catalyst for positive spirit, resilience, and community bonding. Partnering with the VPBank Hanoi International Marathon 2025 is a significant milestone, demonstrating our seriousness in developing specialized sports products for Vietnamese people," shared Mr. Nguyen Van Hiep, Founder and CTO of Coolmate.
Representatives from VPBank and Coolmate At the signing ceremony, the agreement affirmed the strategic cooperation direction and commitment to spreading an active lifestyle.
The partnership between VPBank Hanoi International Marathon (VPIM) and Coolmate is not simply a sponsorship, but also a synergy of brand values and a commitment to sustainable development. Together, both parties pledge to deliver a marathon season that not only achieves breakthroughs in performance but also embodies the vibrant Vietnamese brand culture – youthful, creative, and full of energy.
To celebrate this partnership, Coolmate will be offering a special promotion for participants in the VPBank Hanoi International Marathon 2025. Specifically, each runner who registers to purchase a bib from the time of the partnership announcement will receive a 40% discount code, up to a maximum of VND 150,000, when purchasing on the official website. The offer is valid until June 30, 2025, and is limited to the first 2,500 orders, sent via email confirmation of successful bib purchase from the system.
As part of the collaboration, representatives from LynkiD and Coolmate signed an agreement to distribute benefits to the athlete community, helping to connect the experience seamlessly and completely.
LynkiD affirmed: “This collaboration will open up many opportunities for creativity and development, not only within the framework of VPIM but also in long-term collaborative activities between LynkiD and Coolmate, bringing a different consumer experience – where fashion , technology, and offers are seamlessly connected, creating more practical value for users.” Ms. Tran To Uyen, CEO of LynkiD, shared.
Representatives from LynkiD and Coolmate At the signing ceremony, it was affirmed that the strategic cooperation creates many innovative opportunities for both sides.
The VPBank Hanoi International Marathon is an annual race initiated by the Hanoi Department of Culture and Sports and organized by VPBank. It is symbolic and a source of pride for the thousand-year-old capital city of Hanoi. The race aims to provide a fulfilling running experience for every participant and spread prosperity to the community. It is not just a sporting event, but also a platform for connecting and promoting a healthy and proactive lifestyle within the community.
VPBank is also a pioneering bank that has supported the running movement in Vietnam since 2018, and has been involved in 15 major running events to date. This number is set to increase to 17 in October with two more events in Dong Thap and Hanoi.
With the mission of "For a prosperous Vietnam" both physically and mentally, in its journey of sustainable development, VPBank has also contributed nearly 1,900 billion VND to social and charitable activities, organizing community running events, and bringing international-level cultural and artistic events to Vietnam.
Huyen Trang
Source: https://doanhnghiepvn.vn/kinh-te/tai-chinh-ngan-hang/coolmate-dong-hanh-cung-vpbank-hanoi-international-marathon-2025/20250604053247424
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