The 2027 Toyota Century Coupe, a super luxury car from Japan, is ready to challenge Rolls-Royce.

A rendering of the 2027 Toyota Century Coupe has just surfaced, revealing a super-luxury coupe that shows Toyota's ambition to position Century as a super-luxury brand.

A digital rendering of the 2027 Toyota Century Coupe has just surfaced, revealing a captivating ultra-luxury coupe design that clearly demonstrates Toyota's ambition to position the Century as an independent ultra-luxury brand, capable of challenging icons like Rolls-Royce and Bentley.

The sketch, created by renowned digital artist Nikita Chuicko (nicknamed “kelsonik”), envisions the Century Coupe as a super-luxury grand tourer with a low profile, elongated body, and unibody construction – defining a distinct style from previously released sedan and SUV versions.

Toyota had previously confirmed plans to spin off Century into a separate brand, positioned above Lexus and directly competing with major European luxury car brands such as Rolls-Royce, Bentley, and Maybach.

The Century line, once a symbol of luxury in Japan, serving the government and corporate leaders, is now being repositioned with a range of sedans, SUVs, and coupes to build a diverse ecosystem of ultra-luxury vehicles.

Following the introduction of the Century SUV in 2023, Toyota continued to showcase the Century Coupe concept at JMS 2025, featuring distinctive dual headlights, a modern style, and many high-tech design elements.

The “kelsonik” design completely abandons the SUV styling, opting instead for a traditional coupe body – reminiscent of European touring models, but still retaining the refined elegance characteristic of the Century brand.

The concept at JMS also impressed with its dual sliding doors (front and rear), along with electrically swiveling VIP seats that make it easy for passengers to get in and out – clearly demonstrating the "passenger-centric" philosophy that has defined the Century line since 1967.

Amidst the rapidly expanding luxury car market in Asia, Toyota appears to be aiming to create a purely Japanese brand that is competitive globally.

With its sophisticated design, advanced technology, and development philosophy focused on long-term value, Century could be the next car to propel Toyota into the select group of "top-of-the-pyramid" brands in the automotive industry.

Video : Introducing the new Toyota Century Coupe New Concept luxury car.

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