From the Quang Linh Vlogs advertising scandal, National Assembly delegates want stronger sanctions - Lang Son Newspaper and Radio and Television Station

The above content was raised by National Assembly delegates at the discussion in the hall about the revised Law on Advertising which took place this morning (May 10).

Delegate Tran Thi Thu Hang ( Dak Nong delegation) recalled some prominent cases of celebrities advertising false information such as MC Van Hugo, BTV Quang Minh advertising fake milk, Quang Linh Vlogs, Hang Du Muc advertising vegetable candy and most recently the case of long se diep.

From these incidents, she suggested strict control over false advertising by celebrities; especially the need to study strong enough sanctions and stricter prohibition regulations.

Delegate Tran Thi Thu Hang spoke this morning. (Photo: Quochoi.vn)

"A stricter sanction is needed when the revised Penal Code is being submitted to the National Assembly at the 9th Session and the process of implementing the Law amending and supplementing a number of articles of the Advertising Law," Ms. Hang emphasized.

This delegate also agreed with the regulation that influencers when transmitting advertising products are obliged to verify the credibility of the advertiser, check documents related to the advertised products, goods and services. This regulation aims to increase the responsibility of influencers in transmitting advertising products because they have a large number of followers and trust.

"Their words and actions have a strong impact on consumers' purchasing decisions. Therefore, they need to be responsible for the information they convey, " said Ms. Tran Thi Thu Hang, adding that in order for these regulations to be strict, appropriate, scientific and practical, additional aspects need to be considered, such as: Influencers may only read the original text of the uses listed on goods and products; influencers cannot use them.

Delegate Chu Thi Hong Thai (Lang Son Delegation) proposed to add the control of advertising content on the network environment as a separate content to emphasize the urgency, because the network environment is becoming the main advertising channel. Therefore, this environment is easily exploited to spread false information, fraud, and support poor quality products such as functional foods, medicines of unknown origin, disguised gambling, etc.

Delegate Chu Thi Hong Thai. (Photo: Quochoi.vn)

Therefore, delegate Hong Thai suggested that the drafting agency consider adding content on controlling, monitoring and handling advertising content on the internet, social networks and cross-border platforms; and adding the responsibility of the Ministry of Culture, Sports and Tourism to perform this task.

Regarding influencers in advertising, delegates proposed adding a mechanism to support advertising information from state agencies. In case the transmitter does not have the conditions to verify, they can send a request for verification to the state management agency and receive feedback within a certain period of time.

According to delegate Hong Thai, it is necessary to clearly stipulate that the transmitter must be responsible if they ignore the verification process and intentionally cooperate with untrustworthy partners. She also proposed to clearly define what constitutes an influencer or celebrity, such as the number of followers, interactions, etc., to avoid arbitrary application.

Delegate Trinh Lam Sinh (An Giang Delegation) expressed concern about the increasing number of non-transparent, false, and "dirty" advertisements online.

“Customers are increasingly annoyed by ads that appear frequently, interrupting the online experience, sometimes up to 30 - 50 seconds,” Delegates expressed their frustration, saying that there needs to be a solid legal framework to manage the advertising market, ensure a healthy competitive environment, and protect the interests of both businesses and consumers.

Source: https://baolangson.vn/tu-vu-quang-linh-vlogs-quang-cao-no-dai-bieu-quoc-hoi-muon-che-tai-manh-hon-5046639.html