The Provincial People's Committee issued a Plan on key tasks and solutions to accelerate recovery and promote effective and sustainable tourism development.

On July 4, 2023, Comrade Nguyen Long Bien, Vice Chairman of the Provincial People's Committee, signed and issued Plan No. 2687/KH-UBND of the Provincial People's Committee Chairman to implement Resolution No. 82/NQ-CP dated May 18, 2023 of the Government on key tasks and solutions to accelerate recovery and accelerate effective and sustainable tourism development.

I. Viewpoints and goals:

1. Viewpoint:

- Tourism development is the responsibility of the entire political system, all levels, all sectors and the whole society; with close leadership and direction from Party committees at all levels; strongly promoting the driving role of businesses and communities.

- Developing tourism to truly become a spearhead economic sector, a pillar economic sector of the province and a comprehensive economic sector that creates momentum to promote the development of other sectors and fields. Developing sustainable tourism in both breadth and depth; effectively exploiting potentials, advantages, natural resources, contributing to job creation, hunger eradication, poverty reduction, ensuring social security, preserving and promoting cultural values, protecting the environment, maintaining national defense and security and affirming the image, position and prestige of Ninh Thuan.

- Focus on developing cultural tourism, linking tourism development with preserving and promoting heritage values and national cultural identity. Develop tourism products in the direction of creating new, different, unique products with unique characteristics of Ninh Thuan and high competitiveness, focusing on developing sea tourism products and Cham cultural tourism.

Tourists visit Poklong Garai Tower - a special national monument in Do Vinh ward (Phan Rang-Thap Cham city). Photo: Van Ny

- Develop tourism in a professional, quality and effective direction; promote the application of achievements of the 4.0 industrial revolution and focus on developing high-quality human resources.

- Simultaneously develop international and domestic tourism; strengthen linkage and cooperation in tourism development; focus on linking the tourism industry with other industries and fields in the value chain that forms tourism products.

2. Objective:

- Develop tourism in a comprehensive direction, basically becoming a spearhead economic sector, creating a driving force for socio-economic development of the province; develop tourism with focus and key points, with the motto "Unique products - Professional services - Convenient and simple procedures - Competitive prices - Clean and beautiful environment - Safe, civilized and friendly destinations"; facilities and technical infrastructure serving tourism are relatively synchronous and modern; diversify and improve the quality of tourism services; build unique, highly competitive and branded tourism products. Develop Ninh Thuan province's tourism culture with unique, civilized, friendly and safe characteristics associated with preserving traditional culture and biodiversity. Form a national tourist area; clearly plan areas for developing high-quality tourism and popular tourism. Aim to form large-scale, unique tourist areas with the best service quality and high competitiveness. Strengthening links and connections with national and local tourism routes in the region. Building Ninh Thuan into an important destination in the Central Coast tourism chain; striving to attract tourists to increase by 7-8%/year.

II. Main tasks and solutions:

1. Promote restructuring of the tourism industry towards professionalism, modernity, quality and sustainability:

1.1. Tasks:

Continue to restructure the tourism industry to meet the requirements of developing it into a spearhead economic sector, with special attention paid to restructuring the tourist market. Continue to implement solutions to promote rapid development of the domestic and international tourism market, creating a foundation for short-term breakthrough growth.

1.2. Implementation solution:

- Diversify and effectively exploit the large international tourist market, focusing on markets with high spending capacity, long-term vacations, developing customer segments according to specialized products such as beach resorts, cultural tourism, eco-tourism, and sports and entertainment tourism in which Ninh Thuan has strengths, responding to global trends and adapting to fluctuations in the world economy; strengthen research, grasp new tourism trends and launch timely and suitable products.

- Strengthen tourism statistics, implement tourism statistics reporting software according to the provisions of Circular No. 18/2021/TT-BVHTTDL dated December 31, 2021 of the Ministry of Culture, Sports and Tourism; coordinate the implementation of tourist information surveys according to the National Statistical Survey Program.

- Continue to implement the Environmental Protection Project in tourism activities in Ninh Thuan province until 2025, with a vision to 2030; Decision No. 518/QD-UBND dated September 27, 2022 of the Provincial People's Committee on promulgating the set of criteria for green tourism development in Ninh Thuan province; Green tourism action program for the period 2023 - 2025, protecting the natural and social environment at key tourist destinations in the direction of "Green, clean, beautiful, civilized, friendly tourist destinations".

- Research, review and implement tourism development policies to mobilize resources and restructure the tourism industry to feasibly and effectively achieve the goals of recovery and development of tourism into a spearhead economic sector, ensuring consistency and synchronization with the implementation of Resolution No. 08-NQ/TW dated January 16, 2017 of the Politburo on developing tourism into a spearhead economic sector, Resolution No. 04-NQ/TU dated August 31, 2021 of the Provincial Party Standing Committee on developing Ninh Thuan tourism into a spearhead economic sector in the period 2021-2025 and vision to 2030. Promote attracting strategic investors, developing entertainment and resort complexes, tourism centers and tourism support service industries such as aviation, accommodation facilities, trade centers, retail services to boost tourist spending.

- Focus on linking product and market development; connecting tours, routes, and tourist destinations within the region and inter-regions. Forming a linkage model between localities, with the participation of state management agencies and tourism enterprises. Promoting tangible and intangible cultural values, linking tourism development with the preservation and promotion of heritage values and national cultural identity. Developing tourism products in the direction of creating new, different, and unique products with the unique characteristics of Ninh Thuan and high competitiveness, focusing on developing marine tourism products and Cham cultural tourism.

- Diversify tourism forms and products, focus on linking tourism with other sectors in the value chain, associated with green and sustainable development and the motto of "taking tourist experience as the center". Effectively organize and implement coordination mechanisms, operating regulations, regional and inter-regional action plans in tourism development, ensuring synchronization, sustainability and international integration; closely follow the planning orientation of regions, growth poles, dynamic areas, tourism corridors, tourism centers and national tourism areas.

- Tourism Association, tourism service enterprises promote the dynamism, creativity and driving role of enterprises in tourism recovery and development; promote the role in supporting member enterprises, strengthen connections, help enterprises overcome difficulties together, proactively adapt, recover quickly and develop sustainably. Innovate business models, restructure enterprises associated with digital transformation, innovation and creativity; build a tourism ecosystem, new tourism models; improve competitiveness; expand markets.

- Implementation time: Annually.

- Host unit: Department of Culture, Sports and Tourism, Tourism Association.

- Coordinating units: Departments, branches, People's Committees of districts, cities, tourism service enterprises.

- Source of funding: State budget and socialization.

2. Continue to facilitate attracting international tourists:

2.1. Tasks:

Continue to effectively carry out tasks related to economic diplomacy, including tourism; coordinate with agencies, departments and sectors to promote the role of Vietnamese representative agencies abroad in providing information, promoting and introducing Ninh Thuan tourism, creating favorable conditions to attract international visitors to Ninh Thuan; implement policies, facilitate entry, exit and travel for international tourists. Upgrade aviation connections with roads, sea routes and invest in upgrading Thanh Son airport, train stations and bus stations. Effectively implement public investment projects on infrastructure; upgrade transport infrastructure to ensure access to key tourist areas and tourist attractions of the locality. Strengthen management of the tourism environment, ensure security and safety for tourists, focus on environmental sanitation, food hygiene and safety, and epidemic prevention hygiene and safety.

2..2. Implementation solution:

- Promote links and cooperation with Vietnamese Embassies and Consulates General abroad to support information, promote and introduce Ninh Thuan tourism, creating favorable conditions to attract international visitors to Ninh Thuan.

- Strengthen the management of entry, exit, transit, residence, and activities of foreigners in the locality and locals traveling abroad; manage business lines with conditions on security and order in the tourism sector.

- Continue to effectively implement Directive No. 10/CT-TTg dated March 31, 2021 of the Prime Minister on protecting national security, ensuring social order and safety in the tourism sector in the new situation, ensuring a secure, safe and favorable environment to attract international tourists to Vietnam.

- Carry out the work of controlling people and vehicles entering and exiting the country; apply information technology, simplify the inspection and control process to ensure quick and convenient entry and exit activities; ensure political security, social order and safety in border areas; coordinate the work of disease prevention and control and search and rescue according to regulations.

- Implement solutions to improve the quality of transportation services, ensure safety for tourists participating in traffic, using supplementary services at stations, airports, and ports; upgrade road and inland waterway infrastructure to support and create momentum for tourism development, ensure national defense and security in the new situation.

- Strengthen the protection of the environment and tourism resources, respond to possible environmental incidents; strictly implement measures to protect and improve the environment and overcome the consequences of environmental incidents, ensure security and safety for tourists, focus on environmental sanitation, food hygiene and safety, and epidemic prevention hygiene and safety; promote the priority of developing a circular economy, using recycled materials, contributing to the development of green and sustainable tourism.

- Implement reduction and simplification of regulations related to business activities, creating favorable conditions for businesses to operate, serve tourists in staying and experiencing tourism services.

- Implementation time: Annually.

- Host units: Department of Culture, Sports and Tourism, Provincial Police, Provincial Border Guard Command, Department of Transport, Department of Natural Resources and Environment.

- Coordinating units: Departments, branches, sectors, People's Committees of districts and cities, Tourism Association, tourism service enterprises.

- Source of funding: State budget and socialization.

3. Increase investment attraction for tourism development with focus and key points, concentrating on national tourist areas:

3.1. Regarding planning work:

3.1.1. Tasks:

Review, adjust, and supplement all types of tourism development plans, from tourism plans integrated with the province's general plan, to regional and specific plans, and zoning plans must be formed soon, ensuring effectiveness, feasibility, and consistency with other plans; prioritize investment in dynamic areas and areas with potential to develop into national tourist areas; organize and implement specialized programs and projects to promote the development of the night-time economy and the sharing economy in tourism activities.

3.1.2. Implementation solution:

- Focus on developing plans for key tourist areas and spots, specifically: General planning for the construction of Ninh Chu National Tourist Area, Ninh Thuan province until 2040; adjusting the zoning plan of Binh Son - Ninh Chu Beach Tourist Area; adjusting the General planning for the construction of Phan Rang - Thap Cham city; detailed planning for the construction of Dam Ca Na New Urban Area, etc.

- Proactively integrate night-time economic development content into the content

Provincial Planning for the period 2021-2030, with a vision to 2050; in which, it is necessary to project areas, localities, and routes focused on developing the night-time economy, central and satellite areas, and main types of night-time economic services to have a basis for future implementation.

- Planning for night-time economic development areas needs to be linked to infrastructure development (electricity, water, transportation, etc.), ensuring environmental sanitation conditions, limiting the impact of noise pollution, household waste, etc. The content of night-time economic development needs to be closely linked to the province's tourism development plan and service activities, food and beverage, shopping; developing a network of service establishments associated with tourist areas and spots.

- Rural area planning determines types of agricultural land and land areas planned for agricultural purposes combined with tourism activities.

- Implementation time: Annually.

- Presiding units: Department of Construction, Department of Planning and Investment.

- Coordinating units: Department of Natural Resources and Environment, Department of Agriculture and Rural Development, Departments, branches, sectors, People's Committees of districts and cities.

- Source of funding: State budget and socialization.

3.2. Investment in developing infrastructure and facilities for the tourism industry:

3.2.1. On infrastructure development:

3.2.1.1. Tasks:

Allocate appropriate resources from the State budget in conjunction with resources from the private sector in the form of public-private partnerships to invest in developing synchronous, quality infrastructure at locations, Ninh Chu National Tourist Area and potential development areas to form international-class destinations.

3.2.1.2. Implementation solution:

- Focus on investing resources in urban infrastructure of Phan Rang-Thap Cham city towards becoming a tourist city, investing in infrastructure of Ninh Chu National Tourist Area and tourist areas in the coastal strip from Binh Tien - Vinh Hy to Ca Na - Mui Dinh, investing in specialized inland waterway ports in Binh Tien - Vinh Hy, Ninh Chu, Ca Na areas, investing in tourism items of the Ca Na general port project. Upgrading and improving infrastructure and service quality at Thap Cham station and the provincial bus station. Continuing to invest in eco-tourism infrastructure in Nui Chua and Phuoc Binh National Parks to promote tourism potential.

- Strengthen upgrading, linking, expanding traffic connections with important tourist traffic hubs: Cam Ranh Airport; Cam Ranh Port; Phan Thiet Airport project (after completion), traffic connections to tourist areas and spots; develop public transport systems (special bus routes associated with Ninh Thuan tourism image, coastal and intra-provincial tourist bus routes, etc.); effectively implement public investment projects on infrastructure; upgrade traffic infrastructure to ensure vehicles access to key local tourist areas and regions; invest in water supply and drainage works, parking lots, public toilets in key tourist areas, call for investment in the project to restore the Phan Rang - Da Lat cog railway, Thanh Son airport project combined with tourism development.

- Allocate appropriate resources from the State budget to attach a mechanism to attract investment resources from the private sector in the form of public-private partnership (PPP) in investing in transport infrastructure connecting potential tourist areas and spots of the province with national and provincial highways.

- Mobilize resources, attract investment to develop tourism infrastructure, especially investment in planned tourist areas and destinations and suitable connecting infrastructure systems, and specific tourism products; implement measures to improve the investment environment, focusing on attracting investment in developing logistics infrastructure.

- Implementation time: Annually.

- Presiding units: Department of Planning and Investment, Department of Transport.

- Coordinating units: Department of Culture, Sports and Tourism, Department of Construction, Department of Industry and Trade, Departments, branches, People's Committees of districts, cities and related units.

- Source of funding: State budget and socialization.

3.2.2. Regarding the development of tourism infrastructure and technology:

3.2.2.1. Tasks:

- Focus on calling for and attracting investment in developing a system of high-quality, modern, convenient and synchronous tourism infrastructure and techniques to meet the needs of tourists; focusing on developing high-class hotels and resorts; hotel complexes combined with trade centers, conference centers, national and international seminars combined with resorts in coastal areas. Develop tourist accommodation facilities close to nature to serve eco-tourism. Strongly attract foreign investment and encourage businesses with famous hotel brands to invest in Ninh Thuan.

- Allocate appropriate resources from the State budget to invest in renovating, preserving and promoting the value of cultural and historical relics; facilities in traditional craft villages with tourism exploitation value; invest in upgrading cultural institutions to meet tourism development needs.

- Innovate and perfect the information technology infrastructure system, accelerate the digital transformation process in the tourism industry; digitize information about Ninh Thuan tourist destinations.

3.2.2.2. Implementation solution:

- Invest in renovating, preserving and developing facilities in typical craft villages with high tourism exploitation value, in order to combine promoting cultural and historical values, associated with traditional product brands to become important tourism highlights of the province; renovate, upgrade and invest in and develop cultural institutions suitable to tourism development needs (Museums, theaters, cinemas, cultural and artistic centers, cultural villages, community tourism villages, etc.).

- Promote investment attraction, form and connect a number of clusters, poles, and dynamic areas for high-quality, large-scale tourism development, promote and spread the benefits and values of tourism. Prioritize investment resources in technical infrastructure and synchronous, high-quality facilities in national tourist areas and potential development areas to form international-class destinations.

- Focus on investing in building entertainment areas to serve tourists as well as local people, promoting the development of the night-time economy.

- Attracting investment in modernizing accommodation facilities and diversifying tourism services to meet the increasing needs of tourists.

- Implementation period: 2021-2025.

- Implementing units: Department of Planning and Investment, Department of Culture, Sports and Tourism.

- Coordinating units: Departments, branches, People's Committees of districts, cities and related units.

- Source of funding: State budget and socialization.

4. Product development and communication, promotion and tourism promotion:

4.1. Development of tourism products:

4.1.1. Tasks:

Develop and innovate diverse and unique tourism types and services based on potential and competitive advantages, associated with promoting heritage values and national cultural identity such as sea resort tourism, historical and cultural tourism, eco-tourism, agricultural and rural tourism, golf tourism, medical tourism, culinary tourism. Improve competitiveness in terms of price and service quality. Focus on calling on economic sectors, encouraging businesses to develop specific tourism products, new tourism products, and complementary tourism products with unique characteristics of Ninh Thuan and high competitiveness.

4.1.2. Implementation solution:

- Phase 2021 - 2025: Linked with the goal of recovering revenue and tourist numbers; preparing the foundation for development in the next phase. Therefore, this phase focuses on products suitable for the domestic market, nearby markets - which are the products being exploited in Ninh Thuan; pillar products: sea resort tourism; high-tech agricultural tourism, Cham cultural heritage tourism. In addition, focus on diversifying and improving the quality of tourism products and services in the province; strengthening the organization of activities to attract tourists, creating a brand for Ninh Thuan tourism products such as: organizing the Ninh Thuan Grape - Wine Festival, International Kite Surfing Week and Ninh Hai - Ninh Thuan Cultural Tourism events, Ninh Son Fruit Festival, Raglai Cultural Festival in Bac Ai district, ...; Diversify existing products: agricultural tourism, eco-tourism associated with the characteristics of the Sea Turtle Conservation Area of Nui Chua National Park, etc.

- Phase 2025 - 2030: Focus on breakthrough development, creating tourism brands, promoting the distinctive characteristics of Ninh Thuan; developing unique, novel and special tourism products; focusing on pillar products: sea-based resort tourism, discovery tourism with the theme of sand - salt - typical semi-desert climate, agricultural tourism.

- Implementation period: 2021-2025.

- Implementing unit: Department of Culture, Sports and Tourism, People's Committees of districts and cities.

- Coordinating units: Departments, branches, sectors, Tourism Association, tourism service businesses and related units.

- Source of funding: State budget and socialization.

4.2. Developing rural tourism products:

4.2.1. Tasks:

Building and developing rural tourism in the new rural construction, increasing the diversity and uniqueness of tourism types and services based on potential and competitive advantages, associated with rural agricultural development. Improving competitiveness in terms of price and service quality.

4.2.2. Implementation solution:

- Effectively implement the Rural Tourism Development Program in the new rural construction period 2021 - 2025 approved by the Prime Minister in Decision No. 922/QD-TTg dated August 2, 2022.

- Promote the development of tourism products related to agriculture, tourism services associated with rural landscapes, community culture, increase experiences, maximize tourism in agricultural areas, associated with rural areas and farmers, promote occupations, craft villages, and rural services.

- Promote connections and support rural communities in agricultural and rural tourism through travel businesses; form "satellite destinations" with major tourism centers to spread rural destinations, especially to international tourists.

- Implementation time: Annually.

- Host unit: Department of Agriculture and Rural Development.

- Coordinating units: Department of Culture, Sports and Tourism, Departments, branches, sectors, People's Committees of districts and cities.

- Source of funding: State budget and socialization.

4.3. Developing tourist market:

4.3.1. Tasks:

Continue to expand and diversify markets with the potential for rapid growth, large customer sources, high spending and long-term stays; focusing on exploiting and expanding domestic and international markets, specifically:

- Phase 2021 - 2023: Focus on the domestic market, restore the number of visitors and revenue. Target markets are: Ho Chi Minh City and the Southeast, Hanoi and the Central Highlands.

- Phase 2023 - 2025: Continue to develop the domestic market, restore traditional international markets - Russian and Eastern European markets.

- Phase 2025 - 2030: Target high-end customers of existing markets, develop new markets with new tourism products and improved quality products of Ninh Thuan.

4.3.2. Implementation solution:

Continue to expand and diversify the market capable of rapid growth, large sources of guests, high spending levels and long -term accommodation; Research and determine the segment of domestic and international tourist markets of Ninh Thuan in each specific stage, suitable for marine tourism and sea sports products, eco -tourism associated with the unique values of Nui Chua National Park, Discovering tourism associated with new culture and new entertainment activities, resort tourism - Nursing of the Sea, Song Thuan, Cultiology, Agriculture, Culture, Culture, Culture, Sand, Culture, Sand, Culture, Culture, Silk, Song Thuan.

- Implementation time: annually.

- Presiding unit: Department of Culture, Sports and Tourism.

- Coordinating units: Departments, departments, branches, People's Committees of districts, cities, tourism associations, tourism services enterprises.

- Implementation capital: State budget and socialization.

4.4. Travel brand development:

4.4.1. Task:

Developing Ninh Thuan tourism brand associated with history, tradition, national cultural identity and marine resources; Building Ninh Thuan is really a safe, attractive, human, hospitable, convenient destination, "satisfying tourists, warmly the host"; building, forming and developing Ninh Thuan tourism brand on par with the potential and advantages of the province on the basis of building and developing brands of tourist resorts and tourist destinations in localities and tourism products.

4.4.2. Implementation solution:

Building and maintaining brands, new tourism images of the provincial level and the theme of tourism for districts, bringing a new and more unique and unique color for Ninh Thuan tourism, specifically:

a) Provincial Tourism Brand: Ninh Thuan - Land converges different values; Ninh Thuan is mysterious and perfect; Ninh Thuan diverse colors; Ninh Thuan - Mysterious time.

- Implementation time: annually.

- Presiding unit: Department of Culture, Sports and Tourism.

- Coordinating units: Departments, departments, branches, People's Committees of districts, cities, tourism associations, tourism services enterprises.

- Implementation capital: State budget and socialization.

b) Travel brands of districts and cities:

- Ninh Hai district: Thien Duong Bay, Ninh Hai - 360º passionate.

- Bac Ai district: Chapi dream.

- Ninh Son district: Source of sunshine.

- Ninh Phuoc district: Legend of Cham culture.

- Thuan Nam district: Kingdom of Salt and Sand).

- Thuan Bac district: Wind sings.

- Phan Rang - Thap Cham city: Sea heart.

- Implementation time: annually.

- Presiding unit: People's Committees of districts and cities.

- Coordinating unit: Tourism Association, travel services enterprises.

- Implementation capital: State budget and socialization.

4.5. Promote and improve the quality of tourism promotion promotion activities:

4.5.1. Task:

Innovating, diversifying and improving the quality of tourism promotion and promotion activities; In which, focusing on innovation in form and content, promoting the application of digital technology in promotion and tourism promotion activities to ensure professionalism and efficiency; Reasonable use to promote the effectiveness of propaganda of the mass media system and social networking site.

4.5.2. Implementation solution:

- Coordinate with departments, branches, localities and relevant units to organize international events on culture, sports, conferences, seminars, strengthen the promotion of culture and images of people and Ninh Thuan land associated with domestic and regional international and regional activities.

- Effectively deploy the propaganda and promotion of tourism and improve the quality of external information products; Diversify the form of transmission so that information is closer to the foreign public.

- Develop a short -term and long -term promotion and promotion plan; Regularly update and supplement the plan to suit the market needs and actual development of local tourism products.

- Investigation and evaluation (regular and periodic) market and feedback from tourists and partners as well as evaluating the effectiveness of activities, promotion programs and promotion programs to make appropriate adjustments and supplements.

- Combining public - private in promotion and promotion activities with the trend of participation and increasing contributions of the Tourism Association, tourism services enterprises in the province.

- Focus on building promotion programs on the means: Facebook, Zalo, Twitter, Instagram, TV .... Building the image of Ninh Thuan Tourism Ambassador; Organize search contests - beautiful Ninh Thuan to promote Ninh Thuan tourism.

- Coordinate with inter -regional and inter -provincial cultural and tourism events: South Central Coastal Tourism Journey, Phan Rang - Da Lat - Nha Trang - Phan Thiet tourism quadrilateral;

- Integrating promotion of brands and images of Ninh Thuan tourism in domestic and foreign trade promotion programs, associating trade promotion with tourism promotion; Integrating brand promotion and image of Ninh Thuan tourism in the development of commercial infrastructure for tourism.

- Implementation time: annually.

- Implementing unit: Department of Culture, Sports and Tourism.

- Coordination unit: Department of Industry and Trade, Department of Information and Communications, Departments, departments, branches, People's Committees of districts, cities, tourism associations and tourism services enterprises.

- Implementation capital: State budget and socialization.

4.6. Promote linking activities, tourism development cooperation:

4.6.1. Task:

Strengthen bilateral cooperation and cooperation activities and tourism; In which, priority in cooperation and cooperation with neighboring provinces forms a regional tourism point to develop specific tourism products, promote tourism promotion, exchange experiences, attract investment, exploit tourism markets and train tourism human resources.

4.6.2. Implementation solution:

- Proactively and actively participate in effective cooperation, local and inter -regional links promoting tourism development. Create favorable conditions for tourism businesses to build and develop new products.

- Maintain tourism cooperation in 9 central coastal provinces; 6 South Central provinces with the Central Highlands, Southeast, Hanoi and Ho Chi Minh City in promoting and promoting products: events, tourism fairs, festivals, ... focusing on target markets and new markets (Southeast and Central Highlands).

- East -West link: Link with the tourist center of the Central Highlands - Da Lat through links of road traffic and restoration of Phan Rang - Trai Mat Railway Railway in the future.

- Strengthen links and cooperation with provinces and cities to tourism focal points and famous tourism areas in international tourism promotion conferences such as Hanoi, Ho Chi Minh City, Da Nang, Khanh Hoa, Binh Thuan, ...

- Implementation time: annually.

- Presiding unit: Department of Culture, Sports and Tourism.

- Coordination unit: Departments, departments, branches, People's Committees of districts and cities.

- Implementation capital: State budget and socialization.

5. Support tourism business

5.1. Task:

Continuing to research and implement policies to stimulate demand, package to support businesses, tourism business households access capital sources, stimulating packages, and submit to competent authorities for consideration and promulgation in accordance with the new situation. Simplifying administrative processes and procedures to create favorable tourism.

5.2. Implementation solution:

- Research and supplement the group of "tourist accommodation establishments" to apply electricity retail price equal to electricity retail price for customers.

- Deploying the development of competitiveness system, deeply participating in the global tourism supply chain; Diversify tourism business models in accordance with trends and development requirements.

- Coordinate with departments, branches and localities to study demand stimulus policies, business support packages, tourism business households access capital sources, stimulating packages, submission to competent authorities for consideration and promulgation in accordance with the new situation.

- Research and propose credit preferential support packages, facilitating tourism businesses to access preferential loans.

- Support and create favorable conditions for airlines to expand exploitation, best serve tourism development needs, improve competitiveness with international airlines.

- The Tourism Association promotes the core role, guides and supports businesses to develop and competition for healthy, legitimate enrichment, compliance with the laws and guidelines and policies of the Party and the State. Discovering, summarizing opinions and proposals and petitions to competent and local authorities to solve difficulties and problems of tourism enterprises.

- Implementation time: annually.

- Implementing unit: Department of Culture, Sports and Tourism, Department of Industry and Trade, Department of Finance, Department of Transport, Tourism Association.

- Coordinating units: Departments, departments, branches, People's Committees of districts, cities and tourism services enterprises.

- Implementation capital: State budget and socialization.

6. Improve the quality of training and retraining human resources:

6.1. Task:

Developing tourism human resources according to a reasonable structure, ensuring quantity, quality, balance of industry structure and training level, meeting competitive and integration requirements; have policies to encourage the development of human resources and comprehensive labor market, improve the quality of tourism human resources both in terms of state management, corporate governance and tourism skills; focus on training senior management human resources and skilled labor; Encourage the formation of a team of volunteers to guide and support tourists.

6.2. Implementation solution:

- Developing tourism human resources towards sufficient quantity, balancing industry structure, ensuring quality, meeting market needs and in accordance with product development orientations, organizing space.

- Perform standardization of tourism human resources, diverse forms of training. Focus on training and improving tourism skills and tourism management capacity, eligible to participate in global tourism supply chains. Strengthen cooperation between businesses and training schools in tourism human resource training.

- Continue to research and integrate policies: Social security, vocational training to improve the quality of tourism human resources, attract human resources for the locality in the program and project that the industry is implementing; Support community tourism development. Strengthen propaganda and guide people and communities in tourist areas to raise the sense of responsibility and attitude of civilized behavior. Organize training and retraining knowledge for the community to participate in tourism.

- Enhance improving vocational skills and supplementing the formation of conversion skills, new skills, flexible adaptation to the change of the employment world for tourism human resources.

- Continue to support the capacity of tourism vocational training institutions; Implementing the program and scheme to improve tourism labor skills skills. Developing tourist staff and training staff; Creating conditions for social sectors to participate in the development of tourism human resources, especially attracting entrepreneurs, artisans and higher vocational workers to participate in training. Encourage businesses to participate in training human resources and training at tourism enterprises. Promote international cooperation on tourism human resource training.

- Priority to update the standard output of tourism industry training industries and professions according to international standards; Promote support for vocational education institutions to develop diverse training programs, solve tourism human resources in the short and long -term.

- Closely monitor the situation of labor relations, labor fluctuations in enterprises, survey the need to recruit labor at enterprises to promptly connect labor supply in enterprises. Coordinate with relevant agencies to propagate, disseminate and educate labor law for workers and foreign workers in all types of enterprises. Supporting the implementation of work permits to foreign workers in order to ensure both domestic benefits and working environment, attracting foreigners to Vietnam.

- Integrating tourism development projects and projects in the national target program on sustainable poverty reduction.

- Deploying and promulgating the standard of training programs in the field of tourism and hotels of higher education levels to ensure the output standards meet the requirements of integration in the region and the world; developing tourism lecturers; Training and improving the quality of tourism human resources to meet international standards and standards.

- Improve management capacity, well implement business culture. Well implement the regimes and policies for workers, pay attention to building a safe, friendly, harmonious and sustainable working environment; Staff open, happy, polite, hospitable.

- Implementation time: annually.

- Presiding unit: Department of Labor - Invalids and Social Affairs.

- Coordinating unit: Department of Culture, Sports and Tourism, Department of Education and Training, Departments, Committees, branches, People's Committees of districts, cities, tourism associations and tourism services enterprises.

- Implementation capital: State budget and socialization.

7. Accelerating digital conversion, promoting entrepreneurship, innovation in the field of tourism:

7.1. Task:

Accelerate the change of numbers for tourism industry activities; In which, focusing on the application of digital conversion in smart tourism activities, promotion, tourism promotion, tourist management; Statistics and build a database system of tourism industry, connecting to the national database system. Apply digital technology to connect to support and increase the experience for tourists; Maximum use of electronic transactions in tourism activities.

7.2. Implementation solution:

- Developing smart tourism ecosystems; apply digital technology to connect to support and increase experiences for tourists; expand the capacity to provide services combined with real channel and digital channel; Maximum use of electronic transactions in tourism activities.

- Application of digital technology, green and clean technology in tourism business.

- Widely apply technology in travel services towards reducing cash payment, guiding and encouraging tourists to use electronic payment forms on smart devices.

- Application of information technology to complete the tourism statistical system; Building tourism database system, connecting to the national database system.

- Coordinate with the Provincial Police to implement the Project on Development of data applications on population, identification and electronic authentication for national numbers change in the period of 2022 - 2025, vision to 2030 (approved by the Prime Minister in Decision 06/QD -TTg dated January 6, 2022) to build large databases on tourism, including priority to integrate databases for citizen databases, to manage and create conditions for citizen identity, to manage the conditions of citizen identity, to manage the conditions Tourists.

- Building smart tourism ecosystems; Coordinate to support the business of tourism services, enhance tourist experience, connect the national travel database system on national tourism websites, national tourism applications "Vietnam Travel - Vietnam Travel", Vietnamese cards - Smart travel cards to serve tourists and "management and tourism business platform".

- Effectively implement the national digital conversion program under the Decision No. 749/QD-TTg dated June 3, 2020 of the Prime Minister; Developing the national tourism database system, digital platforms connecting the tourism information system with relevant industries to serve the policy planning and administration, state management and serving businesses, domestic and international tourists.

- The Tourism Association and businesses promote close and effective cooperation among tourism businesses and large corporations on telecommunications and information technology in accordance with the market mechanism in the spirit of harmonious benefits and shared risks.

- Implementation time: annually.

- Presiding unit: Department of Culture, Sports and Tourism, Department of Information and Communications, Tourism Association, tourism services enterprises.

- Implementing units: Departments, departments, branches, People's Committees of districts, cities and related units.

- Implementation capital: State budget and socialization.

III. Implementation organization:

1. Department of Culture, Sports and Tourism:

- Assume the prime responsibility for, focus on implementing the tasks assigned in this plan; urge, inspect and supervise the implementation; Summary, report.

- Coordinate with the Tourism Association to implement solutions to improve the quality of service to attract tourists in the province. Create conditions to promote the role and responsibility of the Tourism Association in protecting the rights of businesses, ensuring healthy competition, supporting associated enterprises, developing and coordinating to organize promotion and tourism promotion activities.

- Organize the implementation of measures to manage monuments associated with conservation and promotion of heritage value with tourism development; Promoting the values of folk traditional art, Ninh Thuan folk songs for tourism development.

- Coordinate with the Department of Agriculture and Rural Development and related localities to effectively implement the rural tourism development program in the construction of new rural areas in the period of 2021 - 2025.

2. Department of Planning and Investment:

- Assume the prime responsibility for, focus on implementing the tasks assigned in this plan; assume the prime responsibility for, and coordinate with departments, branches, localities and relevant units focusing on resolving and completely handling problems of investment projects in tourism; Reviewing the investment situation, terminating operations for investors operating not in accordance with the initial goals of the project, ineffective operation, loss of tourism potential, or adversely affecting the tourism image of the province. There is a plan to promote investment calling for attracting corporations and strategic investors at home and abroad to invest in tourism development.

- Coordinate with the Department of Culture, Sports and Tourism to restructure tourism activities in accordance with the potential and advantages of Ninh Thuan, meeting the global trend and adapting to the fluctuations of the world economy.

- Assume the prime responsibility for, and coordinate with relevant departments and branches to study and propose solutions to promote public -private cooperation, mobilize domestic and international social resources to invest in developing material infrastructure, tourist infrastructure, improving the competitiveness of logistics and human resources.

- Assume the prime responsibility for monitoring the integration of contents of night economic development into the provincial planning; 5-year and annual socio-economic development plan of the province; Develop a project of provincial economic development in the period to 2025, with a vision to 2030, ensuring consistent with the province's advantages and practical conditions.

3. Provincial police:

- Assume the prime responsibility for, and coordinate with relevant departments, branches and localities to implement the state management of security and order in the field of tourism; strengthen the management of entry, exit, transit, residence and activities of foreigners in the locality and local people abroad to tourism; Managing business lines with security and order operations in the field of tourism; coordinate with People's Committees of districts and cities to ensure security and safety for tourists to visit, research and relax in the province; formulating and implementing plans and plans to ensure security and order of large and national tourist events and events in the locality; take measures to manage and ensure national security, social order and safety.

- Assume the prime responsibility for, and coordinate with departments, branches, branches and localities to effectively implement Directive No. 10/CT-TTg dated March 31, 2021 of the Prime Minister on the protection of national security, ensuring social order and safety in the field of tourism in the new situation, ensuring the security environment, safety and convenience to attract international tourists to Vietnam.

- Proactively advise and perfect the system of related policies and laws in the field of tourism; create favorable conditions for entry, exit and travel for international tourists in the direction of both creating airy and convenient to attract investment and foreign visitors to Ninh Thuan, while associated with national security protection, ensuring social order and safety.

4. Provincial Military Command:

Coordinate with relevant industries to ensure security and social order and safety in the marine border areas, key areas of national defense and security related to tourism activities; coordinate management and firmly grasp the activities of foreign organizations and individuals related to national defense and security factors participating in tourism activities in the area; Participate in evaluating suggestions for projects, schemes and tourism development plannings related to national defense and security factors.

5. Provincial Border Guard Command:

Responsible for identifying areas, corridors and locations for defense tasks to pay attention to tourism planning and development; Ensuring social order and safety in the marine border areas in areas within the management and key and crucial areas of defense related to tourism activities; coordinate with the provincial Police to effectively implement the task of protecting social order and safety, fighting against crime; Coordinate to develop plans and plans to ensure security and handle complicated cases of security and order in areas, tourist destinations, major events of the tourism industry as prescribed; Coordinate the prevention and control of epidemics and search and rescue as prescribed.

6. Department of Transport:

- Assume the prime responsibility for, focus on implementing the tasks assigned in this plan; effectively implementing public investment projects on infrastructure; upgrading transport infrastructure to ensure vehicles access to local tourist resorts and tourist areas; guide and encourage transportation businesses to increase investment in standard vehicles and high -quality buses to serve tourists in the province, encourage investment in restoring Phan Rang - Da Lat serrated railway, Thanh Son airport project.

- Assume the prime responsibility for, and coordinate with relevant departments, branches and localities to propose and implement solutions to improve the quality of transport services, upgrade road and inland waterway transport infrastructure in order to support and create tourism development, ensure national defense and security in the new situation, create favorable conditions for tourists to access points and tourist areas.

7. Department of Construction:

Assume the prime responsibility for, focus on implementing the tasks assigned in this plan; assume the prime responsibility for, and coordinate with relevant departments, agencies and localities to continue reviewing and completing tourism plannings, tourist urban areas, rational adjustment of stops and parking lots; formulating, appraising, approving, managing planning, construction activities, business and management of tourism projects and works.

8. Department of Natural Resources and Environment:

- Assume the prime responsibility for, and coordinate with relevant departments, branches and localities to study and implement land policies and laws, especially the granting of land use right certificates and housing related to tourism; strengthen management and change of land use purpose for investment projects in the field of tourism; prioritize resources for the protection of natural resources and environment; Promote the inspection, examination, supervision and handling of acts of environmental pollution in tourism service business activities.

- Assume the prime responsibility for, and coordinate with the Department of Agriculture and Rural Development to identify agricultural land and land areas planned for agricultural purposes in combination with tourism activities.

9. Department of Agriculture and Rural Development:

- Assume the prime responsibility for, and develop the implementation plans according to the assigned fields to deploy and supervise the organization of the tasks assigned in this plan to accelerate the restoration and development of tourism effectively and sustainably; Guide and encourage people to participate in the development of community tourism, agricultural, rural tourism, high -tech agriculture associated with tourism development, developing specific products of OCOP promotion and tourism promotion.

- Assume the prime responsibility for, and coordinate with departments, branches and localities to effectively implement the rural tourism development program in new rural construction in the period of 2021 - 2025; Promoting the development of tourism products related to agriculture and tourism services associated with rural landscapes, community culture, increasing experience, maximizing tourism in agricultural areas, associated with rural areas and farmers, promoting industries, trade villages and rural services.

- Promote connection and support rural community to do agricultural and rural tourism through travel businesses; Forming "satellite destinations" with large tourist centers to spread destinations in rural areas, especially for international tourists.

10. Department of Information and Communications:

- Assume the prime responsibility for, focus on implementing the tasks assigned in this plan; Directing and guiding the local press agencies to promote propaganda and dissemination of the Party's guidelines and policies, the State's policies and laws in the field of tourism in many forms to create excitement and social consensus.

- Coordinate with the Department of Culture, Sports and Tourism to build and effectively implement the digital conversion program, smart travel software (Ninh Thuan tourism app); Developing the national tourism database system, digital platforms connecting the tourism information system with relevant industries in service of policy making and operating, state management and serving domestic and international tourists; Promote communication and promotion of tourism, build promotional communication programs, media campaigns in a new way.

11. Department of Industry and Trade:

- Assume the prime responsibility for, focus on implementing the tasks assigned in this plan; integrate trade promotion activities with tourism promotion to promote tourism in Ninh Thuan province; Coordinate to implement activities to support e -commerce development for tourism businesses.

- Assume the prime responsibility for, and coordinate with departments, branches and People's Committees of districts and cities to advise on the implementation of trade and services policies issued by the Ministry of Industry and Trade in the province to ensure appropriate to promote night economic development in accordance with the law.

- Coordinate with inspection and examination of e -commerce activities of traders, organizations and individuals in the field of tourism; Organizing propaganda and dissemination of legal education on e -commerce; Methods of tricks and fraudulent acts in e -commerce; Receive and promptly settle recommendations, complaints and denunciations of acts of taking advantage of e -commerce activities to violate the law.

12. Department of Labor - Invalids and Social Affairs:

- Assume the prime responsibility for, focus on implementing the tasks assigned in this plan; Implement standardization of tourism human resources, diverse forms of training; effectively implementing policies on labor, employment, inspection and labor examination to ensure the environment and working conditions for workers working in the tourism industry.

- Continue to research and advise policies on social security; policies on vocational training, improving the quality of tourism human resources; Implementing the program and scheme to improve tourism labor skills skills; promote international cooperation on tourism human resource training.

- Promote support for vocational training institutions to develop a variety of training programs, solve tourism human resources needs in the short and long term; Integrating tourism development projects and projects in the national target program on sustainable poverty reduction.

13. Department of Education and Training:

Assume the prime responsibility for, and coordinate with relevant departments, branches and units to review, adjust and supplement training codes according to regulations to meet the needs of tourism human resources; Implementing the training program in the field of tourism and hotel all levels of education to ensure the output standard to meet the requirements of integration in the region and the world; developing tourism lecturers; Coordinate training and improving the quality of tourism human resources to meet international standards and standards.

14. Department of Finance:

- Based on the state budget expenditure estimates decided by the provincial People's Council, the provincial People's Committee; advise and support funds in accordance with the regimes, standards, spending norms from the state budget, including: non -business capital: Central Government supplemented, capital target program and provincial budget capital; Funds for funding, socialization mobilization and other legal funding sources in accordance with the law for units and localities to implement policies to encourage tourism development have been decided by competent authorities in accordance with the actual situation in the province and in the ability to balance the local budget.

- Researching tax incentive policies and measures for night economic activities and measures and measures to create sources for costs related to night economic management after the Ministry of Finance proposes policies and guiding the implementation of policies.

15. Provincial Tax Department:

Assume the prime responsibility for, and implement policies and measures of the Central Government to promulgate tax incentives for night economic activities.

16. State Bank of the province:

Guide and deploy credit preferential support packages, facilitating tourism businesses to access preferential loans.

17. Department of Health:

Assume the prime responsibility for, and coordinate with departments, branches and People's Committees of districts and cities, guiding catering services to comply with regulations on hygiene and food safety, resolutely handling business establishments violating food hygiene and safety; deploying and guiding the implementation of processes on disease control and prevention according to regulations, especially new epidemics, contributing to the provincial socio -economic development.

18. People's Committees of districts and cities:

- Assume the prime responsibility for, focus on implementing the tasks assigned in this plan; proactively research and build a model of night economic development in accordance with local advantages and conditions; At the same time, developing new types of services and tourism products, especially products with cultural identity, associated with the strengths of the locality, creating a highlight to attract tourists.

- Planning and arranging rational development of tourism potential of each locality; closely coordinate with the tourism industry to ensure the development of tourism in the right direction and sustainably; take the main responsibility in preserving the tourism environment at tourist attractions; rectify and rearrange service business activities in the direction of civilized and orderly at tourist destinations, beaches, entertainment spots, public areas, environmental sanitation, propaganda and dissemination of content to raise awareness and behave civilized tourism.

- Allocation of resources (human resources, budget) suitable for management, inspection and supervision of security and social order and safety, health, environment, ... in the tourism development area.

19. Provincial Radio and Television, Ninh Thuan Newspaper:

Building thematic to propagate and widely disseminate information about the plan to the people, create high consensus in the implementation organization; Open categories on propaganda promoting the image of Ninh Thuan tourism and timely reporting activities related to the tourism field of organizations, units and businesses in the province.

20. Tourism Association, Tourism Service Enterprises:

- Assume the prime responsibility for, and focus on implementing the tasks assigned in this plan, ensuring practical and effective; Coordinate businesses to promote dynamism, creativity and motivation of businesses in tourism recovery and development; Supporting businesses to promote connections, help businesses overcome difficulties, proactively adapt, recover quickly and develop sustainably. Innovating business models, restructuring enterprises associated with digital transformation, innovation and creativity; building tourism ecosystems, new tourism models; improve competitiveness; expand the market.

- Promoting the core role, guiding and supporting businesses to develop and competition healthy, legitimate enrichment, compliance with the laws and guidelines and policies of the Party and the State. Discovering, summarizing opinions and proposals and petitions to competent and local authorities to solve difficulties and problems of tourism enterprises.

- Continue to invest and develop tourism human resources to meet the requirements; diversify forms of training; Vocational education in the tourism industry through public -private partnership (PPP), in order to encourage businesses to participate in training human resources for tourism. Promote close and effective cooperation between tourism businesses and large corporations on telecommunications and information technology in accordance with the market mechanism in the spirit of harmonious benefits and shared risks.

- Develop tourism programs to explore new lands with specific tourism products, introduced to visitors; Linking and cooperating with tourism businesses, services inside and outside the province, coordinating major travel companies in Ho Chi Minh City, Hanoi, Da Nang, Khanh Hoa, Lam Dong, Can Tho, ... promoting new products, attracting customers to Ninh Thuan.

Heads of departments, agencies and presidents of People's Committees of districts, cities and relevant agencies and units shall base themselves on the tasks assigned in this plan to implement seriously and effectively; Every 6 months, report to the provincial People's Committee (via the Department of Culture, Sports and General Tourism). In the course of implementation, if there is a problem, it is necessary to amend and supplement to suit the actual situation, the departments, agencies, the People's Committees of districts and cities promptly send a written sent to the Department of Culture, Sports and Tourism to summarize and report to the provincial People's Committee for consideration and direction.

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