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In Southeast Asia, Vietnam has a rapidly growing app economy . Specifically, users in countries like the Philippines, Indonesia and Singapore spend an average of more than 5 hours per day on apps, and in Vietnam, this figure is about 4 hours/day.
Data from a new report published by the survey system Data.ai shows that users are spending a lot of time on mobile applications. Android mobile users alone spent more than 4,000 billion hours using apps in 2022 and in Vietnam it was about 83 billion hours. The increase in demand has been driving the number of app downloads in many countries, including Vietnam.
According to Data.ai, Vietnam has become the second country in Southeast Asia in terms of app downloads with 3.5 billion app downloads in 2022 and Vietnamese people also spend more than 900 USD (about 21 million VND) per minute to spend on this type of service. This trend has promoted strong growth of some types of applications related to mobile banking, e-wallets and digital payments. The habit of using apps also contributes to creating opportunities for the development of digital technology businesses...
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