Vinamilk affirms its position in mixing at the international arena Asia Latte Art Battle

Recently, Vinamilk had the opportunity to accompany the Asia Latte Art Battle competition taking place from May 9 to 11 within the framework of the international exhibition Café Show 2024 at SECC (Ho Chi Minh City).

Candidates perform the bartending and Latte Art drawing competition.

Vinamilk becomes a powerful assistant to support baristas at the competition

This year's Asia Latte Art Battle (ALAB) competition not only attracts domestic contestants, but is also open to international barista contestants from Switzerland, Hong Kong, Korea... Coming to the competition, baristas will have the opportunity to show their talent and creativity through 2 rounds: Latte Art drawing competition and creative drink competition.

Ms. Kim Bui, representative of the program's organizing committee, shared: "In mixing, besides requiring the barista's ingenuity, the ingredients are the factor that breathes life into the drinks. The companionship of Vinamilk's quality products at the competition will help baristas further sublimate their creativity."

Vinamilk affirms its position in mixing at the international arena Asia Latte Art Battle

The Latte Art drawing round requires the skill and technique of the Latte Artist to turn ordinary cups of coffee into exquisite works of art, evoking magic and attraction. In making and shaping coffee, baristas will carefully choose fresh milk ingredients that are both fatty and fragrant to enhance the aroma of coffee, while keeping the milk foam long-lasting and smooth to create beautiful shapes. Therefore, in this round, the presence of the powerful assistant Vinamilk Green Farm Pasteurized Fresh Milk with unique dual vacuum technology to reduce 50% of free oxygen radicals, helping to lock in freshness and preserve the floral aroma in the milk will help the latte cup have a blend of milk and coffee, creating a creamy base when mixed.

The new feature of this year's competition is the creative drink round, because the barista's creativity does not stop at creating images on coffee, but is also shown in combining ingredients to create unique drinks. In this round, contestants will be drawn to choose any ingredient and then create a recipe based on that ingredient. The ingredients range from 9-nut milk with a light, fatty flavor from the combined nuts, to Southern Star Condensed Milk - the top choice of baristas - with a thick, sweet milk, mixed with coffee to help honor the flavor of coffee. In addition, there is Probi live yogurt drink containing probiotics that are good for digestion and resistance - many delicious flavors combined with soda and fruit to create cool, healthy drinks for the summer.

Vinamilk affirms its position in mixing at the international arena Asia Latte Art Battle

The judges judged the "works" created after the Exchange round with baristas at the program.

Ms. Do Ngoc Chi Mai, Head of Marketing Department of Vinamilk, said: “With the development of FnB and food service industry, Vinamilk wants to accompany and approach young people who are passionate about coffee and drinks, baristas or coffee businesses through introducing quality products chosen by top international and domestic baristas”.

Vinamilk products received love from attendees at the Café Show exhibition.

Not only is Vinamilk a sponsor of the ALAB 2024 competition, it also brings exciting activities, attracting the attention and participation of consumers at the Cafe Show exhibition.

Here, participants will take turns exploring each stage of the journey at Vinamilk's booth, the first is the ORIGINAL TASTE stage - where everyone will enjoy the original, pure product flavors from the brands. Next is stage 2 "CHECK-IN TO TAKE PHOTOS", where each participant will fully explore Vinamilk's areas and capture the moment.

Finally, the EMOTIONAL TASTE stage - where users can experience creative drinks mixed with emotional art. For example, the light and creamy Matcha Latte from 9-nut milk, the delicious iced milk coffee from Ngoi Sao Phuong Nam, the sweet Coffee Chocolate Creamy from Ong Tho condensed milk with chocolate flavor, the refreshing Fresh Keo Li from Probi and the smooth Green Farm Latte.

Vinamilk affirms its position in mixing at the international arena Asia Latte Art Battle

Vinamilk's booth is designed youthfully and modernly.

Vinamilk affirms its position in mixing at the international arena Asia Latte Art Battle

Visitors can also enjoy drinks with unique flavors, selected and served on-site by top baristas.

Ngoc Anh, an event attendee, excitedly shared: “This year, Vinamilk's booth has many interesting activities. What impressed me most was the combination of Vinamilk ingredients to create drinks that are both familiar and unique.”

It can be said that Vinamilk has affirmed its position in the beverage industry by scoring points in the hearts of both consumers and baristas thanks to the delicious taste and quality of its products.

“In terms of appearance, we want to aim for a youthful, bold, energetic brand style, suitable for new consumers, the Gen Z generation. However, despite the innovation of a modern lifestyle, targeting Gen Z consumers, Vinamilk affirms that it still accompanies loyal consumers. Vinamilk's core values are always unchanged. That is the mission "Born to care" - Vinamilk was born to "care" for consumers of many generations, with high-quality nutritional products", Ms. Chi Mai shared.

Vinamilk is currently in the process of repositioning its brand. Products are being given new “looks” and will continue to be launched this year, along with further improvements in product quality.

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