Bustling commercial atmosphere at the 2025 Fall Fair

The exhibition areas at VEC were packed with visitors on the second day of the Autumn Fair *. Photo: PL*

From early morning, the exhibition areas at VEC were packed with visitors. The Legas booth – a high-end leather goods brand owned by businesswoman Pham Thi Mai – attracted a large number of visitors. Legas, in collaboration with Hoa.vn, offers handcrafted products that exude the modern style of "Vietnamese goods of international quality."

The leather goods stall attracted a large number of visitors and shoppers. *Photo: PL*

“I have participated in many international trade fairs and have always wished that Vietnam had a platform of this scale. The Autumn Fair 2025 is truly a golden opportunity for Vietnamese businesses to assert their position and reach consumers in the capital,” Ms. Mai shared.

Ms. Pham Thi Mai – founder of the Legas leather goods brand. *Photo: PL*

In just the first two days, Legas sold over 700 products, forcing the company to restock overnight. "Customers were surprised to learn that this is a made-in-Vietnam product," Ms. Mai added.

Besides Legas, Vinamilk 's area was also one of the most popular attractions. The booth was designed in a modern style, offering a comprehensive experience, from the new product showcase and milk tasting counter to the "check-in space for the Vietnamese nutritional journey".

Mr. Dang Viet Vinh ( Hanoi ) shared: “I am a regular customer of Vinamilk, but only at the trade fair did I truly see the scale of this Vietnamese brand reaching international levels.”

Next to it, the WinMart booth, a "mini-supermarket" in the heart of the fair, offered hundreds of essential consumer products – from clean agricultural products and processed foods to household goods, cosmetics, and fast-moving consumer goods.

The Winmart booth was bustling with shoppers at the first Autumn Fair - 2025. Photo: PL

A representative from WinMart stated that in just the first two days, the number of customers doubled compared to expectations, with the majority coming to experience and learn about the new products. Most encouragingly, consumers not only purchased goods but also clearly demonstrated the spirit of "Vietnamese people prioritizing Vietnamese products."

More than just a display space, the 2025 Autumn Fair is also a major trade forum. According to the Organizing Committee, in just the first two days, more than 40 memoranda of understanding and cooperation agreements were signed, with dozens of businesses exceeding sales expectations.

Ms. Dinh Thi Phuong, Director of Bac Ha Medicinal Herbs Joint Stock Company ( Thai Nguyen ), said: “We received a free booth and had the opportunity to connect with many domestic and international partners. This is a practical promotional activity that helps businesses in the highlands expand their markets, connect with the market, and promote Vietnamese medicinal herbs.”

The 2025 Autumn Fair, featuring over 3,000 booths and showcasing tens of thousands of products, is expected to become an annual national-level trade promotion event, contributing to the promotion of Vietnamese goods, stimulating domestic consumption, and expanding export markets.

Source: https://hanoimoi.vn/khong-khi-giao-thuong-soi-dong-tai-hoi-cho-mua-thu-2025-721135.html