Bustling commercial atmosphere at the 2025 Fall Fair

The exhibition areas at VEC were packed with visitors on the second day of the Autumn Fair. *Photo: PL*

From early morning, the exhibition areas at VEC were packed with visitors. The Legas booth – a high-end leather brand of businesswoman Pham Thi Mai – attracted a large number of visitors. The Legas brand, in collaboration with Hoa.vn, offers hand-sewn products, exuding the modern style of “Vietnamese goods of international quality”.

Leather stall attracts many visitors and shoppers. *Photo: PL*

“I have participated in many international fairs and always wished Vietnam had a playground of this scale. The 2025 Autumn Fair is truly a golden opportunity for Vietnamese businesses to affirm their position and reach consumers in the capital,” Ms. Mai shared.

Ms. Pham Thi Mai - founder of the leather brand Legas. *Photo: PL*

In just the first two days, Legas sold more than 700 products, forcing the business to restock overnight. “Customers were surprised to learn that this was a made-in-Vietnam product,” Ms. Mai added.

Not only Legas, Vinamilk 's area is one of the most popular attractions. The booth is modernly designed, providing a comprehensive experience, from the new product introduction area, milk tasting counter, to the "check-in Vietnam nutrition journey" space.

Mr. Dang Viet Vinh ( Hanoi ) shared: "I am a regular customer of Vinamilk, but only at the fair did I clearly see the scale of the Vietnamese brand reaching the international level."

Next to it, the WinMart booth is a “miniature supermarket” in the heart of the fair, with hundreds of essential consumer products – from clean agricultural products, processed foods to household appliances, cosmetics and fast-moving consumer goods.

Winmart booth was crowded with customers at the first Autumn Fair - 2025. Photo: PL

WinMart representative said that in just the first two days, the number of customers coming to shop doubled compared to the expectation, in which most of the customers came to experience and learn about new products. The happiest thing is that consumers not only buy products, but also clearly show the spirit of "Vietnamese people prioritize using Vietnamese products".

Not only an exhibition space, the 2025 Autumn Fair is also a large trade forum. According to the Organizing Committee, in just the first 2 days, more than 40 memorandums of understanding and cooperation agreements were signed, with dozens of businesses achieving sales exceeding expectations.

Ms. Dinh Thi Phuong, Director of Bac Ha Pharmaceutical Joint Stock Company ( Thai Nguyen ), said: "We have free booths and the opportunity to meet with many domestic and foreign partners. This is a practical promotional activity, helping businesses in the highlands expand their output, connect to markets and promote Vietnamese medicinal products."

The 2025 Autumn Fair brings together more than 3,000 booths, introducing tens of thousands of products, and is expected to become an annual national trade promotion event, contributing to promoting Vietnamese goods, stimulating domestic consumption and expanding export markets.

Source: https://hanoimoi.vn/khong-khi-giao-thuong-soi-dong-tai-hoi-cho-mua-thu-2025-721135.html