VPBank Prime: Comprehensive financial brand for the new generation...

VPBank Prime pioneers in creating a personal financial experience exclusively for young Vietnamese people, combining digital technology, modern banking services and a series of care privileges at every touchpoint of life.

For the modern young generation Millennials and Gen Z, finance is closely linked to daily life, not just savings or regular payments, but also present in every consumer choice and every life experience. From calling a car on an app, ordering favorite food, shopping online to enjoying a quality gym session or finding the right birthday gift. Understanding that, VPBank Prime has created convenient, modern financial experiences, suitable for the dynamic, personalized lifestyle of young people.

Immersive financial experience - practical offers at every touchpoint

VPBank Prime offers a comprehensive "universe" of privileged incentives, designed specifically for young people to enjoy life fully and intelligently. Optimal accumulation with incentives plus savings interest rates of up to 0.2%/year on special occasions such as Prime Day, birthdays or according to each membership level; receive gifts of up to 400,000 LynkiD bonus points on birthdays and at milestones of membership. Or most recently, the program of giving away tickets to the K-Star Spark in Vietnam concert with the participation of "Kpop king" G-Dragon shows VPBank Prime's constant efforts in bringing vivid experiences to customers.

From high-end cuisine to fashion , health care, sports, entertainment or daily shopping, a variety of promotions from VPBank Prime's partners are always ready to meet every customer's preferences. Enjoy delicious dishes at restaurant systems such as SVN, D1 concept with discounts of up to 200,000 VND, upgrade Canifa membership card with a series of fashion promotions up to 30%, up to 75% discount on high-end dental services at MedDental, or free training with experts at California Fitness and up to 35% discount on BIB prices for marathons organized by VPBank. Those who love the convenience of travel can also receive monthly discount code combos on the Be app. These are outstanding privileges exclusively for members, demonstrating how VPBank Prime takes care of customers in a sophisticated, comprehensive and unique way.

In particular, a new outstanding feature deployed by VPBank Prime is the “Challenge” feature - a 100% automated incentive program on the VPBank NEO platform exclusively for members. With simple operations, users can easily register, participate and receive gifts immediately after completion. The program includes two challenges: upgrading membership and credit card spending.

In the upgrade challenge, customers will receive vouchers worth up to 150,000 VND when using additional products and services and upgrading their membership from Mega, UpperMega to higher ranks such as Rising and Champion.

For the spending challenge, customers only need to make 3-6 transactions per month with a total value of 300,000-600,000 VND via credit card on payment platforms such as Apple Pay, Samsung Pay, Garmin Pay or shop online on Shopee, Lazada, Tiki... to receive a voucher worth up to 100,000 VND.

Each gift can be converted into an electronic voucher from partners such as Shopee, Tiki, Phuc Long, Winmart, Koi Thé, Phela..., or added directly to the LynkiD point store for flexible use, from phone top-up to e-voucher shopping. With a total gift value of up to 2 billion VND, this "Challenge" feature not only increases financial benefits but also opens up a modern interactive experience, bringing the feeling of "playing to get gifts" - true to the spirit of digitalization and personalization that the young generation expects.

Financial brands that inspire the younger generation

In the context of an increasingly fast-paced life and digitalization penetrating every aspect of life, the young generation of Vietnamese people increasingly values proactive control of their personal finances. They do not just want a place to transact, but need a financial brand that understands their living habits, connects with technology and always innovates in the way they expect. VPBank Prime was developed to meet that need.

VPBank Prime creates personal financial experience exclusively for young Vietnamese people

Launched in 2021, VPBank Prime has attracted more than 2.3 million members after nearly 4 years of operation. Each service, feature and offer is flexibly designed for each category, helping customers enjoy a convenient, smart financial journey associated with digital experiences.

“VPBank Prime is how we redefine the relationship between banks and young customers - a close, digital and inspiring relationship. VPBank believes that the young Vietnamese generation deserves to experience financial services in their own way: flexible, smart and linked to their personal lifestyle.” – VPBank representative shared.

A clear demonstration of innovation and customer personalization efforts is that VPBank Prime has just been honored as “Best Bank for Millennials & Gen Z Vietnam 2025” by the international magazine Global Banking & Finance Review. This is the first time a financial brand in Vietnam has received this award, an important milestone affirming VPBank Prime's pioneering role in creating specialized financial solutions for the young generation of users.

For more information, please visit website: https://prime.vpbank.com.vn/

Source: https://baolamdong.vn/vpbank-prime-thuong-hieu-tai-chinh-toan-dien-cho-the-he-viet-tre-382357.html