300 tons of sweet potatoes were sold through TikTok Shop after 2 months

VTV.vn - 100% of the vendors participating in the livestream session are ethnic minority women living in Sin Ho commune.

Recently, the People's Committee of Sin Ho commune ( Lai Chau province) and TikTok Shop have coordinated to launch the campaign "Sin Ho Growing Up" to support Sin Ho people in promoting Sin Ho culture, people and products to a large number of consumers across the country, while promoting the consumption of ginseng potatoes on the platform.

At the end of 3 livestream sessions "Sin Ho Vuong Minh", 300 tons of sweet potatoes were sold. Notably, 100% of the sellers participating in the livestream session were ethnic minority women living in the area. The livestream session was also accompanied by Mr. Le Ba Son - Chairman of Sin Ho Commune People's Committee, Ms. Luong Thi Thanh Nga - Chairman of Sin Ho Commune Women's Union and Ms. Tran Thi Tan - Director of Social Responsibility, TikTok Shop.

Directly participating in sales with local people, attracting more than 4.5 million views, Mr. Le Ba Son and Ms. Luong Thi Thanh Nga introduced to consumers nationwide the nutritional and economic value of the ground ginseng root, and expressed their emotion at the efforts and positive results that local women have achieved thanks to proactive sales through e-commerce.

Mr. Le Ba Son, Chairman of the People's Committee of Sin Ho commune (Lai Chau) and people livestreamed in the field to introduce Sin Ho sweet potato to consumers nationwide.

"The success of the campaign shows the strong economic resilience of highland women when given the opportunity and tools to access large markets through e-commerce.

The effort to bring local agricultural specialties, especially sweet potatoes, to TikTok Shop not only brings direct economic value to many households in Sin Ho but is also opening a new direction for ethnic minorities on the journey to access and participate in the digital economy," said Mr. Le Ba Son - Chairman of Sin Ho Commune People's Committee.

Along with sales activities, within the framework of the program, TikTok Shop implements a specialized training program to help equip knowledge on channel building, content creation and booth operation on TikTok Shop. This is also a place where experienced women in the seller community share secrets, inspire and give practical lessons to beginners.

After 3 livestream sessions of "Sin Ho Vuong Minh", 300 tons of sweet potatoes were sold.

According to data from TikTok Shop, after the success of the "Sin Ho Vuong Minh" campaign, the total output of sweet potato consumed through TikTok Shop in September and October reached more than 300 tons - an impressive milestone showing the power of e-commerce in bringing highland agricultural products closer to consumers nationwide. The results also show the potential of a new direction to help people in mountainous areas and ethnic minorities increase their income and join hands to develop the digital economy.

Building a socio-economic development model for mountainous areas and ethnic minorities

The results of the three livestream sessions show the potential of a new direction to help people in mountainous areas and ethnic minorities increase their income and join hands to develop the digital economy.

Ms. Tran Thi Tan, Director of Social Responsibility at TikTok Shop, said that through this program, TikTok Shop aims to build a model to implement national policies on socio-economic development for ethnic minorities and mountainous areas through the application of technology and e-commerce.

Ms. Tran Thi Tan - Director of Social Responsibility, TikTok Shop also directly joined Sin Ho women to livestream to sell sweet potatoes.

"Hopefully the model can be replicated nationwide. After the success of Sin Ho, we will continue to survey and expand the model to other communes and provinces to support ethnic minority communities, especially highland women, to develop sustainable livelihoods, increase income and promote the local economy," said Ms. Tan.

Ms. Bich Hong (Miss Ba Tay Bac), who leads the Sin Ho seller community, said: "In Sin Ho, we often tell each other that each order sent is an affirmation that we can break the stereotypes about women doing business. By joining TikTok Shop, we are not only looking for opportunities to increase our income but also laying the foundations for the road ahead, where highland women confidently rise up to become economic masters."

Ms. Bich Hong (Miss Ba Tay Bac), who has made great contributions in creating and leading the community of sellers in Sin Ho

Vu Thi Chu, a H'mong ethnic - an active and prominent member of the "Sin Ho Vuon Minh" vendor community, shared: "This journey has given me the opportunity to learn new things that I have not yet learned, bringing me an income that I probably could not have dreamed of in my entire life. My children will not have to drop out of school early, and I have been able to create jobs for some people around me. I feel more valuable and want to inspire disadvantaged women like me, so that they will no longer be shy, and earn money to help their lives."

Source: https://vtv.vn/300-tan-khoai-sam-dat-duoc-tieu-thu-qua-tiktok-shop-sau-2-thang-100251028154427744.htm