Top 30 Miss Vietnam Ethnic Tourism 2025 promotes Northwest cuisine

The top 30 contestants of Miss Ethnic Tourism Vietnam 2025 recently had an interesting experience while practicing making typical dishes of the Northwest. With the theme “Highland Flavor,” the contestants were divided into groups to take on a cooking challenge with 10 chefs from 10 famous restaurants. This activity contributes to honoring the culinary culture of the highlands.

Moc Chau, the land of lush green tea hills and charming scenery, is not only charming by its poetic nature but also by the sophistication of its local cuisine. As a prominent tourist destination, Moc Chau has many diverse culinary spaces, from luxury restaurants to community tourism models.

The contestants were introduced by chefs about the meaning and characteristics of each dish imbued with local identity, before preparing it together, spreading the spirit of green and sustainable tourism of Moc Chau, Son La . Through this, each beauty had the opportunity to show her ingenuity, sophistication and diligence - the typical qualities of Vietnamese women.

Not only that, in this challenge, the contestants also transformed into beautiful Thai girls, participating in community tourism activities with the locals such as cooking, playing, performing traditional arts... This is also an additional asset accumulated from the "real data warehouse" on the journey to become a tourism ambassador - one of the important criteria to conquer the crown of the contest.

Cultural promotion and experience activities in Ban Vat, Muong Sang commune. (Photo: Contributor/Vietnam+)

Before that, the contestants explored Ban Vat (Muong Sang commune) with destinations such as Vat pagoda, Dai Yem waterfall, experienced brocade weaving, making traditional medicine with the locals, picking tea, conquering the glass bridge, horse riding, bumper car driving, ziplining, tubing... contributing to vividly promoting Moc Chau's tourism products.

President of SMT Academy, Head of the Organizing Committee of the contest, Master Dam Huong Thuy shared: “Through experiential activities, the judges will have the most honest and comprehensive assessments to choose the faces that converge beauty, intelligence and courage. We are not only looking for girls who are beautiful in appearance, but also want to discover cultural and tourism ambassadors who are capable of spreading the beauty of the country, people and culture of Vietnam to international friends.”

She also emphasized that one of the contest's missions is to create a professional and humane playground, contributing to arousing national pride and encouraging the young generation to preserve and promote traditional cultural identity.

Miss Vietnam Ethnic Tourism 2025 is the first contest to be held, to honor the beauty, intelligence and bravery of women of 54 ethnic groups in Vietnam, in the harmony between tradition and modernity. The contest aims to promote cultural values, tourism and national identity to international friends, while spreading the spirit of solidarity, national pride and integration aspirations of the young generation.

Contestants dance in Thai ethnic costumes. (Photo: Contributor/Vietnam+)

With the aim of becoming a bridge to preserve and promote cultural heritage, the contest also contributes to promoting sustainable tourism development, especially green tourism and community tourism.

All activities and the final round of the competition will take place in Moc Chau, Son La. The final night is expected to take place in mid-November 2025./.

(Vietnam+)

Source: https://www.vietnamplus.vn/top-30-hoa-hau-du-lich-dan-toc-viet-nam-2025-quang-ba-am-thuc-tay-bac-post1073461.vnp