Acecook Vietnam - 30 years of contributing to society through cuisine

From the first noodle packages in 1995 to hundreds of products that have been associated with many generations, Acecook has contributed to making instant noodles a popular cuisine in Vietnam. That 30-year journey is also a journey that goes hand in hand with the development of the Vietnamese instant noodle industry.

When Vietnamese flavors combine with Japanese technology

Present in Vietnam since 1993, Acecook is one of the pioneering FDI enterprises in the field of instant food. Right from the beginning, the company chose to invest in modern production lines, apply technology and build a quality control system according to Japan.

Right from the first product - Pho and Chicken noodles launched in 1995, Acecook Vietnam has combined the essence of Japanese technology with Vietnamese taste, creating noodles simulating pho noodles and rich, familiar broth. This is not only a premium choice for Vietnamese consumers, but also initiated a completely different culinary habit and new consumer culture: Convenient, safe and delicious. Since then, instant noodles have become increasingly popular, becoming a symbol of popular culture and the modern lifestyle of Vietnamese people.

Throughout its development journey, Acecook Vietnam has continuously maintained its leading position in the instant noodle market in Vietnam thanks to its constant innovation in production technology, product portfolio and sustainable development journey. According to the World Instant Noodles Association (WINA), in 2024, Vietnam will consume about 8.2 billion noodle packages. Of which, Acecook accounts for 40% of the market share and has more than 3.3 billion products sold in the domestic market, with many products favored by consumers such as Hao Hao noodles, De Nhat pho, Nhip Song noodles, Phu Huong vermicelli, Siukay noodles, Modern cup noodles, etc.

Acecook Vietnam products always have to go through rigorous testing steps before being put on the market.

Not only popular in the domestic market, Acecook products are also exported to more than 40 countries, conquering demanding markets such as Japan, the US and Europe, making Vietnamese instant noodles a "culinary ambassador" on the world map.

Innovation to elevate happiness - an ongoing journey

On the occasion of the 30th anniversary of the first sale (July 7, 1995 - July 7, 2025), Acecook Vietnam Company officially announced its new development strategy - "Cook Happiness Through Innovation", marking a strategic shift on the journey of sustainable development and reaching the world.

General Director of Acecook Vietnam - Mr. Kaneda Hiroki announced the new development strategy "Cook Happiness Through Innovation - Innovation to enhance happiness".

In this strategy, Acecook Vietnam aims to become a “sustainable, world-class comprehensive food supplier” and demonstrates the company’s deep commitment to creating positive values, improving the quality of life and moving towards a happy future for consumers, society and employees. In particular, “providing comprehensive food” not only means expanding the product portfolio, but also building a comprehensive culinary ecosystem, based on 3 core advantages: More than 30 years of Japanese noodle production technology know-how, leading position in the instant noodle market with the Hao Hao brand and a wide distribution network of nearly 160,000 points of sale nationwide.

With that potential, Acecook Vietnam is confident that it has enough resources to transform strongly. Stemming from the desire to enrich Vietnamese meals, Acecook aims to build a comprehensive culinary ecosystem, fully meeting the increasingly diverse needs and consumer behaviors. In this expansion strategy, the business will gradually "encroach" on adjacent product lines such as convenient spices, ready-to-eat foods and snacks that can replace main meals. All products will still maintain the core spirit that has made Acecook famous: Rich taste, optimal convenience, safety and reliability, nutrition for health, environmentally friendly, while contributing to solving social problems and improving the quality of life - aiming to promote comprehensive well-being for Vietnamese consumers.

Acecook Vietnam is also investing heavily and comprehensively in the green transition process. Currently, 54% of the company's factories use biomass fuel; the goal is to increase this rate to 80% by 2030. In addition, the company is also actively improving its products to minimize environmental impact, with 90% of its cup, bowl, and tray noodle packaging now switching to environmentally friendly paper packaging.

30 years of accompanying the development of the Vietnamese instant noodle industry, Acecook has contributed to building a sustainable and modern Vietnamese food industry, while bringing consumers better products every day - in terms of quality, emotion and responsibility to the environment and society.

Source: https://hanoimoi.vn/acecook-viet-nam-30-nam-cong-hien-cho-xa-hoi-thong-qua-am-thuc-709847.html