Livestream sales proposals must verify identity

On the morning of November 3, continuing the tenth session, the National Assembly listened to the presentation of the draft Law on E-commerce.

Minister of Industry and Trade Nguyen Hong Dien presents a report. *Photo: media.quochoi.vn*

Presenting the report, Minister of Industry and Trade Nguyen Hong Dien said that the draft stipulates four models of e-commerce activities, including: Direct business e-commerce platform; Intermediary e-commerce platform; Social network for e-commerce activities; Multi-service integration platform.

For livestream sales activities, the draft regulation stipulates that the platform owner must authenticate the identity of the livestreamer, publicize and implement mechanisms and measures to control livestream sales content in real time.

The seller shall provide the livestreamer with legal documents proving that the conditions are met. In addition, the livestreamer shall not provide false or misleading information about the uses, origin, quality, price, promotions, warranty policies and other contents related to the goods and services; and shall comply with the advertising content that has been confirmed by the competent authority for goods and services in cases where the law requires confirmation of advertising content.

The draft also stipulates the types and responsibilities of entities participating in cross-border e-commerce activities without a presence in Vietnam, foreign investment activities in the e-commerce sector in Vietnam, and foreign sellers with e-commerce activities in Vietnam.

Accordingly, the owner of an e-commerce platform is a foreign organization or individual whose platform has Vietnamese language selection or uses the Vietnamese national domain name “.vn” or reaches the transaction threshold with buyers in Vietnam, must establish a legal entity in Vietnam.

Scene of the morning meeting on November 3. *Photo: media.quochoi.vn*

In his report on the review of the draft Law, Chairman of the National Assembly's Economic and Financial Committee Phan Van Mai said that it is necessary to continue reviewing the specific characteristics in the fields of insurance, distribution services, digital information content product releases, radio and television services that are currently excluded from the application of regulations in the Government's Decree on e-commerce, and now implemented according to the provisions in the draft Law.

The Chairman of the National Assembly's Economic and Financial Committee also proposed that it is necessary to clearly define which activities fall under the concept of "e-commerce activities" (which is being defined broadly) but are not regulated by this Law because the provisions in other legal documents have ensured completeness.

In addition, it is necessary to more clearly define the responsibilities of payment service providers and payment intermediary services when participating in supporting e-commerce activities on digital platforms. Specifically, these organizations, in addition to complying with the provisions of the law on payment, must also fulfill the obligations stated in the draft Law. For digital platforms providing payment services or payment intermediaries integrated in other e-commerce platforms, management will be carried out in accordance with the law on payment and banking.

Mr. Phan Van Mai suggested that it is necessary to continue reviewing the provision of other services in the electronic environment, ensuring clear boundaries of e-commerce with other industries and fields, distinguishing it from related activities regulated by other laws, and linking it with specific and clear management goals.

Source: https://hanoimoi.vn/de-xuat-ban-hang-livestream-phai-xac-thuc-danh-tinh-721965.html