Apple forecasts 'best-ever' business quarter thanks to iPhone 17 appeal

The fourth quarter business report of the 2024-2025 fiscal year announced by Apple on October 30 provided the first look at the business situation of the iPhone 17 smartphone product line since its launch.

Apple's financial report for the quarter ended in September showed that the company's revenue met analysts' expectations. However, iPhone sales were slightly lower than forecast.

Specifically, iPhone sales in the fourth quarter reached 49 billion USD, up from 46.2 billion USD in the same period last year but slightly lower than the 50.1 billion USD forecast by analysts. Total revenue reached 102.5 billion USD, up from 94.9 billion USD in the same period last year.

Apple said both revenue and iPhone sales hit records in the fourth quarter.

During Apple's financial report on October 30, CEO Tim Cook said the company expects revenue for the quarter ending in December to be "the company's best quarter ever and also the best quarter for the iPhone product line."

This suggests that iPhone 17 sales are looking very positive. Apple shares rose about 3% in after-hours trading.

However, total sales in the Chinese market decreased, reaching only 14.5 billion USD compared to 15 billion USD in the same period last year.

Mr. Cook said he expected iPhone revenue to return to growth in China in the current quarter based on positive market signals for the iPhone 17 product line.

According to Counterpoint Research, the iPhone 17 series outsold its predecessor by 14% in the first 10 days in the US and China, with the standard iPhone 17 and iPhone 17 Pro Max being the most popular models. Apple's iPhone business has always been in the spotlight because it is the company's biggest revenue driver.

While analysts have often questioned Apple on its AI strategy in recent earnings calls, Wall Street is more interested in the factors driving iPhone demand and the impact of tariffs. Apple said it expects to incur $1.4 billion in tariff-related costs this quarter.

The financial report comes as Apple has endured a challenging year. The company has been hit by President Donald Trump's trade war and faced pressure from the administration to produce iPhones domestically. Earlier this year, the company pledged to invest $600 billion to expand its US operations.

However, the October 30 financial report, along with Apple surpassing the $4 trillion market capitalization mark earlier this week, shows that the company's business operations are showing positive changes./.

(TTXVN/Vietnam+)

Source: https://www.vietnamplus.vn/apple-du-bao-quy-kinh-doanh-tot-nhat-lich-su-nho-suc-hut-cua-iphone-17-post1074022.vnp