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Eastern real estate leads Hanoi market

Báo Đầu tưBáo Đầu tư28/02/2025

Changes in traffic infrastructure, improved legal policies and renewed buyer confidence have marked a “turning point” for the Hanoi real estate market in 2025. There, quality and reputable products continue to maintain their “form” and lead market demand in the new cycle.


Changes in traffic infrastructure, improved legal policies and renewed buyer confidence have marked a “turning point” for the Hanoi real estate market in 2025. There, quality and reputable products continue to maintain their “form” and lead market demand in the new cycle.

2025: The beginning of the real estate boom

In a recent sharing, Ms. Duong Thuy Dung, CEO of CBRE Vietnam affirmed: “2025 will mark the beginning of a new cycle of the housing market, with abundant supply and improved product quality, promoting competition from investors. In particular, the market is expected to develop stably and sustainably when having time to adapt to new laws, circulars, and implementation instructions. This will create a clear legal environment, opening up opportunities for home buyers...

In a recent report on the Hanoi real estate market, CBRE pointed out areas with great potential for demand as well as price increases in the new cycle.

Specifically, as of the fourth quarter of 2024, the selling price of Hanoi apartments reached 72 million VND/m2, an increase of 36% over the same period last year and 12% over the previous quarter. This is the highest increase recorded in the past 8 years in the Hanoi apartment market.

Most of the new supply in recent times has focused on high-end projects with full legal status, developed in large urban areas in the Eastern region of Hanoi, starting to lead the market with projects that have come into operation or are under development such as Masteri Waterfront, Masteri Lakeside, The Metropolitan, The Senique at Ocean Park 1. Since then, primary and secondary selling prices as well as sales speed have recorded strong growth.

According to a representative of Masterise Homes, the Northern market has shown clear signs of positive growth in 2024 when the projects developed by the unit have received great attention from customers, especially the high-end product lines of the LUMIÈRE Series and Masteri Collection. This is also the year that Masterise Homes successfully handed over and welcomed a community of more than 10,000 residents at two key projects in the East and West of Hanoi.

In addition, in the Ocean Park 2 and Ocean Park 3 areas, the market has become more vibrant with the new supply of high-rise buildings from the high-end, international standard project LUMIÈRE SpringBay. Along with entertainment activities, festivals such as the 2nd concert night of Anh Trai Vuot Ngan Chong Gai and the Ocean International Spring & Lantern Festival continuously held in this area have helped attract the attention of the market and people, contributing to increasing the value of real estate.

Entertainment activities and festivals contribute to increasing real estate value in urban areas.

According to CBRE, in the fourth quarter of 2024, the supply of high-rise housing in Hanoi will continue to dominate, twice as high as in Ho Chi Minh City. The low-rise segment also tends to increase sharply in supply and transaction volume compared to the previous year. In the coming period, Hanoi will continue to be considered the key real estate market in the North. There, the Eastern region leads the supply and has growth potential thanks to a series of moves in infrastructure investment and planning.

According to the One Mount Center for Market Research and Customer Insight, the supply in the East of Hanoi will mainly be concentrated in the two existing urban areas of Ocean City and Ecopark. These urban areas are synchronously invested and benefit greatly from key infrastructure projects that have been, are being and will be implemented in 2025 such as Ring Road 3.5, Ring Road 4, Interprovincial Road 379, Me So Bridge and Hong Ha Bridge.

Infrastructure leads the way

Dr. Su Ngoc Khuong, Senior Director of Savills, said that Hanoi is in a strong growth cycle. Not only does it have an advantage in supply, but it also has a good infrastructure development foundation, diverse land funds and room for expansion of large urban areas, concentrated in the West and East. Many investors in the South are also moving north to find land to develop projects, leading to a large number of real estate investors pouring into this market.

From the third quarter of 2024, the Hanoi market recorded a shift in primary transactions from the West to the East, when this area accounted for the majority of supply at 55%, as well as the total market consumption at 50%. Projects in the East are mainly located in large urban areas with systematic planning, full of amenities such as schools, hospitals, sports and entertainment areas, demonstrating that customers are not only interested in housing but also living space, convenience, and travel time.

The perspective of LUMIÈRE Springbay project at Ocean Park 2 developed by Masterise Homes attracts great attention from the market.

In addition, the Eastern region also benefits from important transport infrastructure projects such as belt roads, metro lines, river bridges, etc., increasing connectivity between regions and helping to increase real estate value in the future.

It can be seen that, with the increasingly limited land fund in the central area, strong investment in the connecting traffic system has created favorable conditions for the trend of buyers moving to satellite urban areas and TOD. In particular, large-scale projects, especially urban areas and metropolises, not only meet the needs of high-end housing and comfortable living of the people but also reshape the urban appearance of the area.

Right at the threshold of the new cycle, real estate businesses are looking forward to the purchasing power of the market in 2025. They believe that the capital flow of home buyers is very ready to participate in the market. Because, this is the best time when bank interest rates are maintained at a very stable level, creating the premise and abundant capital flow for buyers.

According to a representative of Batdongsan.com.vn, in the coming period, apartments will continue to be the type of property that benefits and is the fastest-growing segment according to infrastructure and planning. The survey results of this unit have shown that real estate is the investment channel with the best yield in Vietnam in the past 10 years. In particular, the profit margin of apartments will reach 197%, and land will reach 137% in the fourth quarter of 2024 compared to the fourth quarter of 2015.

It can be seen that 2025 is the right time for buyers to seek opportunities with real estate, when the first 6 months of this year are forecasted to not increase too much in real estate prices. The "falling point" of strong price increases will fall in the period of 2026-2027. Accordingly, in the new cycle, buyers expect new, quality products with a commitment to thorough development from investors.



Source: https://baodautu.vn/batdongsan/bat-dong-san-khu-dong-dan-dat-thi-truong-ha-noi-d249068.html

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