Lifestyle Economy Workshop: New Growth Driver of Ho Chi Minh City

The workshop "Lifestyle Economy - New growth driver of Ho Chi Minh City" organized by Tuoi Tre newspaper in collaboration with the Ho Chi Minh City Department of Industry and Trade took place on the afternoon of December 5.

Seminar guests learn about Mancode by PNJ jewelry products - Photo: QUANG DINH

"Lifestyle Economy - New growth driver of Ho Chi Minh City" organized by Tuoi Tre newspaper in collaboration with the Department of Industry and Trade of Ho Chi Minh City took place on the afternoon of December 5, with the support of Phu Nhuan Jewelry Joint Stock Company (PNJ) and Masterise Homes Real Estate Development Company Limited.

The workshop is a highlight within the framework of the forum "Lifestyle Economy - New Growth Driver of Ho Chi Minh City" to discuss lifestyle economy. This is an economic model that is taking shape strongly in Vietnam as consumers shift from buying to using to buying to express themselves, show their style, prioritize personalization and experience...

In the context of Ho Chi Minh City aiming to become a creative and livable city by 2030, lifestyle economy is considered a new approach to help improve the quality of life, promote creative consumption and create urban identity. At the same time, with a young population, improved income and the ability to quickly embrace trends, Ho Chi Minh City has all the conditions to become the Lifestyle economic center of the region.

The workshop focused on discussing topics related to lifestyle economic models from international experiences to practical lessons for Vietnam and Ho Chi Minh City. It focused on clearly defining lifestyle economics and raising awareness, helping the public, businesses, investors and policymakers understand the concept, great potential and trends of lifestyle economics for Vietnam.

At the same time, the workshop identified new consumer waves associated with culture, aesthetics, technology, tourism, cuisine , design and real estate.

This is also an opportunity for businesses to innovate their business models towards enhancing experiences, and at the same time recommend policies to improve the business environment for this sector.

Deputy Editor-in-Chief of Tuoi Tre Newspaper Tran Xuan Toan and Mr. Le Tri Thong - Chairman of Ho Chi Minh City Young Entrepreneurs Association, Vice Chairman of Board of Directors and General Director of PNJ at the seminar Lifestyle Economy - New growth driver of Ho Chi Minh City - Photo: HUU HANH

Delegates attending Lifestyle Economy - New growth driver of Ho Chi Minh City - Photo: QUANG DINH

Mr. Le Tri Thong - Chairman of Ho Chi Minh City Young Entrepreneurs Association, Vice Chairman of Board of Directors and General Director of PNJ (left) talked with guests at the seminar - Photo: QUANG DINH

Seminar guests visit ARTA by PNJ products - Photo: QUANG DINH

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Source: https://tuoitre.vn/hoi-thao-kinh-te-lifestyle-dong-luc-tang-truong-moi-cua-tp-hcm-20251205141021829.htm