Fifty Fifty CEO Sells Car to Make Music and Hits Billboard

CEO had to sell his own car to pay for production costs.

Recently, in an interview with Hankyung newspaper, CEO Jeon Hong Joon of Fifty Fifty's management company Attrakt shared his and the band's surprise at the resounding success of the song "Cupid".

Lacking funds to produce the MV, the band's CEO even had to sell his own car. Photo: Fifty Fifty's Instagram

"We never thought about Billboard and didn't have the money to promote the song globally. Since American youth who love pop music are mainly students, we only aimed to get on the Spotify chart. But in the end, "Cupid" went viral on TikTok," he said.

Attrakt CEO also revealed the company's difficulties in the interview: " Music production costs billions of KRW, which is a difficulty for small and medium-sized companies. Even with investment, their songs do not rank high in the K-Pop market due to the dominance of large entertainment companies.

After releasing the first Fifty Fifty album, I had to sell my car, eat cheap food and go to my friend's recording studio to save as much as possible on production costs."

CEO Jeon Hong Joon is known as a veteran music producer who has created successful albums for famous stars such as Yang Soo Kyung, Bobby Kim and Ha Sung Woon. Becoming the founder and head of a young entertainment company like Attrakt is a big challenge for him. However, the success of the only group managed by the company Fifty Fifty has shown the initial victory of this talented music producer.

"Sweet fruit" comes unexpectedly

Coming from a young management company that was founded in 2021, trained for a short time, not widely promoted, and participating when the Korean music market already had many famous "giants", Fifty Fifty has created a position for itself.

Sweet and catchy, Cupid and the beautiful looks of the four girls have "pulled" Fifty Fifty to a large number of fans around the world . Photo: Fifty Fifty's Instagram

The sweet song, with its unique color, is a lovely story of a girl longing for love and waiting for Cupid to bestow upon her the most wonderful other half. In particular, the song is also loved by everyone after becoming popular on the social network Tiktok.

On TikTok, up to now, the melody from the song has been used by users in more than 550,000 videos , ranking as the Top trending video on this social network. Videos with the hashtag #CupidChallenge have also received a total of more than 67 million views, demonstrating the public's special love for this work. Thanks to that, the song "Cupid" by the group Fifty Fifty has also gradually risen in the international charts.

Rookie group Fifty Fifty is the fastest K-Pop group to enter the Billboard Hot 100 chart in history (130 days). The song "Cupid" also climbed to #94 this week, becoming the fastest K-Pop girl group to enter the Billboard Hot 100 in history, having only been in existence for 4 months, beating "dinosaur rookie" NewJeans.

In Vietnam, the song “Cupid” first appeared in the list of 100 most listened songs in Vietnam at number 82. After one week, it rose 70 places to reach number 12 and continued to enter the Top 10 on the country's charts to date.

Fifty Fifty is a rookie girl group that debuted on November 18, 2022 with “The Fifty”, consisting of 4 members Aran, Keena, Saena, and Sio. The talented girl group just returned to the music scene last month with “Cupid”.

The group name means “50 ideals, 50 realities”, conveying the message that every task has a 50% chance of reality, a 50% chance of dreams, and they always strive to become 100% of their fans. Oriented by the company as a group “with bright, hopeful ideals in a difficult real life”, the albums of the 4 girls always contain anxiety and insecurity about the future while expressing expectations and excitement about life in an interesting way.

With youth, talent, beauty and great reputation thanks to "Cupid", the band Fifty Fifty is expected to be more successful, have more impressive songs, and receive more investment and promotion in the future.