Mysterious portrait of Shein's boss, 10 years without using social media

Xu Yangtian, founder of Shein, owns a $100 billion fashion empire but remains anonymous, does not use social media and rarely appears in public.

Xu Yangtian is the founder of Shein, a globally renowned fast fashion brand.

Despite running a company worth tens of billions of dollars, he maintains a private and anonymous lifestyle.

Even Shein staff had difficulty recognizing him because he did not appear in public.

Xu was born in 1983 in China and was in e-commerce business before founding Shein.

Shein's success comes from its flexible supply chain model and extremely fast trend-catching algorithm.

The company is facing criticism in Europe over taxes and supply chains.

Shein's IPO has been repeatedly delayed due to regulatory pressure and a plummeting valuation.

Xu currently lives in Singapore and has kept the habit of not using social networks for the past 10 years.

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Source: https://khoahocdoisong.vn/chan-dung-bi-an-ong-chu-shein-10-nam-khong-dung-mang-xa-hoi-post2149068283.html