After the "big brother" music game shows paved the way for an entertainment idol industry, people expect that Pretty Sister Riding the Wind and Breaking the Waves season 2 will take advantage of that path to continue and go further.
But from the first performances, that prospect seems distant.
It seems that one can expect a program that is hotly discussed, but to create a "long tail" phenomenon (an economic term coined by businessman Chris Anderson to refer to the sales of a product that remain over time) like Brother overcame thousands of obstacles is more difficult.
Is it more difficult to create female idols in Vietnam?
The initial reason was quite obvious: the performances of beautiful sister Up to this point it has been slipping by, leaving no impression.
Remaking old songs is always the trump card in game shows like this. But the songs chosen here are not old enough for people to feel the freshness when remaking them.
Compared to the highly entertaining, highly unpredictable, rewatch-worthy acts with a soundscape that continually expands to many genre frontiers like While the performances of the brothers include Drum Rice, Winter Coat - Return, Mother Loves Child, Long Road Wet in the Rain - Don't Go That Way ..., the performances of the Beautiful Sister are staged with less ideas, more carelessly and sometimes even a bit similar to each other.
Everyone knows My Linh, Thu Phuong and Bui Lan Huong are great singers, but if their performances only highlighted that, we wouldn't need Beautiful Sister to know.
That's true, but is it possible that the disadvantage of "Beautiful Sister" compared to "Brother" also comes from the fact that creating a female idol in Vietnam today is more difficult?
Since My Tam, Vietnamese music has not had a female idol who has truly influenced popular culture.
Meanwhile, although there are not many male idol phenomena, they always exist: Son Tung M-TP, Jack (before the private life scandal), HIEUTHUHAI and now the "brothers who have overcome thousands of hardships" group.
The beautiful lady is inferior because of... sex appeal?
In fact, most idol industries in the world, in their early days, started with male idols.
In Japan, before the 1970s the introduction of rock music from the West also led to male dominance, before "girls next door" like Momoe Yamaguchi represented the freshness, innocence and optimism of a Japan that was shining again after the post-war period, creating a boom in female idols.
The same thing happened in the history of Western popular music. Elvis Presley and The Beatles created walls.
During the Beatles' boom, for example, Cilla Black was their friend and she was also a very famous female idol, but compared to the fever that The Beatles created, she could not be on par.
Female superstars like Madonna and Britney Spears had to wait until the 1980s and 1990s to appear.
The fact that male idols often pave the way for idol culture comes from the fact that the audience spending money on idol culture is mainly female, and sex appeal is one of the core things that make up the so-called "idol".
Not to mention other prejudices, when female stars are often scrutinized more about their morals.
A classic example in the history of popular music is Mick Jagger and Janis Joplin. Both were alcoholics, lived wild lives, and enjoyed pleasures, but Mick Jagger was considered a rebel, while Joplin was considered a self-destructive person during her lifetime.
Perhaps it's just because Jagger is a man and Joplin is a woman. Or returning to Vietnam, while Pretty Sister is always directed into trivial "drama", in Brother, people only see bright brotherly love.
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