'Closed deal' for nearly 6 tons of rice after 2 hours of livestream at Vietnam Agricultural Week 2025

(Chinhphu.vn) - After only 2 hours of livestreaming on Tiktok Hello Vietnam channel, People's Artist Tu Long and MC Mai Phuong successfully sold nearly 6 tons of rice within the framework of Vietnam Agricultural Products Week 2025.

During the 2-hour broadcast, People's Artist Tu Long and MC Mai Phuong introduced many delicious Vietnamese rice products, focusing on ST25 rice.

After the successful support session, connecting the consumption of 50kg sturgeon for Duong Yen Cooperative in Lai Chau province on the afternoon of October 24 with the amount of 102 million VND, the Department of Domestic Market Management and Development continued to successfully organize a livestream session to sell rice, with the focus on ST25 rice, which won the "best rice in the world " award.

The main livestream session took place on October 25, on the Tiktok Hello Vietnam channel - an account currently with more than 1 million followers, led by MC Mai Phuong and the main character is People's Artist Tu Long.

Over 2 hours, the livestream session successfully sold nearly 6 tons of rice.

During the 2-hour broadcast, People's Artist Tu Long and MC Mai Phuong introduced many delicious Vietnamese rice products, focusing on ST25 rice - a rice variety that has been awarded the title "the best in the world". In addition, there are other famous rice brands such as: ST25 Lua Tom, ST25 Ruong Ruoi and Dien Bien young-harvested rice.

When purchasing directly during the livestream session, consumers have the opportunity to experience purchasing at preferential prices thanks to the support policy from the distributor and the promotional program of the National Payment Corporation of Vietnam (Napas). The program does not limit the number of purchases and offers free shipping nationwide, helping consumers easily access high-quality Vietnamese rice products at attractive prices.

The program has no purchase quantity limit and free shipping nationwide, helping consumers easily access high-quality Vietnamese rice products at attractive prices.

According to statistics, after just over 2 hours, the livestream session successfully sold nearly 6 tons of rice.

Sharing on livestream, People's Artist Tu Long expressed his pride in accompanying a program that honors Vietnamese products.

"Working with the authorities to introduce and promote high-quality Vietnamese products to a wide range of consumers is the responsibility and also the honor of artists like us. I am very proud to contribute to spreading the value of Vietnamese products to people across the country," said People's Artist Tu Long.

According to the Director of the Department of Domestic Market Management and Development, Tran Huu Linh, the livestream session connecting agricultural product consumption is a new way, in line with the trend of digital commerce. The organizers chose ST25 rice as the main product in the livestream session, not only because of its confirmed quality, but also because it is a symbol of pride for Vietnamese agricultural products.

"We hope not only to spread the value of ST25 rice - the pride of Vietnamese rice, but also to contribute to bringing Vietnamese agricultural products closer to domestic consumers," Director Tran Huu Linh shared, adding that in the coming time, the Department of Domestic Market Management and Development will continue to replicate this model in many localities, to promote the consumption of high-quality agricultural products, creating opportunities for businesses, cooperatives and distributors to develop sustainably.

Phan Trang

Source: https://baochinhphu.vn/chot-don-gan-6-tan-gao-sau-2-gio-livestream-tai-tuan-le-nong-san-viet-2025-102251025225828472.htm