(QBĐT) - This morning, November 1, Netin Company Limited coordinated with Appota Joint Stock Company to organize a workshop on "Digital transformation in marketing and payment in the tourism industry". Attending the workshop were more than 200 guests representing the leaders of the Department of Tourism and tourism businesses in the area.
Digital transformation is important, opening up opportunities for global connectivity for the tourism industry. However, many Vietnamese tourism businesses in general and Quang Binh tourism in particular are still facing barriers in digital transformation.
At the workshop, experts discussed some contents about digital transformation in the tourism industry, providing an overview of the tourism market, analyzing the behavior of Vietnamese consumers and international tourists, and marketing trends in the tourism industry.
Businesses also listened to experts share practical marketing strategies and successful solutions in digital transformation. Tourism businesses in Quang Binh also shared practical experiences in digital transformation to reach customers.
The workshop is a forum to share online marketing methods and digital transformation methods in tourism payment methods. At the same time, it provides an overview and updates on reports, data, perceptions and behaviors about Vietnam tourism, thereby aiming to enhance the value of sustainable tourism in the locality.
Dieu Huong
Source: https://www.baoquangbinh.vn/kinh-te/202411/chuyen-doi-so-ve-marketing-va-thanh-toan-trong-nganh-du-lich-2222067/
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