'Civil War' leads North American box office

Civil War follows journalists documenting a divided and violent America. It was the highest-grossing opening ever for New York-based A24 (previously, 2018's Annihilation opened with $11 million).

Actress Cailee Spaeny (as Jessie Cullen) in the movie Civil War

Many viewers were impressed with the way A24 brought this divisive film to the big screen with its surprise ending. A24 spent the most on promoting a film to date, spending more than $50 million, with about $20 million on marketing.

Alex Garland's Civil War beat out other political films, telling the story of America in danger. The film surpassed the opening weekend of Kathryn Bigelow's Zero Dark Thirty ($24.4 million), Oliver Stone's World Trade Center ($18.7 million)...

Civil War grossed $4.2 million for A24 in 400 Imax theaters this weekend, accounting for 16.5% of its opening weekend total. An interesting statistic also emerged: 48% of Civil War viewers were curious about a sequel.

Scene from the movie Civil War

Related to marketing is the presence of star Kirsten Dunst - who starred in Civil War - on social media with 2.9 million followers.

Following Civil War is Godzilla x Kong: The New Empire with $15.4 million in its third week of release, bringing its total North American revenue to $157.9 million; followed by Ghostbusters: Frozen Empire with $5.7 million in its sixth week of release, bringing its total North American revenue to $96.9 million.

Civil War ( Vietnamese title: The End of the Empire ) premiered in Vietnamese theaters on April 12, currently reaching 1.23 billion VND (according to Box Office Vietnam).

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