New tourism development opportunities in 2025

By 2025, Thanh Hoa's tourism sector aims to welcome 16 million visitors, generating total revenue of 45.5 trillion VND. This target is partly based on the potential and new opportunities awaiting exploitation.

Lamori Resort & Spa (Tho Xuan) offers a diverse range of experiences and world-class services, and has recently opened to serve tourists.

One of Thanh Hoa's tourism advantages is the operation and ongoing improvement of a series of high-class tourist destinations and services by major corporations such as Sun Group, Flamingo , and Sao Mai. After only a short time in operation, several new tourist destinations and services have proven their attractiveness to tourists, including: Flamingo Ibiza Hai Tien (Hoang Hoa); the beach square and festival landscape axis, Sun World water park, the memorial area for compatriots, cadres, soldiers, and students from the South who relocated to the North (Sam Son City); Phan Chu Trinh pedestrian street and Lam Son Square cultural space (Thanh Hoa City); Lamori Resort & Spa (Tho Xuan)... These are important highlights in the province's tourism landscape, contributing to placing Thanh Hoa among the top localities and making it an attractive destination for tourists nationwide. In Sam Son City alone, the city is expected to welcome 8.86 million visitors in 2024, with total tourism revenue estimated at 17.1 trillion VND.

According to Bui Quoc Dat, Vice Chairman of the People's Committee of Sam Son City, tourism in particular and Thanh Hoa province in general are facing many opportunities for strong development. Many projects and entertainment complexes are being completed and put into operation in 2025. This is an important foundation for the city to revitalize its destinations and attract tourists. Along with that, the city will continue to call for investors to develop tourism in the southern part of Sam Son, focusing on resort tourism, food courts, and entertainment areas. The goal is to introduce at least one new tourism product each year, while also improving night-time economic services (night markets, pedestrian streets, etc.) to attract more high-spending tourists with longer stays. With a diverse range of products and experiences, Sam Son City aims to welcome 9.68 million tourists in 2025, with estimated tourism revenue reaching 21 trillion VND.

Along with the participation of major projects, this year the province will organize 150 cultural, sports, and tourism events (referred to as events). The success of these events in previous years has shown a ripple effect, especially some important events that attract thousands of participants. With the goal of making Thanh Hoa a year-round destination, spring events will be associated with traditional festivals, showcasing national cultural identity; summer events with beach tourism events; and autumn-winter events with national and international sports competitions, along with many traditional festivals in eco-tourism and community tourism areas.

Tourism experts believe that, with its abundant tourism resources, convenient transportation infrastructure, and several large-scale tourism complexes that have been completed and are scheduled to be put into operation in 2025, Thanh Hoa province has many opportunities to become one of the key tourism destinations in the country. However, in the new context of tourism development, Thanh Hoa province needs to focus on investing in the development of unique, high-quality, and highly competitive tourism products. In particular, it is necessary to prioritize the exploitation of cultural values ​​in tourism development to sustainably position the destination brand.

Flamingo Ibiza Hai Tien (Hoang Hoa) is an attractive entertainment and recreation destination for tourists. Photo: Hoai Anh

According to the Director of the Department of Culture, Sports and Tourism, Pham Nguyen Hong, 2025 is a crucial year, marking a breakthrough towards achieving the goals and tasks set out in the Tourism Development Program for the period 2021-2025. Therefore, along with the traditional tourist market, the province will focus on attracting new tourist markets that utilize high-quality services. To achieve these goals, the development of diverse new products, rich in experiential elements and deeply rooted in local identity, will be prioritized. Simultaneously, the province will effectively exploit tourism products related to events, golf in Sam Son City, and the resort, entertainment, and festival complexes at Flamingo Ibiza Hai Tien and Anh Phat Nghi Son.

On the other hand, it is necessary to create favorable conditions for resort and entertainment complexes in Sam Son City and Hoang Hoa and Tho Xuan districts to continue improving and launching new products and services in 2025. Along with that, accelerate the progress of tourism investment projects to quickly develop and put into operation new high-end product lines such as: Quang Yen Hot Spring Resort (Quang Xuong), Ben En High-End Eco-tourism Resort and Entertainment Complex (Nhu Thanh), TNG Ha Long Golf Course Project and Ha Long Resort and Entertainment Complex Project (Ha Trung)...

New opportunities for Thanh Hoa tourism development in 2025 will not only come from organizing events or promoting tourism, but also from innovation in combining the development of the "non-polluting industry" with the preservation and promotion of cultural values. With clear goals and the active participation of the business community, Thanh Hoa tourism in 2025 promises not only quantity but also quality of experience, with the message "Thanh Hoa Tourism - The Beauty of Four Seasons" expected to spread widely.

Text and photos: Hoai Anh

Source: https://baothanhhoa.vn/co-hoi-phat-trien-du-lich-moi-trong-nam-2025-237910.htm