Opportunities and challenges for agricultural products

In the digital age, e-commerce has penetrated every corner of the economy and Lam Dong agriculture is no exception. Many activities to promote e-commerce of Lam Dong agricultural products have been organized, but besides the "golden" opportunities that are opening up, there are still many challenges.

Harvesting bell peppers grown using high technology at Phong Thuy Farm, Duc Trong commune

"Unleash" agricultural products

Agriculture is one of the three economic pillars of Lam Dong province with a production area of ​​up to 1 million hectares. In particular, the province's high-tech agricultural area reaches 110,000 hectares, leading the country. The whole province currently has nearly 150,000 hectares certified for safe and sustainable production, with many prestigious certificates, meeting standards such as: GAP, organic, RA, 4C... As of June 2025, the province has 943 export growing area codes, with a total area of ​​nearly 40,000 hectares, and 339 packaging facility codes for key agricultural products such as: durian, dragon fruit, grapefruit, passion fruit...

Previously, agricultural products often depended on traders, or were exported raw through intermediaries, in large quantities. But e-commerce has opened the "door" to direct sales to consumers in markets around the world . What was almost an "impossible mission" a decade ago. Mr. Nguyen Minh Vu - a coffee and organic vegetable farmer in Xuan Truong ward - Da Lat, shared: "Previously, we only knew how to sell coffee to small traders, prices were unstable, and output was also unstable. Since joining e-commerce platforms, we have been able to sell directly to customers across the country at higher prices, more stable profits, and better brand awareness."

However, to seize this “golden” opportunity, agricultural products need to improve quality standards, production and processing need to be professional, transparent, and clear about origin. Ms. Hoang Thi Lan - owner of an agricultural farm in Ta Hine commune said: “Customers buying goods on e-commerce platforms are very interested in the quality and origin of products. If we cannot meet these requirements, it will be very difficult to compete in the digital market”.

One of the biggest challenges for agricultural e-commerce is high logistics costs. Agricultural products are often fresh, perishable goods, requiring special transportation and preservation processes. High logistics costs not only reduce farmers' profits, but also reduce the competitiveness of products in the market. An agricultural expert said that Lam Dong still does not have modern logistics centers that apply new technology to reduce transportation and preservation costs of agricultural products. He also said that to promote the digital market and digital economy, especially for agricultural products, infrastructure needs to be synchronous and of high quality. Therefore, it is necessary to have government support in coordination mechanisms with localities to build concentrated production areas, closely linked with logistics enterprises.

Change your mindset to "cover the airwaves"

According to economic experts, for agricultural products to develop sustainably and strongly in the e-market, there needs to be a change in thinking from farmers, businesses and managers. Farmers need to proactively learn about e-commerce, apply technology to production and business. Businesses need to invest in building brands, developing online distribution channels and improving service quality. Managers need to create a favorable legal environment, supporting businesses in accessing capital, technology, transportation and markets.

The Department of Agriculture and Environment of Lam Dong province said that recently, Lam Dong province has paid special attention to developing e-commerce of agricultural products. The Department has established a zalo group to support the province's e-commerce information page, with the participation of more than 1,000 agricultural production and trading enterprises and also supported enterprises to go to e-commerce platforms such as Alibaba and Tridge. The provincial agriculture and industry and trade sector organized livestream activities to sell agricultural products, attracting many views and purchases. Although the number of products sold through e-commerce platforms compared to traditional methods is not significant, this is currently an extremely useful product marketing channel.

In 2025, Lam Dong also launched the "Green Tick of Responsibility" program, in coordination with the Department of Industry and Trade of Ho Chi Minh City to control the quality of goods between the city and the provinces of the Central Highlands. From these responsible programs from garden to table, it promises quality agricultural products with clear origins so that Lam Dong agricultural products not only enter supermarkets, but also have more opportunities to compete strongly on reputable e-commerce platforms.

The journey to bring Lam Dong agricultural products deeply into the e-commerce market is still full of thorns, but also full of good signals when the province is setting the goal of developing the rural agricultural economy in the direction of high technology, sustainability, responsibility associated with promoting digital transformation.

E-commerce not only helps small-scale farmers increase their income, but also helps large companies and farms build their own brands, establish direct relationships with retail and wholesale customers, thereby better understanding market demand and improving product quality.

Source: https://baolamdong.vn/co-hoi-va-thach-thuc-doi-voi-nong-san-392250.html