"Unleashing" agricultural products
Agriculture is one of the three economic pillars of Lam Dong province, with a production area of up to 1 million hectares. Notably, the province's high-tech agricultural area reaches 110,000 hectares, leading the country. The entire province currently has nearly 150,000 hectares certified for safe and sustainable production, with many prestigious certifications meeting standards such as GAP, organic, RA, 4C, etc. As of June 2025, the province has 943 export-oriented growing area codes, with a total area of nearly 40,000 hectares, and 339 packaging facility codes for key agricultural products such as durian, dragon fruit, pomelo, passion fruit, etc.
Previously, agricultural products were often dependent on traders or exported in bulk through intermediaries. But e-commerce has opened the "door" to direct sales to consumers in markets around the world , something that was almost an "impossible task" a decade ago. Mr. Nguyen Minh Vu, a farmer growing organic coffee and vegetables in Xuan Truong ward, Da Lat, shared: "Before, we only knew how to sell coffee to small-scale traders, with unstable prices and inconsistent output. Since participating in e-commerce platforms, we have been able to sell directly to customers all over the country at higher prices, with more stable profits, and our brand has spread better."
However, to seize this "golden" opportunity, agricultural products need to improve quality standards, and production and processing must be professional, transparent, and clearly traceable. Ms. Hoang Thi Lan, owner of an agricultural farm in Ta Hine commune, said: "Customers buying goods on e-commerce platforms are very concerned about product quality and origin. If we cannot meet these requirements, it will be very difficult to compete in the digital market."
One of the biggest challenges for e-commerce in the agricultural sector is the high cost of logistics. Agricultural products are often perishable goods, requiring special transportation and storage processes. High logistics costs not only reduce farmers' profits but also diminish the competitiveness of their products in the market. An agricultural expert stated that Lam Dong province still lacks modern logistics centers that apply new technologies to reduce transportation and storage costs for agricultural products. He also argued that to promote the digital market and digital economy, especially in the agricultural sector, infrastructure needs to be synchronized and of high quality. Therefore, strong support from the government is needed in terms of coordinating mechanisms with localities to build concentrated production areas and establish close links with logistics businesses.
Change your mindset to achieve "reach."
According to economic experts, for agricultural products to develop sustainably and strongly in the e-commerce market, a shift in mindset is needed from farmers, businesses, and policymakers alike. Farmers need to proactively learn about e-commerce and apply technology to production and business. Businesses need to invest in brand building, developing online distribution channels, and improving service quality. Government officials need to create a favorable legal environment and support businesses in accessing capital, technology, transportation, and markets.
According to the Provincial Department of Agriculture and Environment, Lam Dong province has recently focused on developing e-commerce for agricultural products. The department has established a Zalo group to support the province's e-commerce information page, with the participation of over 1,000 agricultural production and trading businesses. They have also assisted businesses in listing on e-commerce platforms such as Alibaba and Tridge. The provincial agriculture and industry sectors have organized livestream sales of agricultural products, attracting many viewers and purchases. Although sales through e-commerce platforms are still relatively small compared to traditional methods, this is currently an extremely useful marketing channel.
In 2025, Lam Dong also implemented the "Green Tick for Responsibility" program, coordinating with the Ho Chi Minh City Department of Industry and Trade to control the quality of goods traded between the city and the Central Highlands provinces. These responsible programs, from farm to table, promise high-quality agricultural products with clear origins, enabling Lam Dong's agricultural products not only to enter supermarkets but also to compete strongly on reputable e-commerce platforms.
The journey to bring Lam Dong's agricultural products into the e-commerce market is still fraught with challenges, but also full of positive signs as the province sets the goal of developing its rural agricultural economy in a high-tech, sustainable, and responsible direction, coupled with promoting digital transformation.
E-commerce not only helps small-scale farmers increase their income, but also helps large companies and farms build their own brands, establish direct relationships with retail and wholesale customers, thereby better understanding market needs and improving product quality.
Source: https://baolamdong.vn/co-hoi-va-thach-thuc-doi-voi-nong-san-392250.html
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