Digital technology paves the way for OCOP products.

QUANG NGAI: Quang Ngai is stepping up the application of digital technology to expand the market for OCOP products and promote the improvement of product quality.

Instead of relying solely on traditional sales channels, many businesses and cooperatives in Quang Ngai are choosing a new approach, bringing OCOP products to e-commerce platforms. This is a significant step affirming the role of science and technology in agricultural product development, opening doors to domestic and international markets.

Many businesses and cooperatives in Quang Ngai have focused on selling their products on e-commerce platforms instead of using traditional methods. Photo: LK

Tay Nguyen Herbal Company Limited (Dak To commune, Quang Ngai province) is one of the pioneering units following this direction. The company currently owns 9 OCOP 3-4 star products. When sales through direct channels decreased, the company decided to change its strategy, investing in technological infrastructure, transforming its production and business processes to a digital environment, and developing online sales channels through its website and social media platforms.

According to Ms. Luong Thi My Hue, the company's director, having a presence on e-commerce platforms has helped products reach consumers faster and more effectively. The company has also built an internal communications team, producing promotional clips for platforms like TikTok Shop and Shopee, and collaborating with content creators to reach young customers. As a result, the company's sales volume increased by 15-20% in a short period.

Similarly, the Dak Glei Trade and Service Cooperative (Dak Pek commune, Quang Ngai province) is also maximizing the use of technology to market its six 3-star OCOP products, including ginseng wine, ginseng extract, dried bamboo shoots, dried ginseng, ginger ginseng tea, and dried macadamia nuts. After receiving OCOP certification, the cooperative quickly launched its products on Lazada, TikTok Shop, and other social media platforms. Leveraging technology has helped the products quickly reach consumers nationwide without needing to expand its traditional distribution system.

According to the Quang Ngai Department of Industry and Trade, bringing OCOP products to e-commerce platforms is not simply a new sales method, but also a way to raise product quality standards. When appearing on online platforms, products must fully meet requirements regarding information, origin, packaging, and certification. This helps consumers feel more secure and creates positive pressure for businesses to continuously improve.

By applying technology, OCOP products from Quang Ngai province have great potential for future development. Photo: LK

In fact, recent times have shown that many OCOP products from Quang Ngai, such as Ly Son garlic, Tra Binh rice paper, Phu Hoa rock sugar, and cinnamon products from Tra Bong, have appeared on platforms like Shopee, Tiki, Voso, and Postmart, receiving positive feedback from customers. Some products have recorded a steady increase in orders, creating a stable source of income for OCOP producers.

However, to thrive in the digital market, product quality remains a key factor. Many products, even after receiving OCOP certification, still fail to meet standards regarding packaging, traceability, or production processes. This creates barriers that hinder access to modern distribution systems or prevent the retention of consumers in the long term.

Recognizing this, many localities in Quang Ngai have increased support for OCOP (One Commune One Product) businesses to improve product quality. Training programs on packaging design, trademark registration consulting, and QR code traceability labeling have been widely implemented. Some products have now met the standards to enter major supermarket and shopping mall systems and are highly appreciated by customers.

According to Tran Phuoc Hien, Vice Chairman of the Quang Ngai Provincial People's Committee, OCOP products in the province have undergone significant changes in quality, packaging, labeling, and brand identity. The market has expanded to many provinces and cities, demonstrating the effectiveness of the digital transformation process. "The province is determined not to chase quantity but to focus on product quality," Mr. Hien affirmed.

Source: https://nongnghiepmoitruong.vn/cong-nghe-so-mo-duong-cho-san-pham-ocop-d779342.html