Hoang Dat Company Limited: Contributing to affirming the Vietnamese rice brand

Vietnamese rice is increasingly improving its position, affirming its brand in the world market. That success has a significant contribution from rice processing enterprises in general, Hoang Dat Company Limited, Tho Tang town (Vinh Tuong) in particular.

High-quality rice products of Hoang Dat Company Limited, Tho Tang town (Vinh Tuong) are increasingly affirming their position in domestic and foreign markets.

After more than 15 years of operation, Hoang Dat Company Limited has become the largest rice milling and processing enterprise in the Northern region. Recalling the time when the Covid-19 pandemic broke out most strongly in Vinh Phuc , the leaders of the Provincial Party Committee and the Provincial People's Committee surveyed a number of rice supplying enterprises in the area. A representative of Hoang Dat Company Limited affirmed: "The unit can supply enough rice for all Vinh Phuc people to use within 1 month, if a comprehensive quarantine is required".

When it was first established in 2009, the company did not have much ambition, but simply traded in rice varieties for the market in the province and some neighboring provinces and cities. By 2017, realizing the advantages and potential of rice production in the province and the increasing demand for high-quality rice in the domestic market, the company borrowed capital and invested more than 100 billion VND to expand the factory to over 10,000m2 and invested in modern production lines with a design capacity of more than 200 tons/day.

Mr. Vu Quang Long, Director of Hoang Dat Company Limited said: "Not only providing rice products for making regular vermicelli and cakes, the company now also has many high-quality rice products trusted by customers in provinces and cities across the country.

To meet the increasing demands of customers, the quality of input materials is always the top priority of the company. Therefore, the company regularly coordinates with many scientific units in the Central to research and successfully test projects applying scientific and technological advances to build a safe rice production model linking value in Vinh Phuc.

Up to now, the company has expanded the rice seed production area, mastered the technical process of producing Son Lam 1 and DDS1 original rice. At the same time, proactively linked with major rice producing provinces and cities across the country to ensure high-quality input materials, competitive prices, helping businesses reduce production costs.

In the long term, the unit is implementing a land accumulation project, encouraging farmers to participate in production on their own fields, contributing to ensuring income and creating jobs for rice growers. In order for farmers to be committed and enthusiastic in producing rice to supply enterprises, the unit will support seeds, agricultural materials and purchase rice products. From there, it will contribute to the formation of a closed rice production and processing area.

It can be affirmed that the quality of Vietnamese rice in general, and Vinh Phuc rice in particular, is not inferior to any other rice producing country in the world. However, for a long time, it seemed that Vietnamese rice was inferior to Thai rice in the domestic and foreign markets due to product design.

To solve that problem, Hoang Dat Company Limited has invested in a rice production line using German technology, including rice color separator, polisher, air compressor... When the rice is produced, it is packaged and printed with the company logo, ensuring the brand and quality of the product.

To save on production and business costs, the company has also invested in a modern production line to process by-products such as compressed rice husk bran into firewood for cooking and to process feed for livestock and poultry in a closed process. This production line not only increases revenue for the company but also contributes to environmental protection.

With the right business strategy and efforts to overcome difficulties at different times, up to now, rice, firewood, rice husk, animal feed and poultry products of Hoang Dat Company Limited have been present in all provinces and cities in the country. In addition, some foreign partners have come to cooperate and place orders. Currently, the company is creating stable jobs for 60 employees with an average income of nearly 10 million VND/person/month.

Evaluating the production and business activities as well as the Vietnamese rice brand of Hoang Dat Company Limited, Ms. Pham Thi Hong Thuy, Chairwoman of the Provincial Business Association, said: Hoang Dat rice brand has a solid position in the market inside and outside the province, first of all, this is a strong brand serving the domestic market.

Believe that, with creative ways, in the near future, Hoang Dat rice brand will be one of the national brands, representing clean, high-quality rice products confidently reaching out to the world. So that when mentioning Hoang Dat rice, it is mentioning a brand with guaranteed delicious, safe quality, popular domestically and internationally.

Article and photos: Thanh An

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