Outstanding highland products from the Northwest people at the Autumn Fair

The first Autumn Fair in Hanoi is not only a place to promote agricultural products and handicrafts of localities but also an opportunity for people in the Northwest highlands to introduce the quintessence of traditional culture closer to the people of the capital and tourists.

At the booths in the "Vietnamese Autumn - Autumn Colors and Fragrances" section, typical products of many localities are displayed and promoted. Here, visitors can easily recognize the diversity of each product in the Northwest mountains and forests, from typical agricultural products such as Seng Cu rice, Shan Tuyet tea, wild honey, to brocade products, essential oils or natural medicinal herbs.

With skillful hands and creative thinking, highland people are gradually turning traditional products into goods of high economic value, meeting the green and sustainable consumption trend of today's market.

Participating units come from cooperatives, cooperative groups, and business households in the provinces of Lao Cai, Tuyen Quang, Son La, Dien Bien , etc. Many products have been certified with 3 to 4 star OCOP, clearly demonstrating efforts to improve quality, improve designs, and ensure safe production processes. The fair is not only a place for promotion, but also an opportunity for localities to connect with consumers, expand distribution channels, and find long-term partners.

Ms. Nguyen Thu Trang - A tourist from Nghe An, shared: “I really like this exhibition space, it is both intimate and full of typical colors of the mountainous region. The price is reasonable with the quality, many products have clear certification stamps so I feel very secure. I bought a few packs of tea and a brocade scarf as gifts for my friends.”

Visitors can directly enjoy the products at the booths. (Photo: Trinh Huyen)

Representative of Macca Viet Ha booth at Dien Bien province booth, Ms. Vu Viet Ha said that on the first day of the fair, the booth welcomed a few hundred visitors.

“Participating in the fair is a great opportunity for us to meet customers directly, listen to feedback and learn how to promote. I hope that after this event, the products of the highlanders will be known more and have the opportunity to expand into supermarket chains or online sales channels,” Ms. Vu Viet Ha shared.

In addition to trading activities, the fair also organizes a space to demonstrate traditional crafts and introduce ethnic cultures. Many visitors are excited to witness the process of weaving brocade, making Shan Tuyet tea or tasting pure wild honey.

Mr. Pham Duc Long, a visitor with his family, said: “The stalls are all beautifully decorated and enthusiastically introduced. I see many highland products with eye-catching packaging, which can compete with city products. My child likes the bamboo dance, and my wife and I are impressed with the stilt house stall.”

Booths of the Northwestern highland provinces attract many visitors and shoppers. (Photo: Trinh Huyen)

The first Autumn Fair - 2025 is taking place at the Vietnam Exhibition Center (VEC), Dong Anh, Hanoi. This is a national-scale economic-cultural event, assigned by the Prime Minister to the Ministry of Industry and Trade to chair, in coordination with the Ministry of Culture, Sports and Tourism, Hanoi People's Committee, Vingroup Corporation and other ministries, branches and localities.

With the theme and message of “Connecting people with production and business,” the fair is also an important bridge for Vietnamese enterprises to strengthen international economic integration, exchange experiences and receive technology transfer, especially in digital transformation, green economy, circular economy, sharing economy, knowledge economy, contributing to realizing two 100-year strategic goals - for a peaceful, prosperous, prosperous, civilized and happy Vietnam.

The first Autumn Fair will last until November 4 in Hanoi, giving the people of the capital the opportunity to explore and experience the unique features. Not only a place for shopping, this is also an opportunity to connect culture and economy between the lowlands and the highlands, contributing to bringing local products closer to consumers nationwide.

Some pictures of booths introducing traditional cultural quintessence: