In recent times, Binh Duong has made many efforts to diversify solutions to bring OCOP products closer to consumers. In the photo: Display introducing OCOP products of Binh Duong
Diverse solutions
After 6 years of implementation, the OCOP Program in Binh Duong has reached many people and businesses. Through propaganda work, trade promotion activities (XTTM) along with the success of previous OCOP subjects have created strong motivation for new subjects to participate in the program. Currently, people have basically understood the purpose and meaning of the OCOP Program and focused on production, improving the quality and value of products. At the same time, through the OCOP Program, many localities in the province have seen their potential and strengths and have appropriate solutions in organizing production.
To date, the province has 219 products certified as OCOP, including 10 4-star OCOP products and 209 3-star OCOP products. Many products after being recognized as meeting OCOP standards have increasingly expanded consumer markets, increasing sales, contributing to increasing profits for OCOP entities.
Mr. Pham Van Bong, Director of the Department of Agriculture and Environment, said that based on the results achieved in recent years, Binh Duong continues to direct and propose tasks and solutions to flexibly and appropriately implement the OCOP Program for the period of 2021-2025 in the direction of developing the OCOP product value chain associated with local raw material areas. Accordingly, the province requires departments, branches, People's Committees of districts and cities to identify this as a key task, an important economic development program in promoting production development associated with the development of agricultural, non-agricultural and service products with advantages in each locality; Restructuring the agricultural sector, developing the rural economy towards endogenous development and increasing value to promote production development, increase income for the community, effectively implementing the group of criteria "economy and production organization" in the National criteria set on new rural construction, contributing to the completion of the new rural construction program in the province.
In addition, along with organizing propaganda activities on the OCOP Program, relevant levels and sectors strengthen training to improve management skills for production entities and managers implementing the OCOP Program at all levels; organize trade promotion and product promotion activities; at the same time support consulting on product development and standardization of OCOP products; implement international trade promotion programs. In particular, functional sectors focus on supporting the consolidation and upgrading of OCOP products to 3-4 stars; support label management, traceability stamps, product brand management, making people and entities change their thinking and awareness about developing production of goods according to the value chain, constantly improving designs, improving quality, standardizing products and labels, packaging to meet the increasing demands of the domestic and export markets.
Extend
consumer market
In 2025, Binh Duong will continue to focus on investing in the OCOP Program in the direction of selecting and developing many typical and unique OCOP products of the province, bringing benefits in many aspects. The provincial agricultural sector will focus on coordinating to increase product value, enhance promotion, introduction, and trade promotion, bringing the province's OCOP products closer to consumers.
Mr. Pham Van Bong said that in order to promote trade and widely communicate OCOP products, the Department of Agriculture and Environment has coordinated with the Department of Industry and Trade, functional agencies, units and enterprises to organize fairs, conferences and exhibitions on specialized fields, such as conferences connecting supply and demand of goods between Binh Duong province and other provinces and cities; Southeast region fair... to help enterprises not only connect within the province but also create a network to find output in other provinces and cities across the country. In addition, the Department of Agriculture and Environment coordinates to support the development of OCOP products, find output, expand markets, and promote in many forms.
Currently, the Department of Agriculture and Environment is reviewing and finalizing the contents of the project to establish a showroom to introduce OCOP products in Binh Duong province. After being established, the showroom will not only be a destination to visit, learn about goods, and directly experience the production process, helping partners and customers to choose and understand the origin, origin, and superiority of the products more easily, but also help OCOP product manufacturers share and receive direct and fastest feedback from partners, thereby improving quality, productivity, competitiveness and promoting product brand development...
To facilitate product promotion and connection, the Department of Agriculture and Environment focuses on trade promotion in the digital technology environment, websites, and reputable e-commerce platforms for the province's OCOP products; along with that, completing and upgrading the private e-commerce platform at the website: www.binhduongtrade.vn... With the promotion of digital technology, it will be the premise to connect the consumption market not only domestically but also with international customers and partners. |
PHUONG DIALOGUE
Source: https://baobinhduong.vn/day-manh-xuc-tien-thuong-mai-huong-den-xuat-khau-san-pham-ocop-a344599.html
Comment (0)