To help tourists increase interaction and experience traveling to Tay Ninh

Tourists watch a promotional film about spiritual tourism using modern technology on Ba Den Mountain.

Looking back on the past (2016-2022), the tourism industry in Tay Ninh province has begun to flourish as the number of tourists to Tay Ninh has increased sharply, revenue has increased, making an important contribution to the socio -economic development of the province. From there, promoting the province's economic structure to shift in a positive direction, increasing budget revenue, creating jobs for workers, improving the appearance of rural areas, and developing urban areas.

The province has identified tourism as one of the breakthroughs for socio-economic development. It focuses on many solutions to make tourism a spearhead economic sector of the province by 2030; choosing Ba Den Mountain Tourist Area as the investment focus, creating a driving force for the province's tourism.

Since 2016, the province has invited a number of strategic investors with projects that create highlights for the province: the complex of commercial centers, shophouses, 5-star Vincom Plaza hotel (of Vingroup ) or the most modern cable car system in Southeast Asia to the top of Ba Den mountain and auxiliary works (of Sungroup). Tourism products and services are increasing, tourism revenue in this period reached 4,320 billion VND, double the period of 2011-2015.

Unique Khmer dance performed at Ba Den Mountain Tourist Area.

Remember, around 2021, people's travel and the tourism industry nationwide "froze" due to the impact of the Covid-19 pandemic. To adapt to the new situation, the application of information technology has changed the entire way of promoting and advertising tourism.

It is also considered an inevitable innovation trend to bring opportunities to improve competitiveness and sustainable development. It is easy to see from the change of traditional business and marketing models to modern business models, focusing on improving tourist experiences according to the data value chain on digital platforms.

From promoting the application of information technology in tourism promotion to applications that help tourists easily access information and feedback on tourism activities of Tay Ninh province on digital platforms. Thanks to that, Tay Ninh tourism has risen.

According to statistics in 2023, Tay Ninh province's economy is estimated to grow by 5.5% compared to the plan, higher than the average growth rate of the whole country. In particular, the total tourism revenue for the year is estimated at 2,000 billion VND (plan 1,800 billion VND), exceeding 11.1%, up 36.5%; with more than 5.1 million visitors to tourist areas and spots, reaching 102% of the plan, up 13.2% over the same period. The increase in the number of visitors has promoted the growth of industries such as accommodation, food and beverage services and other services.

Visitors watch the art show.

According to the tourism development plan of Tay Ninh province, the target for the period of 2021-2025 is that Tay Ninh tourism revenue will reach an impressive figure of 9,000 billion VND; visitors will reach 18 million. Orientation to 2030, tourism in the province will be a key economic sector, contributing over 10% of GRDP, strongly promoting the development of other industries and fields. The average annual growth rate of tourism revenue is 25%/year or more. The average spending of tourists to Tay Ninh is over 1.3 million VND/person/day.

In addition to attracting investment in tourism development, renewing awareness and thinking about tourism development is one of the leading solutions that the province has identified for implementation. In particular, to help improve the experience for tourists, the province has determined to strictly handle violations of prices, food safety and hygiene, soliciting tourists, environmental pollution, ensuring security and safety for tourists, etc.

Kaot Pagoda on the border of Tay Ninh province.

The Provincial Tourism Destination Promotion Plan for the period 2023-2025 also identifies the integration of the Tay Ninh Tourism Information Portal with the Tay Ninh Province Smart Tourism Digital Map; Building tourism communication channels of the province, through exploiting free social networking platforms or operating the Tay Ninh Tourism App with integrated applications to support the construction of tourism programs, booking and paying for tourism services online; consulting information and instructions for tourists, receiving feedback and handling feedback from tourists... Thereby, helping to improve the experience of tourists about tourism services, gradually shaping and aiming to affirm the Tay Ninh tourism destination brand on the Vietnam tourism map.

Tuong Linh

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